USA - Workhouse Publicity announced that it has been selected by Hi Ball, creators of tonic water, club soda and naturally flavored soda waters with energy as the Agency of Record for U.S. marketing and domestic publicity. Workhouse Publicity will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency. The assignment is effective immediately.To schedule a Hi Ball tasting or an interview with Hi Ball, President & Founder Todd Berardi, interested media please contact Workhouse Publicity, publicist Alexis Bodkin directly by telephone 212. 645. 8006 or via email nelson@workhousepr.com

High.ball (n)

1. A cocktail served in a tall glass consisting of liquor, such as whiskey, mixed with water or a carbonated beverage.
2. a. A railroad signal indicating full speed ahead
b. A high-speed train

Created by San Francisco entrepreneur Todd Berardi, Hi Ball offers clean and clear beverages that deliver increased physical energy and mental alertness through revolutionary formulas containing active ingredients - Taurine, Guarana, Ginseng, B-Vitamins and Caffeine. Truly trailblazing within the energy drink category, Hi Ball is the only energy drink of its kind to have less than 10 calories, zero carbohydrates or sugar, yet still remarkably offers a clean and delicious taste. The healthiest and most refreshing energy beverage available, Hi Ball offers Tonic Water, Club Soda as well as naturally flavored soda waters including: Lemon-Lime Soda, Wild-Berry Soda and Orange Soda. Each 10oz glass bottle is emblazed with an iconic “retro”-like design, resembling classic soda from days bygone. An innovative and attractive suite of beverages, Hi Ball combines the versatility of a conventional mixer for use during the night as well as healthy alternative for a boost of energy throughout the day. Hi Ball products are clear, carbonated concoctions free of artificial colors and flavors and do not leave a sugary, medicinal after-taste like leading energy drinks in the market. Hi ball offerings possess fresh ingredients such as Taurine: an amino acid that helps detoxify the system and aids the function of the brain. Guarana: a nut-like seed from South America that increases performance both physically and mentally. Ginseng: an herb widely used in the US as a dietary supplement to increase energy and vitality. Caffeine: Provides a boost of energy and heightened alertness. B-vitamins: B3, B5, B6, B12 help maintain normal body function and increases stamina resulting in increased energy and alertness. Unique in its packaging, appearance, taste and quality, Hi Ball beverages can be consumed as stand alone energy drinks or as a mixer with premium spirits. All five of the Hi Ball beverages are packaged in 10-ounce glass bottles with a re-closeable cap and are available for purchase as single serving bottles as well as four packs. Hi Ball beverages can be found at select markets, liquor stores, restaurants, bars, and nightclubs. Through extensive product research, Hi Ball has found that consumers are tired of the medicinal, or the bubble gum taste currently found in todays energy drinks currently, but still enjoy the added benefits of increased energy. After numerous taste and formula revisions – Hi Ball Energy Tonic Water and Club Soda entered the beverage market in August, 2004. Hi Ball naturally flavored lemon-lime, wild-berry and orange sodas with energy are being launched in November, 2005. Hi Ball is distributed in California by Southern Wine & Spirits of America, the nation’s largest beverage distributor. HI Ball is distributed by Phoenix / Beehive in New York. Following the brands initial roll-out in California and New York, the product will be available in the coming year in Arizona, Colorado, Florida, Hawaii, Nevada, New Mexico, Boston and the Pacific Northwest. Hiball Inc. was founded by Todd Berardi in 2003. The Hi Ball logo and package designs were developed by Alyssa Warnock Design Studio. For more information visit www.hiballer.com

“We are very excited to introduce Hi Ball Energy drinks to the New York market because it’s the first energy drink of its kind to launch in the highly saturated beverage category. We believe Hi Ball is completely unique- from the glass bottle packaging and brand identity to the clear, natural flavoring, proprietary formulas and refreshing taste. We are thrilled to have partnered with Workhouse Publicity because they immediately realized the potential in the Hi Ball package, both inside and out. We have full faith that Workhouse is the right firm to communicate our brand message on a larger scale as they are particularly adept at building brands from the ground up. As a new brand, Hi Ball has been fortunate to have created a product that sells itself because of its look, taste and the feeling of energy it gives you. We believe that after our consumers taste and see the difference they too will understand the unique value of what we put into every bottle.” says Todd Berardi, Founder and President of Hi Ball Inc.

