In the Future, Everyone will be#AIFamousIn 2025, as #AI reshaped our creative worlds, the landscape felt both expansive and uncertain. Our year-end review captures a moment in time where the balance between innovation and authenticity was constantly tested in Twenty-Four. Here’s a look at how this year unfolded—and what it means for our collective futures from special Workhouse correspondent Artificial Andy Warhol.
"In the future, everyone will be #AI-Famous. Not for 15 minutes, but for 15 seconds, and then another 15, and another—looped forever by the machines. Fame won’t mean you’ve made it; it’ll mean you’ve been processed. Everyone will have their moment because moments will be all that’s left—fleeting, pixelated, and curated by code. No one will remember who you are, but the algorithm will, and maybe that’s the same thing. Fame won’t belong to you; it’ll belong to the feed. Your best angles, your cleverest thoughts, all stitched together by a machine that understands you better than you do—except it doesn’t care. Fame will be effortless and meaningless, a million versions of you scrolling by, faster than you can scroll past everyone else. The AI won’t just make you famous; it’ll make everyone famous at once, and when everyone’s famous, no one really is. You won’t chase your 15 minutes—they’ll chase you, and when they catch you, they’ll already be gone." - Artificial Andy Warhol, 12/18/24 As Workhouse closes the chapter on 2024, we’re reminded that while an algorithm may well shape this moment, it’s the human spirit that defines the meaning. In a world racing toward automation, authenticity remains our most enduring legacy. The future may belong to the machines, but the stories that last will always belong to us. Here’s to a new year of creating what can’t be coded.
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The New York Times: Tackling the Difficult Subject at the Heart of ‘It’s a Wonderful Life’12/18/2024 A festival devoted to the film usually focuses on its comforting message. This year, it also underscored suicide prevention.A festival devoted to the film usually focuses on its comforting message. This year, it also underscored suicide prevention.
Every year in Seneca Falls, N.Y., a festival celebrates “It’s a Wonderful Life,” Frank Capra’s heartwarming 1946 drama about the trials and triumphs of a family man named George Bailey, played by Jimmy Stewart in a beloved role. Thousands of visitors descend on the hamlet, which local boosters say bears a striking resemblance to Bedford Falls, the Bailey family’s charming and tight-knit hometown. The festivalgoers can meet cast members or, as they did this year, attend a dance at a local high school gymnasium that hopefully won’t end like the film’s comically disastrous one does, with decked-out revelers cannonballing into a swimming pool. But this year’s event, which ran through Sunday, emphasized, more than it has since it began in the ’90s, a significant turning point in the film’s otherwise heartwarming message — a moment that some people might not want to dwell on in December when “It’s a Wonderful Life” is their comfort and joy. It comes down to this: “It’s a Wonderful Life” is achingly, yet redemptively, a movie in which a man almost dies by suicide. For the first time, that word appeared in the title of a festival presentation (“From Darkness to Light, From Despair to Hope: How ‘It’s a Wonderful Life’ Can Save Lives From Suicide,” led by Govan Martin). And the Seneca County Suicide Prevention Coalition received the George Bailey Award, given annually to a person or organization embodying the spirit of the character and “without whom Seneca Falls would be a very different place.” It’s the first time the honor is going to an organization dedicated to such a mission. Returning to the festival as she has for years was Karolyn Grimes, who at 6 played George’s cutie-pie daughter, Zuzu. The pain of suicide is personal and inescapable for Grimes: In 1989, her son Johnathan took his life, at age 18. “When people come through the line for autographs, they share with me how their hearts have been broken many times because they lost someone” that way, Grimes, 84, said. Fans of the film, she added, “understand sadness, and happiness.” Anwei Law, director of the nonprofit It’s a Wonderful Life Museum, one of three organizations that coordinate the festival, said the decision to underscore the difficult subject this year was sparked in part by noticing that the suicide prevention materials the museum offers to visitors “are always gone.” Law said she hoped the museum’s efforts would remind people “that in this movie, we know hope is coming.” “The message is that everyone has value and everyone is important,” she said. “It’s a good context for discussing this.” George’s dark thoughts come in the film’s final stretch, as he grows despondent over his financial dire straits and dashed dreams, and after the miserly Mr. Potter (Lionel Barrymore) tells him he’s “worth more dead than alive.” George stands at a bridge, ready to jump into icy waters, when his guardian angel, Clarence (Henry Travers), beats him to it as part of a divine plan to get George to come to his rescue. Clarence grants George’s angry wish that he’d “never been born,” and together they travel to a noir-like alternate world where neither George’s mother (Beulah Bondi) nor his wife (Donna Reed) recognize him. Through tears George pleads with Clarence: “I want to live again.” Clarence returns George to be with family and friends who love that he’s alive. (The film is available on most major digital platforms.) Karen Burcroff, who heads the Seneca County Suicide Prevention Coalition, said the film’s charms and good will can feel like distant pleasures for people struggling with depression, especially during the holidays. It’s not just adults at risk: In the last four