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 Expertise has released its much-anticipated 2025 rankings of the Best Public Relations Firms, naming WORKHOUSE, the independently owned creative agency with offices in New York City and New Jersey, to its prestigious honor roll. Out of 389 public relations firms evaluated across the region, only 19 were hand-selected—a distinction reserved for those demonstrating exceptional professionalism, performance, and trust.
Expertise’s selection process is notably rigorous. Firms are assessed across more than 25 variables within five weighted categories, including reputation, credibility, experience, responsiveness, and professionalism. The aim is to offer consumers a trusted, data-informed guide to the most qualified local experts in each field. “Our goal is to connect people with the best local professionals,” stated Expertise. “We score public relations firms on comprehensive criteria and conduct in-depth comparisons to present a curated list of those who consistently exceed expectations. The companies we feature are not just competent—they’re exceptional.” For WORKHOUSE, the recognition arrives during a landmark year. “In this troubling time, as Workhouse celebrates 25 years of service, we are not only roused by the recognition but moved by the moment while remaining forever grateful to our clients who believed steadfast could make stardust,” — Adam Nelson, Founder & CEO, Workhouse Founded in 1999, WORKHOUSE has spent a quarter-century operating at the intersection of culture and commerce. Renowned for its unconventional approach to modern publicity, the agency provides fully integrated services across brand development, media relations, and strategic communications. Its historical client roster includes some of the world’s most iconic names in entertainment, fashion, art, and lifestyle, among them: The International Emmy Awards, the Charlie Chaplin and Anthony Quinn Estates, The Rolling Stones, Lou Reed, “Stranger Things” star Matthew Modine, Francis Ford Coppola, photographers David LaChapelle, Tony Kelly, and David Drebin, Interview Magazine, TheHomeMag, Galleries Lafayette, Porsche, Virgin, Jazz at Lincoln Center, Jungsik, Moose Knuckles, 66° North, Carl F. Bucherer, Borrelli, UnitedMasters, Assouline, and Rizzoli. Expertise is trusted by more than 10 million users each month. Since its inception, it has analyzed over 10 million companies and helped generate more than $200 million in revenue for local businesses it spotlights. Its proprietary research and editorial standards ensure that only objectively qualified professionals are included in its annual features. 🔗 Read the full achievement: https://www.expertise.com/business/public-relations-firms/new-york/nyc For more information, visit www.workhousepr.com  Branding For The Brave: The Workhouse Standard
In a market saturated with copies, clones, imitations, originality is the last unfair advantage. At Workhouse, we don’t just admire original voices — we amplify them. We partner with creators, founders, artists, and visionaries who are building something real. Not algorithms. Not noise. Not trend-chasing AI fluff. But sharp, culture-shifting work that deserves to be heard — and heard loudly. Amplifying isn’t about volume for volume’s sake. It’s about clarity. Precision. Relevance. We translate vision into strategy, voice into platforms, and potential into reach. What We Build: Brand architecture that honors difference. Campaigns that carry weight and don’t evaporate. Creative that conquers. In a culture obsessed with replication, Workhouse backs the ones who build from scratch. We don't water it down. We turn it up. Amplifying Originals. Workhouse 175 Varick St NYC Hollywood isn’t the only game in town.
With Netflix’s colossal studio set to rise at Fort Monmouth, the indomitable Diane Raver launching the trailblazing New Jersey Film Academy, the celebrated Garden State Film Festival lighting up Asbury Park, and the First Annual New Jersey Film Expo making its debut—the Garden State is no longer the backdrop. It’s the spotlight. This isn’t a moment. It’s a movement. New Jersey is officially in production. On social media, people are turning themselves into plastic dolls. Getting boxed up, polished, and posted.
We made one that breaks out. Introducing WORKHOUSE "Dolls For Dreamers" For anyone tired of toys that break, bend, or bore. That snap in half. Or never shut up. Meet the only figure that doesn’t fold under pressure. At Workhouse, we don’t pitch plastic. We build originals—boxed, branded, and battle-tested. Fully poseable. Built to move. Made to matter. Our clients? Directors. Designers. Musicians. Misfits. Makers. The daring. The doers. The ones who actually deliver. Here, imagination isn’t a gimmick. It’s the whole operation. We don’t package empty promises.And we don’t jam batteries into weak ideas. No filler. No fake buttons. No assembly required. READY FOR ACTION WORKHOUSE is where creative firepower gets its own character. Are you a dreamer with a deadline who never outgrew ambition Visit workhousepr.com to learn why our figures don’t just play. They perform. In a time when stock markets have crashed… and consumers clutch their purse strings… Brands have lost access to global sales—wrecked by America’s insane "Tariff Tantrum." Now, navigating the American market isn’t optional—it’s the last viable path to profit. Whether you’re emerging, iconic, established… or irrelevant--Workhouse builds brands that get noticed. Modern-day marketing with celebrity craftsmanship that delivers real results—from headlines to bottom lines. Visit workhousepr.com to see how myth makers create award-winning work.  When it comes to pizza, Will Fagg knows his dough. The chef and founder of Baltimore’s TinyBrickOven has been serving up wood-fired perfection for years, but his latest venture is set to bring the art of pizza-making to homes across the country. This May, Fagg will launch his highly anticipated TinyBrickOven—a portable, high-performance pizza oven designed to transform anyone into a master pizzaiolo.
