 By: John Keiffer In the ever-evolving landscape of education, one company is poised to transform the way children learn and prepare for the future. Heroic Education, the visionary force behind Heroic USA Workforce, is set to usher in a new era of education that seamlessly integrates technology, innovation, and skill-building from as early as first grade. Education has long been regarded as the cornerstone of societal progress, and the Heroic USA Workforce program is set to redefine the path to success for students, parents, and the nation as a whole. With a groundbreaking partnership with the only 100% USA-owned semiconductor FAB in the world, Heroic Education is bridging the gap between education and industry in a way that has never been seen before. Imagine a world where children are not only using technology but actively learning about it. Heroic Education envisions a future where students are not merely passive consumers of knowledge but active participants in the creation of their own understanding. In this brave new world, the boundaries between play and education blur, creating a seamless learning experience. In light of the recent PISA results, which revealed a concerning 13-point drop in math scores for the United States, it is clear that change is not just desirable but essential. The Heroic USA Workforce program promises to reverse these troubling trends, equipping students with the skills they need to excel in math, science, and reading, all while engaging in an immersive gaming experience. What sets Heroic Education apart is its commitment to scalability. By removing the traditional classroom and teacher from the equation, they are opening the door to a vastly scalable solution that can reach students across the nation. The need for skilled workers in the tech industry is growing, and Heroic Education is stepping up to meet that demand.  Furthermore, Heroic Education's partnership with the only 100% USA-owned semiconductor company and supply chain in the world is a testament to their dedication to American innovation and industry. This collaboration harkens back to the cooperative spirit that defined the early days of the semiconductor industry in the US and Silicon Valley, where American ingenuity led the world. In a world where technology is rapidly advancing, ensuring that America remains at the forefront of innovation is crucial. Heroic USA Workforce not only meets the short and long-term workforce needs of the semiconductor industry but also provides a lifeline to America's education sector. It is a lifeline that promises to reverse the downward trajectory of STEM learning, ensuring that America maintains its leadership position in the global arena. The Heroic USA Workforce program is not just about nurturing future tech workers; it's about uplifting communities. By providing opportunities for families and businesses to prosper and thrive, it becomes a catalyst for economic and social well-being. The success of this initiative will be the linchpin in determining the long-term success of the CHIPS Act, and Heroic Education is ready to make it happen swiftly.  One state that is already embracing Heroic Education's vision is Ohio. Schools across the state are using Heroic Game Day, an industry-leading K-6 workforce development program, to introduce students to the world of microchip building before they reach middle school. This scalable program ensures that millions of students have access to quality tech education, setting them on a path to successful careers. But Heroic USA Workforce is not limited to the classroom. It recognizes the vital role parents play in a child's education journey. By engaging parents and offering them opportunities to upskill and pursue higher-paying technology jobs, Heroic Education empowers families to secure their future. Scott Dow, the Founder of Heroic Game Day, emphasizes the need for a new approach in today's interconnected world. "There is a new way of doing business, and the world is becoming a very small place," he says. "America has some very exciting opportunities, and it all starts with making heroic moves for, and investments in, the children and their parents in a way that delivers an abundant and right-skilled workforce now and in the future. This is what we do.” The landscape of the chip industry has transformed over the past four decades. Initially, the lure of cheap labor led to the industry's migration overseas. However, with the advent of robotics and automation, labor costs have become less significant than the quality and skills of workers. This shift in the industry presents an opportunity for America to regain its technological prowess. A substantial untapped labor pool exists within disadvantaged communities, with Title I students representing a significant portion of total enrollment in many states. The semiconductor industry does not require a college degree for a significant portion of its workforce, instead focusing on quick-start and ongoing upskilling programs on the job. America is making a resurgence in the technology sector, but fierce global competition, with China leading the way, demands a comprehensive strategy. To maintain leadership in the semiconductor industry, the United States must not only innovate technologically but also develop a skilled workforce capable of driving the industry forward. Heroic Education's approach aligns perfectly with this vision. By uniting the private and public sectors, they are creating a technical ecosystem that can propel the United States to the forefront of the semiconductor industry once more. It's a holistic approach that recognizes that technology and talent go hand in hand.  The next phase of the semiconductor industry's evolution will hinge on creating a workforce as adept as the technology itself. The success of American companies in designing, developing, engineering, and manufacturing computer chips will rely on the effectiveness of workforce development programs like Heroic USA Workforce.