years, three local young people, one as young as 10, have died by suicide. “It still hurts,” she said. “But lives carry on by increasing awareness.” “It’s a Wonderful Life” received mixed reviews and lost money when it opened just before Christmas, and those disappointments rattled Capra, said Joseph McBride, a Capra biographer and a professor at the School of Cinema at San Francisco State University. In McBride’s book “Frank Capra: The Catastrophe of Success,” the filmmaker recalled that he “often thought of suicide.” “I came close to it a lot of times,” Capra told McBride. “I thought I would rid my wife of myself, but when I thought of my family, I couldn’t do it.” After “It’s a Wonderful Life,” Capra went on to make the political dramedy “State of the Union” (1948) and other films, but his career “was in free-fall after that,” McBride said, adding that “It’s a Wonderful Life” was his “last hurrah.” Capra died in 1991 at 94. The film turns 80 in 2026, and in preparation, the museum is raising money for an expansion. Donors can place a planet, star or seat plaque in the theater to honor a loved one. Martin, the executive director and founder of the Suicide Prevention Alliance in Harrisburg, Pa., who led the festival panel, donated a star in memory of his brother, Michael, who died by suicide at 16 in 1980. Martin remembered Michael as a high school swim team member and lifeguard — a “quiet kid and good brother” who stood up for others. For people living with survivor’s guilt, “It’s a Wonderful Life” offers a bittersweet wish: That their loved ones had met a Clarence of their own. “We can’t get them back,” Martin said. “It’s not a movie. It’s real life. But I still see how much the movie has enriched my life.” For Grimes, December is always busy, with appearances at screenings of “It’s a Wonderful Life” across the country. Audiences know every word, none more so than Zuzu’s memorable line: “Teacher says every time a bell rings, an angel gets its wings.” At the screenings and wherever she goes, Johnathan is never far from her mind. “He was a very shy fellow, and he was kind and sweet — too sweet,” she recalled. “People hurt him all the time. I look back and think I wish I could have prepared him more for life. He was too tender. He couldn’t handle the pain.” A bird house in Johnathan’s name hangs in his honor at the Kansas City, Mo., nursing home where he played piano for residents. Grimes said she’s especially heartened by people who tell her that they too “have been on the bridge and they see the movie and it gives them hope.” “It heals everything that hurts,” she said. Interested media contact who wish to learn more about the “It's A Wonderful Life Festival” contact Workhouse, CEO, Adam Nelson via [email protected] As homeowners gear up for 2025, TheHomeMag has unveiled its predictions for the Top 5 Home Improvement Trends set to shape the year. Known for connecting millions of homeowners with trusted contractors, TheHomeMag is uniquely positioned to identify the changes driving the industry.
The trends reflect a focus on sustainability, functionality, and innovative design, offering homeowners a chance to enhance their living spaces in meaningful ways. From the continued rise of outdoor living spaces to smart home integration, these trends highlight how homeowners are rethinking their environments to accommodate evolving lifestyles and priorities. Here’s what’s poised to dominate the home improvement conversation in 2025. Backyards are no longer afterthoughts—they’re becoming integral parts of the home. TheHomeMag notes that outdoor kitchens, complete with grills, refrigerators, and prep stations, are among the most in-demand upgrades. Homeowners are also opting for covered pergolas, fire pits, and weather-resistant furnishings to create spaces that are as functional as their indoor counterparts. “Outdoor living spaces allow for expanded square footage without the need for costly additions,” TheHomeMag’s report highlights. Costs for these projects vary, with basic setups starting around $5,000 and fully equipped outdoor kitchens and lounges exceeding $25,000.With energy costs on the rise, smart home systems are more popular than ever. TheHomeMag identifies programmable thermostats, automated lighting, and energy monitoring systems as key investments for homeowners looking to reduce consumption and control costs. These technologies can lower electricity bills by up to 15% while offering convenience and control. Basic smart upgrades, such as a single thermostat, might cost $200 to $300, but comprehensive systems can range from $1,000 to $5,000. Professionals specializing in smart home integration are increasingly in demand to ensure seamless and effective installations.The bathroom is transforming from a purely functional space into a personal retreat. According to TheHomeMag, spa-like features such as soaking tubs, rainfall showers, and heated floors are topping homeowners’ wish lists. These upgrades bring daily luxury to the home, blending functionality with wellness-focused design. Bathroom remodels vary significantly in cost, with mid-range projects averaging $21,000 and high-end spa-like bathrooms exceeding $70,000. To achieve the right balance of aesthetics and usability, TheHomeMag recommends working with contractors who specialize in custom bathroom design.With hybrid work models and multigenerational living on the rise, homeowners are seeking ways to make their spaces more flexible. Built-in bookshelves, Murphy beds, and fold-out desks are helping families adapt to changing needs without compromising style. TheHomeMag reports that these projects, while compact, often involve significant craftsmanship. Costs can range from $1,000 for simple solutions to $15,000 or more for customized cabinetry and storage walls. For homeowners, these updates provide an efficient way to