The compact oven promises to cook a Neapolitan-style pizza in under two minutes, blending speed with quality in a way that most home ovens simply can’t replicate. Designed for both beginners and seasoned chefs, it offers a temperature range that rivals commercial models, making it versatile enough for any kind of pizza—from classic Margheritas to inventive, topping-heavy creations. The oven is more than just a product—it’s a symbol of resilience. Designed with input from pizza enthusiasts and culinary professionals alike, the oven incorporates features that streamline the pizza-making process without sacrificing quality. The compact design makes it perfect for patios and small kitchens, while its robust construction ensures it can handle everything from quick weeknight dinners to elaborate pizza parties. Fagg isn’t stopping at hardware. His passion for teaching is just as strong as his love for pizza, and he’s combining both through hands-on classes at his shop on Light Street. These classes are designed to teach participants everything from stretching dough to mastering the perfect bake, with plenty of tips and tricks to take home. Inside TinyBrickOven’s cozy yet bustling kitchen, participants are guided step-by-step through the pizza-making process. They learn how to knead dough until it’s silky smooth, how to craft a tomato sauce that sings with freshness, and how to layer toppings with an eye for balance and flavor. The environment is welcoming, with a camaraderie built over shared flour and cheese. Each session ends with a communal meal, where participants get to enjoy the fruits of their labor together. The classes attract a diverse crowd. There are the foodies looking to refine their culinary skills, the home cooks searching for a new hobby, and even the occasional professional chef eager to learn from a seasoned pro. Fagg’s teaching extends beyond Baltimore. Through his website MyPizzaSchool.com, he offers virtual classes that make his expertise accessible to a global audience. The online platform offers everything from live tutorials to pre-recorded masterclasses, each one delving into different aspects of the pizza-making process. Participants receive ingredient lists, recipe cards, and access to a community forum where they can share their progress and ask questions. The community is supportive—it’s not just about learning from the instructor, but from each other too. With the oven launch just around the corner, Fagg is all in. The buzz around TinyBrickOven is building, and pre-orders are already stacking up. It’s a stark contrast to a few months ago when the future of the shop seemed uncertain. Now, Fagg is looking at production schedules and planning for expansion. As part of the launch, Fagg is planning a series of pop-up events where he’ll demonstrate the oven’s capabilities. Attendees will get the chance to see the oven in action, try their hand at making their own pizzas, and, of course, taste the results. The goal is to show how easy and enjoyable the process can be. The road to this moment wasn’t easy. Last December, TinyBrickOven was on the verge of closing. Sales were down, and the restaurant’s inability to secure a liquor license had placed it at a disadvantage against competitors. Then, Dave Portnoy of Barstool Sports walked in. Portnoy’s impromptu review on his One Bite Pizza Reviews channel turned everything around. His $60,000 donation not only saved TinyBrickOven from closing but also sparked a surge of support from the community. It was a turning point that allowed Fagg to move forward with his plans for the oven launch and teaching programs. For Fagg, the future isn’t just about keeping the doors open—it’s about growth. The oven launch, the classes, and the continued success of TinyBrickOven are all part of a larger vision. It’s not just about the business—it’s about sharing a passion for pizza with as many people as possible. With a fresh start and a fiery passion, TinyBrickOven’s story is one of grit and generosity. The brand isn’t just serving pizza—it’s serving inspiration. And as the new ovens roll out and more students step into the kitchen, it’s clear that the best slice is yet to come. The Garden State Film Festival Returns March 27-30, 2025
New Jersey’s premier celebration of independent cinema, promises an immersive showcase of films for its 23rd year. Honoring New Jersey’s rich legacy as the birthplace of film, GSFF serves as a dynamic platform where filmmakers, industry powerhouses, and passionate cinephiles converge for a disinguished cinematic experience. From Thursday, March 27 through Sunday, March 30, the Garden State Film Festival brings the magic of cinema to Asbury Park and Cranford, transforming them into a dynamic hub for film lovers. In four days, you can enjoy over 200 films and film industry events from 16 countries across 9 venues. The festival offers an unforgettable experience filled with captivating screenings, insightful panel discussions, live podcasts, celebrity arrivals, networking opportunities, and so much more—making it a must-attend celebration of