VENTURE CAPITAL POST: TheHomeMag Receives USPS Excellence in Innovation & Creativity Award

In an age where digital marketing dominates, TheHomeMag’s success in traditional mail-based advertising stands out, and this achievement was recently recognized on a national stage in Washington, D.C. The United States Postal Service awarded TheHomeMag the 2024 Excellence in Innovation and Creativity Award—one of only eight companies chosen from 30,000 entries, including industry giants like Citi. This award honors businesses that have demonstrated originality in the marketing space, particularly in their collaboration with USPS.
​
For TheHomeMag, a company that has been a leader in home improvement advertising since its founding in 2002, the award is a testament to the enduring relevance of direct mail. “It’s an incredible honor to be recognized for continuing to innovate in one of the oldest forms of marketing that has a tremendous impact,” said Tom Bohn, President and COO of TheHomeMag, who accepted the award at USPS headquarters in Washington, D.C.

TheHomeMag began as a print-focused company, producing high-quality direct-mail publications that connect homeowners with trusted home improvement professionals. As digital marketing grew, many businesses in print advertising struggled to remain relevant. TheHomeMag chose a different approach, using innovation to bridge the gap between traditional and digital marketing.

​Blending Tradition with InnovationTheHomeMag began as a print-focused company, producing high-quality direct-mail publications that connect homeowners with trusted home improvement professionals. As digital marketing grew, many businesses in print advertising struggled to remain relevant. TheHomeMag chose a different approach, using innovation to bridge the gap between traditional and digital marketing.
​
The company has built upon its direct mail foundation by launching Marketplace by TheHomeMag, a digital platform that helps homeowners find and connect with certified home improvement professionals. This hybrid strategy has allowed TheHomeMag to maintain the effectiveness of its print offerings while embracing the future of A.I. and digital interaction.
Receiving the USPS award underscores the effectiveness of this approach. By utilizing direct mail as part of a broader marketing ecosystem, TheHomeMag demonstrates that traditional methods can still thrive when integrated with modern technology. The USPS award celebrates companies that make significant contributions to growing the value of mail, and TheHomeMag exemplifies how blending old and new can deliver strong results.

A Dedicated Team Behind the SuccessTheHomeMag's recognition is a testament to its dedicated team and dynamic company culture. Recently named to Inc. magazine's 2024 Best Workplaces list, TheHomeMag excels in creating an environment where innovation thrives—not just through technology but by fostering a team driven to push boundaries and embrace new ideas. This dual recognition by USPS and Inc. underscores TheHomeMag's holistic approach, combining technological innovation, quality, and a strong workplace culture to stay ahead. 
With the USPS undergoing its own transformation through the Delivering for America plan, TheHomeMag serves as an example of how companies can leverage proven marketing methods like direct mail along with cutting-edge A.I. tools, a reminder that smart marketing isn't a choice between tradition and progress—it's about blending both to build lasting success.