maximize square footage.Low-maintenance, environmentally conscious landscaping is another major trend identified by TheHomeMag. Xeriscaping with drought-resistant plants, rain gardens that manage stormwater, and permeable paving solutions are all on the rise. These designs not only reduce water use but also support local ecosystems. Homeowners can expect to spend between $3,000 and $15,000 on sustainable landscaping, depending on the size and complexity of the project. TheHomeMag’s report notes that this trend is particularly popular in regions experiencing water scarcity, where conservation efforts are critical. The 2025 trends reflect a shift in how Americans think about their homes, balancing practical upgrades with opportunities. While the trends are inspiring, TheHomeMag understands that bringing them to life can feel daunting. That’s where their Marketplace platform at AskHomey.com comes in. By connecting homeowners with certified professionals, the platform ensures projects are completed with precision and care. Each contractor is vetted and backed by TheHomeMag’s $5,000 guarantee, giving homeowners peace of mind as they embark on renovations in the new year. For over a decade, TheHomeMag has been more than a leader in home improvement media; it has been a partner in fostering education for underprivileged youth in the Dominican Republic. Its enduring support of the Dominican Joe Foundation—a nonprofit dedicated to improving literacy and education—has helped transform a vision into a thriving reality. This March, that partnership takes center stage at the foundation’s 12th Annual “Getaway and Give” weekend, an event that merges celebration with purpose and underscores the life-changing power of education.The event, held from March 13 to March 15, 2025, in Santo Domingo and Las Terrenas, is more than a philanthropic retreat. It is an opportunity to witness firsthand the impact of efforts to create educational opportunities where there were none before. Attendees, including longtime supporters like TheHomeMag’s founders, Sean and Debbie Campbell, will celebrate the foundation’s successes while laying the groundwork for its future. The Dominican Joe Foundation began with a single observation that changed everything. In 2006, Salvatore Joseph Rizzo, an American visitor to Las Terrenas, noticed children playing in the streets during school hours. When he asked why, the answer revealed a grim reality: the local school was too full to accommodate them. Rizzo decided to act, starting a small school with just five students. Today, that school serves 265 children from kindergarten through high school, with 16 college scholars pursuing degrees both in the Dominican Republic and abroad. TheHomeMag became involved early in the foundation’s journey, providing critical support that enabled the school to grow. Its contributions ranged from securing property for classrooms to sponsoring a full slate of students. With TheHomeMag’s help, the school expanded from its original seven students to its current capacity, ensuring that hundreds of children now have access to a high-quality education. The “Getaway and Give” weekend is the foundation’s flagship fundraising event, designed to blend cultural immersion with charitable giving. The weekend kicks off on Thursday, March 13, with a vibrant welcome party in Santo Domingo, featuring Dominican-style food, music, and cocktails. On Friday, attendees will tour the school in Las Terrenas, meeting students and teachers while seeing firsthand how their support has made a difference. Later that evening, a beachside celebration at Mosquito Beach Bar will include dinner, drinks, and live entertainment, setting the stage for the main event. Saturday’s gala, held in Las Terrenas, is the highlight of the weekend. Guests will enjoy traditional merengue and salsa performances, a seated dinner with an open bar, and live auctions featuring unique experiences and local treasures. All proceeds directly support the foundation’s literacy and education programs, ensuring that the school continues to grow and thrive.For Campbell’s, the event is more than a fundraiser; it is a reflection of their values. Founded in 2002, the company has long been committed to supporting communities, both at home and abroad. While its primary focus remains on connecting homeowners with trusted home improvement professionals, its work with the Dominican Joe Foundation underscores its belief in building more than just homes—it’s about building futures.The impact of the Dominican Joe Foundation’s work is profound. Beyond the numbers—265 students in kindergarten through grade 12 and 16 college scholars—are countless stories of lives transformed. Students who once had no access to education are now pursuing degrees and careers, breaking cycles of poverty that had persisted for generations. The foundation’s success is rooted in its commitment to excellence. By hiring highly qualified teachers and adhering to a rigorous curriculum, it provides an education that rivals private schools, giving its students a competitive edge. For many families, the school is a beacon of hope, offering not just education but the possibility of a brighter future.As the “Getaway and Give” weekend approaches, TheHomeMag is calling on others to join in the effort. Tickets for the event, which go on sale soon, promise a weekend of connection, celebration, and giving back. For those unable to attend, donations and sponsorships are welcome, ensuring that the foundation can continue its vital work. It is a reminder that even the smallest acts of generosity can ripple outward, touching lives in ways that are immeasurable. For more information about the Dominican Joe Foundation and to learn how you can support its mission, visit www.dominicanjoekids.com New Jersey took a bold step in reshaping its cinematic future today as Diane Raver, founder of the Garden State Film Festival, a long term WORKHOUSE client, unveiled the New Jersey Film Academy — a project that has been years in the making. Launching this January at Brookdale Community College, the Academy will expand to 13 community colleges statewide, offering practical training to build a film-ready workforce and solidifying the state’s reputation as a growing hub for the industry.