cinema. Experience the magic of this Gala and the entire Garden State Film Festival! Kick off the festival in true cinematic style with the spectacular Opening Ceremonies—an electrifying event that sets the stage for an unforgettable celebration of storytelling. From red carpet moments to awe-inspiring films, this is where the magic begins. Don’t just attend—immerse yourself in an experience that will stay with you long after the final credits roll. This year’s Rising Star recipient is Ruby Wylder Rivera Modine! Star-Studded Cinema! Celebrities Who Shine on the Big Screen! This year’s star-studded lineup also features acclaimed talents including Abigail Breslin (Little Miss Sunshine), Mindy Sterling (Austin Powers), Creed Bratton (The Office), Kim Coles (Living Single), Scott Cohen (Gilmore Girls), Raymond Cruz (Breaking Bad), Mena Suvari (American Beauty), Jaime King (Heart of Dixie), and Peter Friedman (Succession), Matthew Modine (Stranger Things), Rosanna Arquette (Pulp Fiction), Kelly Jenrette (The Handmaid’s Tale), Raymond Cruz(Breaking Bad), Peter Greene (Pulp Fiction), Julia Ormond (Legends of the Fall), Siobhan Fallon Hogan (Shelter in Solitude), Eric Roberts (Runaway Train), Julius “Dr. J” Erving (ABA & NBA Player), Cathy Moriarty (Raging Bull) and more stellar talent. “The action-packed GSFF has something for everyone! Come one, come all—it only happens once a year, and you won’t want to miss it,” says founder Diane Raver. Interested media contact WORKHOUSE, CEO Adam Nelson via email [email protected] or telephone +1 212.645.8006 #OnThisDay 24 February 2001—24 years ago— The 24 Hour Plays took the stage at the Henry Fonda Theater in Los Angeles co-produced by Workhouse to raise critical donations for the New York State WTC Relief Fund. In the wake of 9/11, this extraordinary event brought together an incredible ensemble of talent, proving that art can be a force for healing and change.
Workhouse founder Adam Nelson portrayed Otto in Sleeping City, directed by Gregory Mosher, alongside Jared Harris, Seth Green, and Gina Phillips. The Los Angeles edition featured a stellar lineup, including Mila Kunis, Sarah Silverman, John Ritter, Bob Balaban, Adam Goldberg, Christina Applegate, Jennifer Coolidge, and a galaxy of greats—each contributing to six original plays created, rehearsed, and performed within just 24 hours. Just days after 9/11, Workhouse co-produced The 24 Hour Plays to aid NYC, one of the first artistic endeavors to take place during a dark & difficult time. Nelson shared the stage with Philip Seymour Hoffman, Marisa Tomei and Fisher Stevens joining a powerhouse cast that included Rosie Perez, Benjamin Bratt, Billy Crudup, Mary-Louise Parker, Julianne Moore, Kyra Sedgwick, Natasha Lyonne, Scarlett Johansson, Liev Schreiber, and Sam Rockwell. The benefit raised over $30,000, performing for a sold-out audience including New York icons like Robert DeNiro and Kevin Bacon. Every dollar supported the families and victims of September 11th. What began as a response to an unimaginable tragedy has since grown into an internationally celebrated tradition. The 24 Hour Plays continues to bring together artists and audiences, proving that storytelling and community can create lasting impact—on stage and beyond. NEW CLIENT: Tiny Brick Oven
1036 Light Street Baltimore, Maryland Baltimore’s TinyBrickOven was set to close on Christmas—until David Portnoy - El Presidente walked in. One bite, a 7.9 rating, and one life-changing moment: “How much do you need to stay open?” Owner Will Fagg hesitated. $60,000. “Done,” Portnoy said. What followed was nothing short of extraordinary. Millions watched the viral moment, and within days, donations poured in, doubling the goal and securing TinyBrickOven’s future. The once-struggling pizzeria is now packed daily, a testament to the power of community, resilience, and damn good pizza. But this isn’t just a comeback story. It’s a beginning. Fagg is expanding beyond the restaurant, launching a high-performance pizza oven line this May, engineered for both home cooks and professionals. His pizza-making classes at TinyBrickOven and online at MyPizzaSchool.com give aspiring pizzaiolos the skills to craft the perfect pie. This Valentine’s Day, his “That’s Amore” pizza class will bring couples together over the art of dough, sauce, and cheese. His mission extends far beyond business. As a former service member, Fagg ensures that veterans and VA hospital staff receive meals as a token of appreciation. Every Christmas, his team delivers hot pizzas to Baltimore’s homeless, a tradition that continues no matter what. Now, TinyBrickOven enters its next chapter with Workhouse. “We are excited to announce our partnership with Adam Nelson & Workhouse. After an exhaustive search, we are confident they will be a good match representing our brand and our spirit.” – Will Fagg, Tiny Brick Oven We here at Workhouse are proud to amplify this story of perseverance, passion, and pizza. |
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May 2025
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