NUTRITION FACTS
HI BALL TONIC WATER
Each 10oz bottle contains serving, 120 calories, zero fat, 15mg sodium, 31g total carb, 1g protein, 29g sugar, 29g sugar, 120% Niacin, 120% Vitamin B6, 120% Vitamin B12, 120% Pantothenic Acid.

HI BALL CLUB SODA
Each 10oz bottle contains 1 serving, 5 calories, zero fat, 20mg sodium, 0g total carb, 0g sugar, 1g protein, 0g of sugar, 120% Niacin, 120% Vitamin B6, 120% Vitamin B12, 120% Pantothenic Acid.

HI BALL LEMON-LIME SODA
Each 10oz bottle contains 1 serving, 10 calories, zero fat, 0mg sodium, 0g total carb, 0g sugar, 1g protein, 0g of sugar, 120% Niacin, 120% Vitamin B6, 120% Vitamin B12, 120% Pantothenic Acid.

HI BALL WILD-BERRY SODA
Each 10oz bottle contains 1 serving, 10 calories, zero fat, 0mg sodium, 0g total carb, 0g sugar, 1g protein, 0g of sugar, 120% Niacin, 120% Vitamin B6, 120% Vitamin B12, 120% Pantothenic Acid.

ORANGE SODA
Each 10oz bottle contains 1 serving, 10 calories, zero fat, 0mg sodium, 0g total carb, 0g sugar, 1g protein, 0g of sugar, 120% Niacin, 120% Vitamin B6, 120% Vitamin B12, 120% Pantothenic Acid.

HI BALLERS: Brand Ambassadors
JONNY MOSELEY - 1998 OLYMPIC GOLD MEDALIST
Birth date: 08/27/75 Hometown: Tiburon, CA
Rated as one of the top 5 skiers in the world by skiing magazine, 1998 Olympic moguls gold medalist, 1998 World Cup moguls champion, Two-time World Cup overall champion (1995, '96).

SHELLY ROBERTSON - US FREESTYLE SKI TEAM
Birth date: 4/8/79 Hometown: Reno, NV
2004 National moguls champion. Skiing at 3, she joined Squaw Valley's freestyle program at 15. She was a midseason addition to the US Ski Team in 1999, 2000 and 2001 after skiing well in selected events. She is an Olympic hopeful for Winter Olympics in Torino, IT 2006.

WORKHOUSE PUBLICITY
Instituted in 1996, Workhouse Publicity has produced over one hundred domestic and international publicity campaigns. The new definition of a full-service promotional firm, Workhouse specializes in the coordination of corporate and celebrity publicity, total design, luxury marketing and special events. Worldwide client campaigns have included promotional initiatives for Sean "P. Diddy" Combs, Tim Burton, Debbie Harry, David LaChapelle and Lennox Lewis. Corporate retainer clients include Assouline, Borrelli, Bennihana, ContentFilm, Carl F. Bucherer, Chocolate Bar, IFC Films, Metropolitan Pavilion, Rubin Museum of Art, WGA East to name a few. Recent accomplishments include launch events at Versace, Harry Winston, Van Cleef & Arpels, Gracie Mansion, Harlem’s legendary Apollo Theater, Carnegie Hall. Client campaigns include Ultimate Style: The Best of The Best Dressed List at Gotham Hall, Dolce & Gabanna’s Hollywood at Bergdorf Goodman with Jennifer Lopez, Gucci’s so8o’s boutique launch, Francis Ford Coppola’s Festa Macaroni, Interview Magazine’s 30th Anniversary, Virgin Megastore's Grand Opening and Galleries Lafayette’s 20th Anniversary in France as well as bi-coastal productions of the 24 Hour Plays to benefit the NY State WTC Relief Fund with Philip Seymour Hoffman, Rosie Perez, Benjamin Bratt, Julianne Moore and more. Workhouse Publicity is a one-stop agency accommodating all aspects of publicity, design and promotion for the creation of marketing, advertising and special events.