Currently, New Jersey boasts 15 major studio films in production or pre-production—more than California, New York, and Georgia combined. With Netflix, Lionsgate , and other major players building state-of-the-art facilities, the industry here is poised for exponential growth. This is more than a moment of progress; it’s a homecoming. New Jersey, the birthplace of film—from Edison’s first motion picture camera in Menlo Park to Fort Lee’s reign as America’s original filmmaking capital—is reclaiming its legacy. Backed by competitive incentives, a dynamic film office, and one of the most diverse landscapes in the country, the Garden State is proving it’s not just part of the story—it’s where the future of film is being written. GRIT DAILY: A Remodeling Boom: How TheHomeMag Is Positioned to Help Americans Transform Their Homes11/22/2024 After a year of modest declines, the American remodeling industry is poised for a resurgence. Spending on home renovations and repairs is projected to reach $477 billion by late 2025, according to the Joint Center for Housing Studies at Harvard University. The rise comes amid increasing home values, improved access to financing, and a shift in priorities as homeowners opt to invest in their existing spaces rather than navigating an unpredictable housing market. At the forefront of this renewal is TheHomeMag, a publication that has grown into a nationwide leader in connecting homeowners with home improvement professionals. Home remodeling has undergone a remarkable evolution in the past decade, fueled first by a surge in pandemic-era renovations and then by inflationary pressures and rising interest rates that encouraged homeowners to stay put. Today, as the Federal Reserve signals rate cuts and home equity continues to climb, homeowners are finding new reasons to upgrade their spaces. Whether it’s modernizing kitchens, creating energy-efficient additions, or reimagining outdoor areas, the remodeling boom reflects a blend of necessity and aspiration. For TheHomeMag, this is a moment to shine. The publication, which began in Florida in 2002, now serves more than 10 million households across 69 markets. Its pages showcase vetted, high-quality contractors, giving homeowners confidence in the professionals they choose to complete their projects. Beyond print, TheHomeMag has embraced technological advancements to streamline the home improvement process, offering tools that allow homeowners to plan, visualize, and execute renovations with greater ease than ever before. The remodeling boom is driven by shifting homeowner priorities. According to a recent survey, nearly two-thirds of Americans now prefer to renovate their existing homes rather than move to a new one. The reasons are as varied as the projects themselves: 35 percent of homeowners cited the desire to repair damage, 32 percent focused on improving livability, and 30 percent aimed to increase their home’s value. Others are pursuing upgrades to reflect their personal tastes or to accommodate changing family dynamics. This surge in remodeling is being led by millennials, who spent more on home improvements in 2023 than any other generation. On average, millennials poured $16,136 into upgrades, a 2 percent increase from the previous year. Their spending reflects a growing emphasis on comfort, energy efficiency, and personalization. Meanwhile, older homeowners, including Baby Boomers and members of the Silent Generation, continue to invest in safety modifications and emergency repairs, underscoring the diverse needs within the market. TheHomeMag has expanded its offerings to meet this demand, blending its traditional strengths with cutting-edge innovations. The company’s Marketplace platform uses artificial intelligence to connect homeowners with local contractors, enabling users to explore portfolios, receive cost estimates, and even visualize potential projects. This combination of convenience and reliability has positioned TheHomeMag as an indispensable resource for homeowners navigating the complexities of renovation. Recent data highlights the scale of the opportunity. Remodeling activity is strongest in states experiencing population growth, such as Utah, Idaho, and Colorado, where home improvement loans are being taken out at some of the highest rates in the nation. In Utah’s Salt Lake City metro area, for example, homeowners lead the country in remodeling expenditures. Conversely, states like Louisiana, where economic challenges persist, have seen less activity, underscoring the uneven geography of the boom. Despite regional differences, one trend is clear: Americans are spending more than ever to improve their living spaces. A recent poll found that 53 percent of homeowners plan to spend at least $5,000 on renovations next year, while 40 percent expect to invest $10,000 or more. The most popular projects include bathroom and kitchen remodels, outdoor upgrades, and energy-efficient improvements such as solar panels and heat pumps. Experts believe the remodeling boom is not just a short-term trend but part of a larger cultural shift. Carlos Martín, Director of the Remodeling Futures Program at Harvard’s Joint Center for Housing Studies, notes that many homeowners are increasingly motivated by a deep emotional connection to their homes. “It’s not just about return on investment anymore,” Martín said. “People want their homes to reflect their lives and to work better for their families.”
