ASBURY PARK BOARDWALK | Madison Marquette appointed WORKHOUSE, CEO Adam Nelson as the waterfront's first Director of Communications for the Asbury Park Boardwalk from 2016-2018. In this position, Nelson served as Asbury Park Boardwalk’s brand ambassador providing strategic planning and management across national marketing mediums and platforms. Aspects included the promotion of specialty events, experiential marketing, consumer outreach, public relations, and social media messaging. He also supported Madison Marquette’s leasing efforts through the development of cutting edge collateral to communicate the unique qualities of the Asbury Park Boardwalk. He led Waterfront communications on behalf of Madison Marquette including next phase of development of Asbury Park’s historic Fifth Avenue Pavilion and Band shell beyond creative cultivation of personal still photography, concert & celebrity video coverage, social media campaigns, print advertising, feature and short films. He was instrumental in the formation of Roller Hall, a roller skating experience inside historic Convention Hall, the outdoor Asbury Athletic Club located on the Sunset Avenue Green Space, Upper Deck Shuffleboard Club, conceiving and producing the feature film "Local Legends" which aired during the Asbury Music & Film Festival in advance of Little Steven Van Zandt's sold-out performance.
During his tenure Asbury Park was the recipient of an avalanche of media including being named “Coolest Small Town in America” by Budget Travel Magazine and “Best Boardwalk in America” by Bella Magazine. it was been referred to as “Brooklyn on the Beach” by the New York Times, one of the “Best Places to Travel Worldwide” by Travel + Leisure, “16 Places Everyone Will be Talking About” by Yahoo, “A Travel Guide to Asbury Park, the Brooklyn of the Jersey Shore” by Vogue, “Best Weekend Getaway” by TimeOut, “A Break from New York” by Conde Nast Traveller, “Asbury Park is Coming Back, With Better Food Than Ever” by Saveur to name a few. Over this term, Boardwalk beach badge sales and parking revenue rose dramatically and property valued increased by 23%.
In 2018, the 25th Annual Asbury Music Awards presented it's "Top Music Website/Facebook in Support of Live Original Music" trophy to APBoardwalk in celebration of his efforts.
Madison Marquette has long been leading the redevelopment of Asbury Park, one of the most beautiful waterfronts on the Eastern seaboard, with a remarkable 400,000+ square foot re-imagination of the historic boardwalk that has helped restore the broad appeal of this storied beachfront community. Responsible for the current revitalization of the Asbury Park Boardwalk, this nationally recognized developer has seven successful and unique full-scale restaurants and lounges, numerous specialty food concepts, and innovative boutiques that fill over 70,000 square feet of retail space. Madison has partnered with Live Nation to bring top tier talent to five nationally recognized entertainment waterfront venues, each owned and operated by Madison Marquette, including Convention Hall, Paramount Theatre, Wonder Bar, and the world famous Stone Pony. A truly thriving musical community, this “city-by-the-sea” enjoys unparalleled architecture and a rich history as one of the most famous resort destinations of the 20th century. In addition to Asbury Park, Madison Marquette is also establishing a dynamic new 385-acre mixed-use destination in Harrison Township, NJ (Richwood) and a 270,000 square foot town center near Princeton University in Montgomery Township (Montgomery Promenade).
Prior to joining Madison Marquette, Nelson served as Executive Director & Partner of Asbury Park’s House of Independents where he was responsible for marketing, branding, public relations, and entertainment booking.
During his tenure Asbury Park was the recipient of an avalanche of media including being named “Coolest Small Town in America” by Budget Travel Magazine and “Best Boardwalk in America” by Bella Magazine. it was been referred to as “Brooklyn on the Beach” by the New York Times, one of the “Best Places to Travel Worldwide” by Travel + Leisure, “16 Places Everyone Will be Talking About” by Yahoo, “A Travel Guide to Asbury Park, the Brooklyn of the Jersey Shore” by Vogue, “Best Weekend Getaway” by TimeOut, “A Break from New York” by Conde Nast Traveller, “Asbury Park is Coming Back, With Better Food Than Ever” by Saveur to name a few. Over this term, Boardwalk beach badge sales and parking revenue rose dramatically and property valued increased by 23%.
In 2018, the 25th Annual Asbury Music Awards presented it's "Top Music Website/Facebook in Support of Live Original Music" trophy to APBoardwalk in celebration of his efforts.
Madison Marquette has long been leading the redevelopment of Asbury Park, one of the most beautiful waterfronts on the Eastern seaboard, with a remarkable 400,000+ square foot re-imagination of the historic boardwalk that has helped restore the broad appeal of this storied beachfront community. Responsible for the current revitalization of the Asbury Park Boardwalk, this nationally recognized developer has seven successful and unique full-scale restaurants and lounges, numerous specialty food concepts, and innovative boutiques that fill over 70,000 square feet of retail space. Madison has partnered with Live Nation to bring top tier talent to five nationally recognized entertainment waterfront venues, each owned and operated by Madison Marquette, including Convention Hall, Paramount Theatre, Wonder Bar, and the world famous Stone Pony. A truly thriving musical community, this “city-by-the-sea” enjoys unparalleled architecture and a rich history as one of the most famous resort destinations of the 20th century. In addition to Asbury Park, Madison Marquette is also establishing a dynamic new 385-acre mixed-use destination in Harrison Township, NJ (Richwood) and a 270,000 square foot town center near Princeton University in Montgomery Township (Montgomery Promenade).
Prior to joining Madison Marquette, Nelson served as Executive Director & Partner of Asbury Park’s House of Independents where he was responsible for marketing, branding, public relations, and entertainment booking.
"As the Mayor for the City of Asbury Park, I am writing this reference letter on behalf of Adam Nelson. I have had the pleasure of knowing Mr. Nelson since 2015 when I appointed him to serve on the Business Advisory Council. Mr. Nelson has demonstrated his commitment to Asbury Park with his work with House of Independents and the Boardwalk. Through his dedication and commitment, he was able to turn the Boardwalk into the success it is today. His focus on finding the best solutions has helped make the Asbury Park Boardwalk the attraction place of New Jersey. The hundreds and thousands of people that visit our city annually are due to individuals like Mr. Nelson who has given his time unselfishly. A list of his achievements follows: Served as the first-ever appointed Director of Communications for the Asbury Park Boardwalk, achieved substantial international earned media coverage for both the City of Asbury Park and the waterfront including procurement of the “Coolest Small Town in America” award, initiated and oversaw free Wi-Fi along the Boardwalk, initiated and oversaw free Surf and Boardwalk cameras, increased Asbury Park Boardwalk social media presence, subscribers and followers by 150%, conceived and created the Upperdeck Shuffleboard Club, conceived and created the Asbury Athletic Club, conceived and created Roller Hall, roller skating within historic Convention Hall, conceived and created Gift, a Wooden Walls gift shop, oversaw a successful rebranding of the Asbury Park Boardwalk, his personal photography and videography including celebrity interviews, concerts and creative captures were instrumental to Madison Marquette’s waterfront marketing and often utilized by mainstream media, appointed by myself to serve on the Business Advisory Council, serves as Vice Chair of APTV. As you can see, Mr. Nelson’s work ethic and performance speaks volumes here in Asbury Park. If you should need additional information please feel free to contact me"- John Moor, Mayor, City of Asbury Park