Heroic Education comprises a team of around 100 experts in various fields, from game-based learning to social and economic success, health and wellness, 21st-century skills, and character development. With a track record of providing learning to over 10 million K-6 students worldwide, they have embarked on a mission to create the world's largest and most impactful global learning community for children and their families. In a world where screens dominate so much of our lives, Heroic Education seeks to harness technology's power for good. They aim to strike a balance between screen time and real-life experiences, enabling children to become better individuals while making the world a better place. The partnership between education and economic development is vital, and Heroic Education is leading the charge. By equipping students with the skills they need to succeed in a rapidly changing world, they are laying the foundation for happy, successful, and contributing members of the community. In the grand scheme of things, everyone wins—the students, their families, the schools, the businesses, and the communities they call home. Heroic Education's vision is a beacon of hope, illuminating the path to a brighter future where technology and education go hand in hand to shape a better tomorrow. To learn more about Heroic Game Day and the Heroic Workforce, visit https://heroicgameday.com
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 By: John Keiffer We all know that daunting stat: If you were to eat your way through every one of New York’s 23,000 restaurants, you'd need over 22 years. The Big Apple, buzzing with life, is bound to have a multitude of dining spots, but finding the crème de la crème in New York is a task for a lifetime - and an enormous appetite. In fact, the city boasts a remarkable 69 Michelin stars, split among four three-star, 12 two-star, and 53 one-star establishments. With so many of the planet’s most talented chefs within one concrete jungle, choosing where to dine can be as tricky as snagging a table. We're always on the lookout for new culinary stars, yet we often find ourselves revisiting the classics, too. We stay updated so you know precisely which eateries are must-visits right now. That leads us to the most common question our editors face: Where's the hot dining spot at the moment? Well, there's one place that both tourists and New Yorkers shouldn't skip. Our Food critic found lots to love at Gigino Trattoria, and so have our other team members.  If braving a two-hour queue in winter chills for a meal seems daunting, then Gigino Trattoria might just be your escape. In a Manhattan neighborhood famous for its culinary showdowns, Gigino Trattoria is the restaurant that pulls out all of the stops. It serves simple-sounding dishes that are a joy to eat. More than just a trattoria, this sit-down spot also offers a la carte bites at the bar. While the kitchen puts a creative spin on Italian classics, remember to save room for their exceptional desserts.  Chances are, you've heard of Gigino Trattoria. Filmmaker and proprietor Bob Giraldi shot his feature "Dinner Rush" starring Danny Aiello and Sandra Bernhard right on the premises. Released in 2001, the movie intertwines stories of fate and passion with gastronomic artistry, continuing to captivate audiences. Hailed by Roger Ebert as one of the "Top 100 Films in the Past 10 Years" and lauded by The New York Times' Elvis Mitchell as "A Menu of Plot and Intrigue Where Food Is Just a Show," it's now available for streaming on Apple TV. Bob Giraldi isn't just any film and commercial director. From helming Michael Jackson's "Beat It" to Lionel Richie's "Hello," and from the vibrant "Say Say Say" with Jackson and McCartney to Pat Benatar's "Love is a Battlefield," he's crafted a distinguished career. A pioneer among the original "Mad Men" of the 70s advertising revolution, Giraldi made his mark at the legendary Y&R Ad Agency. Departing from DellaFemina & Partners in 1970, he embarked on a remarkable journey directing successful TV commercials, securing every major accolade in the field and earning recognition as one of "101 Stars Behind 100 Years of Advertising.” Always eager for new ventures, Giraldi dived into the New York food scene, opening Jean Georges Vongerichten's eponymous NY Times 4-star restaurant, the 3-star 'Mercer Kitchen,' and the pioneering 'Jo Jo' & 'Vong' in NY, along with outposts in London and Hong Kong. His 'BREADTribeca' garnered two stars from The New York Times, and his 'Diablo Royale' was a hit taqueria among West Village's youth. Check