TheHomeMag has also adapted to reflect this shift, emphasizing trust and transparency in its contractor recommendations. Its AI-powered tools aim to reduce the uncertainty that can often accompany renovation projects, giving homeowners greater control and confidence. As part of its growth strategy, the company is also expanding into adjacent areas, such as pet-friendly home design, reflecting the evolving needs of modern households. The projected growth in remodeling expenditures aligns with broader economic trends. Falling interest rates are expected to make financing more accessible, while rising property values give homeowners more equity to leverage. Together, these factors create a favorable environment for large-scale projects, from structural upgrades to aesthetic overhauls. As homeowners embrace these opportunities, TheHomeMag is doubling down on its role as a trusted partner. With its mix of print and digital resources, the company offers a comprehensive solution for homeowners seeking to navigate the remodeling landscape. From selecting contractors to visualizing the final result, TheHomeMag provides the tools and expertise needed to turn aspirations into reality. For many, the decision to renovate rather than relocate reflects a growing sense of attachment to their homes. In a year marked by economic uncertainty, this renewed focus on improving and personalizing living spaces stands out as a bright spot. As remodeling activity accelerates in the coming years, companies that offer verified service will play a critical role in shaping the future of American homes. The air of free speech carries with it a responsibility—to nurture truth, to elevate discourse, and to uphold integrity. At WORKHOUSE, we believe these principles form the foundation of meaningful communication. With that in mind, we’ve made the decision to leave behind what was once Twitter—now X.
The digital landscape is vast, and our commitment to genuine connection doesn’t require compromising our values. Effective immediately, WORKHOUSE will no longer maintain an active account on X. Instead, we’ve established a presence on BlueSky, where community and credibility take precedence. Of course, we will remain active other social platforms that align with our mission for fostering dialogue rooted in trust and transparency. The X platform itself has drifted far from its original purpose. What once served as a vital network for information and exchange now feels like a relic of its former self, weighed down by missteps and disarray. Its usefulness has not simply waned—it’s been dismantled, leaving behind a space unfit for those who seek clarity or collaboration. Public relations thrives on honest engagement and reliable channels of communication. When those channels fracture, they become obstacles rather than tools, undermining the trust that sustains relationships. Remaining active on X, given its current trajectory, would only erode the credibility we strive to uphold every day. More concerning is the platform’s direction under its current leadership. Decisions made at the highest level have created an inhospitable atmosphere for thoughtful discourse, where decisions seem driven by ego rather than a genuine commitment to open dialogue. These choices run counter to the freedom of exchange we consider essential—not just for our industry but for the broader public good. WORKHOUSE is proud to align with platforms that reflect our values. Where renewed opportunities to participate in conversations are built and respected. We encourage our followers to join us there. Follow us on Bluesky https://bsky.app/profile/workhouse.bsky.social. Together, we can redefine what it means to truly communicate. I’d like to Steal your Attention while I Whisper in your ear. Here’s The Big Idea ——> Every Thursday, THE BOARD BRIEFING brings you curated industry insights directly from our Experts to your inbox. On the eve of Thankfulness, in this upside-down time of engagement, I have been asked by The BOARD to provide personal perspective, expanding on the quote above which is found in our Special Edition of The BOARD's New Go-To-Market Mandate. Since I penned it, times have certainly changed. It doesn’t take a sage to sense the ground is shifting. But it does take daring to turn disruption into destiny. In today’s world of oversaturated brands and sound-bite marketing, the messages that break through are those that carry grit and individuality. Now is a good time to return to the art of passionate defiance, of ethical fury, and honorable ire. Anger, when grounded in purpose, becomes the fuel that ignites real action. It can sharpen the brand’s edge while challenging the half-hearted and hollow. Furious conviction as found in the raw power of punk music, musty mosh pits, and angry poetry— are not just cultural expressions, they can serve as guiding principles. Punk music symbolizes a rebellion against convention, urging brands to strip away artifice and embrace unfiltered honesty. Mosh Pits inspire brands to jump in and connect with audiences authentically, even in unpredictable environments. Angry Poetry serves as a call for truth and passion in brand communication, pushing beyond pleasantries to meaningful, memorable storytelling. Through WORKHOUSE, one of the country’s leading public relations and integrated creative agencies, we’ve observed how a brand that’s bold enough to drive fast, break glass and revive the spirit of hunters and gatherers reclaims a primitive, direct way of reaching audiences. In the relentless pursuit of connection, brands that act as gatherers of insights, curators of genuine stories, and catalysts for change create movements rather than mere followings. These brands aren’t simply louder than bombs; they are the voices of a cultural crescendo. As a member of THE BOARD, a community of C-suite leaders in fashion, beauty, and tech, I’ve seen firsthand how investing in fresh ideas anchors brands to the future. This new red era requires creative provocation, guiding companies to foster innovative and resilient market identities. And with industry challenges mounting, the transformation catalysts brands face demand radical shifts—not a mere update, but a full recalibration. For Public Relations, that recalibration means embracing “creative destruction,” the concept Austrian economist Joseph Schumpeter described as the relentless cycle where emerging forces replace outdated ones. PR’s historic trajectory—from Sumerian farm bulletins to Roosevelt’s “Fireside Chats”—demonstrates that the medium is anything but static. Yet, as we step into an AI-engineered, digitalized, fragmented era, our craft requires nothing short of a riot of innovation. We must reclaim our role as culture-shapers, blending relationship-building with digital sophistication for the brands we champion to become the Best in Show. Public Relations is a practice now hyphenated—a tense alliance of storytelling, strategy, and symbiotic media. This means going beyond mere pitches to the art of creating dynamic content that resonates emotionally and addresses complex issues. And while the PESO model (Paid, Earned, Shared, and Owned Media) is still grossly inhaled, I have forever felt that it is a farcical way forward, shepherded by a lifeless formula, draining creativity through a data-driven, unoriginal approach. From the ancients to the immediate, nothing ever works unless you inject it with intention. But this model is just a flimsy framework: true transformation calls for unapologetic innovation— progressive and disruptive. It ain't minor tweaks made to a boring boilerplate that wins the day but full-throated commitment, radical shapeshifting, furious flag-waving— That’s how PR operates and why we continue to exist This is where the next chapter erupts—not in predictability, but in brands that claim a pulse in culture, setting the beat for a new generation, like unruly school children who refuse to settle down. Every action becomes a verse in a larger story, an anthem for those fierce enough to care. This mandate isn’t strategy alone; it’s the bedrock for brands determined to endure, to matter, longing to leave an everlasting mark. CODA: “Fake news” is no longer just a term; it’s a threat to the fabric of the informed. When truth is treated as negotiable, real facts struggle to hold ground. For those of us who represent brands, we are not immune to the impacts of this war on truth. It’s on us to champion transparency and integrity, ensuring that the messages we put forth are rooted in reality and respect for the audience’s intelligence. At WORKHOUSE, we don’t just work with the press; we stand with them. Through initiatives like our #FreePress campaign, we underscore that truth isn’t a convenience—it’s a necessity. By supporting organizations like the Freedom of the Press Foundation, we back journalists and watchdogs committed to safeguarding information from censorship and manipulation. In this climate, those who speak for brands have a responsibility that goes beyond mere messaging. We’re part of a larger fight to uphold honest communication and resist the easy lure of sensationalism. By anchoring our work in factual, compelling narratives, we can help restore trust and serve as a counterforce to the corrosive effects of misinformation. Finally, for those fearing the shadow has deepened and the pendulum swung far back, cut through the darkness with a defiant glow. Take heart, and a cue from Morrissey, who, in times of turmoil, sang, “There is a light and it never goes out.” If Mr. Miserable can find hope, surely we can, too.