out his latest short film, “Gigino Trattoria / 2024 Fashion Collection" here https://youtu.be/c_Pgc1hxMGs  Gigino Trattoria has remained a classic Italian favorite in Tribeca for over 30 years. In fact, this year is its anniversary, which is why we returned to check it out. Trust us, it did not disappoint. As the weather turns and we swap ceiling fans for sweaters and jackets, warm drinks, hearty pasta, and filling soups feel pretty idyllic. With a new winter menu for 2024, Gigino Trattoria’s serves a variety of homemade specials that stop time. These include Casoncelli, unique in shape and generously stuffed with speck it's enveloped in a velvety butter and soft cheese sauce. Tortellini in Brodo offers a delightful twist, featuring artisanal raviolini immersed in a flavorful chicken consommé. For a heartier option, Chef Luigi's Carciofi Ripieni presents artichokes filled with a savory blend of sausage, potatoes, and peas. The menu also includes Polenta con Salsiccia e Funghi, where soft polenta meets sautéed mushrooms and sausage in a light tomato sauce. Adding to the selection, Cavotelli Zucca e Pancetta pairs cavatelli with butternut squash, pancetta, and parsley for a balanced mix of flavors. Lastly, Penne con Zucca combines penne pasta with pumpkin, garlic, olive oil, and spinach, creating a dish that's both nourishing and indulgent.  Get ready for instant fuzzy feels where you can whisper, woo, and be waited on. For reservations, visit https://www.gigino-trattoria.com   WORKHOUSE Honored with ’Top 100 Public Relations (PR) Firm” 2023 Award
Independent Creative Agency is named Top Media Firm; Recognized by DesignRush as PR Powerhouse Workhouse, with offices in New Jersey and New York City, was named a “Top 100 Public Relations Firm” across leading communication sectors while demonstrating a history of promotional excellence. The recognition follows a host of high honors bestowed in 2023, including the MarCom Career Achievement Award, Netty Lifetime Achievement Award, and the Best in Biz “Marketing Executive of the Year” for Workhouse, Founder & CEO Adam Nelson “As Workhouse celebrates its 25th Anniversary, we are not only roused by the recognition but moved by the moment. Eternally grateful to a history of clients who believed steadfast could make stardust.” — Adam Nelson, Founder & CEO, Workhouse Established in 1999, the firm is home to creative communicators specializing in consumer marketing, corporate and public affairs, digital engagement, luxury, celebrity, travel, hospitality, retail, real estate, sports, and entertainment marketing. Clients have included Lou Reed, The Rolling Stones, Francis Ford Coppola, Charlie Chaplin Estate, Anthony Quinn Estate, International Emmy Awards, Matthew Modine, David LaChapelle, Interview Magazine, Jazz at Lincoln Center, Galleries Lafayette, Ford Motor Company, Porsche, Virgin, Assouline Editions, Rizzoli International Publications, Coty, and Versace, offering award-winning campaigns across a broad spectrum of luxury, fashion and lifestyle brands. Visit workhousepr.com  As we enter our 25th year of service, Workhouse celebrates 2023; a year that included extraordinary experiential endeavors, scholastic supernovas, hospitality heartbeats, artistic enlightenments, cinematic charms, yogasmic yields, sustainable social equity, culinary classics, and quite surprisingly - auspicious awards including the Netty Lifetime Achievement, MarCom Career Achievement, and the Best in Biz “Marketing Executive of the Year” bestowed upon Founder & CEO Adam Nelson.
This photograph taken at the Roxy Cinema’s retrospective celebrating our cherished client & friend @matthewmodine captures all of the magic that work you love brings to bear. Uplifting those who have turned the world, the joy and jubilation; the fun and the folly that jettisons from creative conception, is a gift of grand proportions. In this time of conflict, where love is in short supply, nothing beats making moments and memories come alive. It’s the best part of this kind of business. Thanks eternally to our staff, clients, editors, partners, & friends who continue to believe in the house that work built. For a quarter of a century we have strived to live by Winston Churchill’s immortal words: “We make a living by what we get, but we make a life by what we give." Here’s to giving gloriously in Twenty Four. 📸 (in height order) Matthew Modine, Isaac Mizrahi, Lynda Carter, Adam Nelson #workhousepr #marketing #branding #publicrelations #pr #publicity #promotion #specialevents #communications |
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