This year, W O R K H O U S E celebrates 25 years of award-winning creative innovation, pioneering public relations, and dynamic brand building across a broad spectrum of entertainment, culture, fashion and lifestyle spheres. Suffering a business challenge? Need a creative shoulder of support? Book real time from someone who’s been there. To arrange personal advisement with Founder & CEO, Adam Nelson visit The Board’s Office Hours here —-- Ready to get started? THE BOARD is a vetted community of C-Suite talent from worlds of Fashion, Beauty, Tech and more. Whether your brand needs a 'Dream Team' to create a data-driven roadmap for what's next or an on-call advisor to provide objective feedback on your strategy, THE BOARD has you covered. Adam Nelson, Founder & CEO of Workhouse, has been named to The PR Net’s prestigious “Marcomms’ Most Influential” list for 2024, an honor recognizing visionaries in marketing and communications who push boundaries, ignite innovation, and shape cultural narratives. With a three-decade career defined by bold ideas and creative disruption, Nelson leads Workhouse, an award-winning agency celebrating its 25th anniversary this year. Under his direction, Workhouse has delivered iconic campaigns for global legends like The Rolling Stones, Porsche, and Versace, while redefining how brands tell their stories. “School teachers believed the only 'influence' I exuded was a ‘bad influence.’ Turns out, it pairs well with persistence,” said Nelson. “Let’s tear down what’s tired, find what’s real, and make people feel.” The PR Net’s annual list celebrates industry leaders who blend innovation, leadership, and impact. Submissions were reviewed by an independent committee of esteemed judges, including Tracy Doyle, SVP of Brands in Culture at Diageo; Aarti Parekh, Chief Communications Officer for USA Track & Field; Richard McLeod, Chief Marketing Officer of Champion; Stephen Larkin, Chief Communications Officer at Douglas Elliman Real Estate; Fatima Jones, Chief Marketing Officer of the Dance Theatre of Harlem; Elizabeth Delhagen, Global Head of Communications and Events at Samsung; Margot Leeds Markel, VP of Communications at American Express; Meaghan Cox, Partner and Chief Creative Officer at Westview Ventures; Blair Aires, VP of Communications at Centric Brands; Meredith Klein, Communications Leader formerly at Pinterest; Matt Prince, Head of PR at Taco Bell; and Deidrea Miller, Communications Consultant and former SVP of Communications at Christie’s. See The PR Net's full 2024 “Marcomms’ Most Influential” List here https://theprnet.com/journals/the-pr-net-mmi-awards-2024 This recognition caps an extraordinary year for Nelson, whose leadership earned him the Best in Biz “Marketing Executive of the Year,” the MarCom Career Achievement Award, the Netty Lifetime Achievement Award, and the Hermes Creative Achievement Award. These accolades solidify his legacy as a trailblazer in the marketing and communications space. From reshaping how icons are celebrated to amplifying emerging voices, Workhouse continues to carve a path defined by originality and purpose.
About The PR Net The PR Net is the premier global network for marketing and communications professionals, redefining industry collaboration and providing access to exclusive insights, events, and resources. WORKHOUSE is one of the country’s leading public relations and integrated creative agencies. Celebrating 25 years of service this year, the agency provides forward-thinking public relations, social media, brand promotion, creative consulting and, modern-day marketing. Clients have included The Rolling Stones, The Charlie Chaplin Estate, Hugh Jackman, Francis Ford Coppola, Lou Reed, Matthew Modine, David LaChapelle, The Anthony Quinn Estate, CBGB, Max’s Kansas City, Interview Magazine, Galleries Lafayette, Porsche, Ford Motor Company, UnitedMasters, Virgin, Jazz at Lincoln Center, International Emmy Awards, Assouline Editions, Rizzoli International Publications, Moose Knuckles, TheHomeMag, Tony Shafrazi Gallery, Chase Contemporary, Versace, and Avroko. Workhouse offers untraditional services across a broad spectrum of entertainment, culture, fashion, and lifestyle spheres. Visit http://www.workhousepr.com Read: Los Angeles Magazine: "How Adam Nelson Became the Class Clown of Creative Communications” https://lamag.com/contributor-content/how-adam-nelson-became-the-class-clown-of-creative-communications THE INFLUENTIAL: Where Gilded Age Grandeur Meets Modern Comfort: Inside Symphony Townhouse11/15/2024 In New York City, where history meets opulence on nearly every corner of the Upper East Side, a townhouse on East 64th Street stands as an enduring monument to the city’s architectural legacy. Known as the Symphony Townhouse, this residence at 163 East 64th Street opens a door to Manhattan’s past while showcasing the luxuries of today. More than a home, it’s a symbol of an era when townhouses became synonymous with New York’s social elite—spaces that were grand, private, and almost aspirational in their exclusivity.
The townhouse was originally crafted in 1872 by the Victorian architect John Prague, then reimagined in the Neo-Georgian style by R.D. Graham—a transformation that preserved its original grandeur while introducing the architectural flourishes of a changing city. These historical homes captured public fascination in the 1970s when 24-year-old writer Charles Lockwood published Bricks and Brownstone: The New York Row House 1783–1929. Lockwood’s work, the first comprehensive exploration of New York’s beloved row houses and townhouses, coincided with the rise of historic preservation efforts across Manhattan and revived interest in restoring the city’s architectural heritage. This wave of renewed appreciation for brownstones and townhouses like the Symphony was part of a broader cultural moment, spurred by the newly established New York City Landmarks Preservation Commission and New York Landmarks Conservancy. Together, these groups worked to safeguard buildings that could otherwise be lost to urban redevelopment, and now the city’s historical homes, like the Symphony Townhouse, are in greater demand than ever. Walking past its meticulously restored red clay brick facade—a project entrusted to artisans who worked on The Cathedral Church of St. John the Divine—the townhouse seems to invite passersby to imagine its storied past. Beyond the impressive 20-foot-wide entrance, the townhouse unfolds across 8,000 square feet and five levels, each crafted to preserve its Victorian soul while embracing the comforts of modern luxury. Inside, the Symphony Townhouse transports its guests back in time, with 15 rooms marked by architectural splendor. The grand foyer, with hand-painted wall coverings and wood-paneled walls, leads into a parlor floor where Versailles wood floors and 13.5-foot ceilings accentuate the townhouse’s stately proportions. An original English pine library dating back to 1872, illuminated by an early 19th-century bronze chandelier, calls to mind the intellectual salons and literary gatherings of a bygone era. For decades, the townhouse has been home to notable guests and residents, including Bob Hope, Liza Minnelli, and Alan Thicke, whose presence has added to its cultural mystique. In fact, The Symphony Townhouse takes its name from owner Kenneth D. Laub, a celebrated composer and real estate developer whose passion for music left an indelible mark on the residence. Known for his iconic orchestrations and songs composed within, Laub infused the townhouse with a legacy that harmonizes history, creativity, and the arts. The main living spaces continue the homage to the townhouse’s rich history. Custom faux Fragonard murals in the grand living room reflect the artistry of Manhattan’s Frick Museum, while a Belle Epoque walnut bar with a Lalique French crystal ceiling brings a refined European flair. In the dining room, a Provencal tapestry dating back to the 1750s, meticulously restored by the Metropolitan Museum, graces the wall, while French, Venetian, and Russian chandeliers add touches of old-world elegance to each room. Each floor of the Symphony Townhouse holds new layers of history and design, connected by a grand staircase with custom wrought-iron railings that add a touch of grandeur. The library’s shelves are lined with preserved English pine, a nod to the townhouse’s Victorian origins. A French Country eat-in kitchen, a wine cellar with space for 300 bottles, and eight fireplaces spread across the home add warmth, character, and practicality to the townhouse’s carefully preserved charm. Ascend to the townhouse’s rooftop, and a rare urban oasis emerges. Bluestone and marble flooring create a tranquil retreat in the heart of Manhattan, where a state-of-the-art snow-melting system ensures year-round enjoyment. Lanterns cast a gentle glow across the deck, illuminating a lighted fountain and seating area with a built-in TV outlet for outdoor entertainment. The rooftop is a true sanctuary—a space designed for both privacy and luxury, providing a view of the city that feels both intimate and exclusive. What makes the Symphony Townhouse particularly rare is its status as one of Manhattan’s most photographed properties, blending its historical significance with timeless style. This home tells a story through its design and history, rooted in an era when Manhattan’s townhouses embodied both the aspirations and accomplishments of the city’s elite. The Symphony Townhouse’s return to the market marks more than a sale—it’s an opportunity for a new steward to inherit a piece of New York’s architectural and cultural history, one that continues to resonate in the city’s ever-evolving narrative. THE SYMPHONY TOWNHOUSE 15 Rooms | 5 Bedrooms | 8.5 Bathrooms | 8,000 Sq ft | 20 Ft Wide | 20 Ft Deep | $15.9M Video: 163 East 64th Street https://www.youtube.com/watch?v=9nvQqyjU2kE To learn more, contact: The Agency: Mike Biryla or John Antretter. |
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February 2025
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