USA- Down with the heart-shaped box! Break hearts this Valentine’s Day with Alison Nelson’s Chocolate Bar which continues to dish out head-turning, mouth-watering chocolates with grown-up flair. Meet the revamped reincarnations of yesterday’s humdrum confections that spice up the love holiday. A recipe revolution of contemporary cocoa, this Valentine’s Day the shop features atomic creations with sultry, stylish sets such as TheBooty Box, theBreak-up Boxand theLove Box. Each offers the perfect way to heat up your night or cool things down when it gets too steamy. Looking for something with a bit more bite? Slide into the Love Box, whose divine truffles will have you screaming, “This is where the magic happens!”. Smooth operators and sharp-shooters know: the gifts they give this Valentine’s Day better be as hot as they are. A sure-fire, red-hot recipe for romance, each is offered as part of Chocolate Bar’s Valentine Gift Sets showcased in the boutiques award-winning packaging. Consumers can order product for delivery anywhere in the U.S by calling 1.800.481.2462 or by visiting www.chocolatebarnyc.com. Press contact Workhouse Publicity, Lauren Gould via lauren@workhousepr.com or telephone 212. 645. 8006.

2007 Valentine Gift Sets
Each Valentine Gift Set is showcased in the boutique’s award-winning packaging: a stylish chocolate brown Chocolate Bar custom gift box (completely reusable) tied with their signature orange, brown or holiday maroon ribbon.

Booty Box
Give booty. Get booty. Make Valentine’s Day that much sweeter with the oh-so-flattering Booty Box. Wear your heart on your sleeve with removable, pastel-colored buttons that include the phrases “give booty. get booty.” “you’re fine.” and “hot stuff.” The box is packed with equally tempting treats that include 1 six-piece Valentine’s truffle box, 1 box of sweet hearts, 1 rolito boy artist bar, 8 stencil bars, 1 champagne foil wrapped truffle and 1 dark chocolate foil wrapped truffle as well as 1 “madlibs”-style insert, so the recipient knows that you’re a smooth operator who means business. $26.00. Now that’s hot. To order call 800.481.2462 or email info@chocolatebarnyc.com

Break-up Box
It’s not me, it’s you. For those whose stomach’s churn at the thought of another cheesy valentine, grab hold of the Break-Up Box. Tell ‘em how you really feel with buttons that include finishing statements like “it’s not me, it’s you.” “it’s over.” and “goodbye.”  This side-splitting new addition to the Chocolate Bar Valentines repertoire includes an attention-grabbing 24 piece truffle box with Chocolate Bar’s seasonal truffle flavors and tattoo truffles, as well as 1 “madlibs”-style insert, so the recipient can piece together exactly what went wrong. The gift of freedom. $30. Now available, to place an order call 800.481.2462 or email info@chocolatebarnyc.com

Love Box
As great to admire as they are to taste, the Love Box is a racy 6, 12, 24 or 48-piece set of Chocolate Bar’s delectable truffles. Stamped with decorative, Valentine’s themed patterns such as blazing sacred hearts and rockin’ tattoo prints, the Love Box’ includes truffles enrobed in dark chocolate and filled with flavors such as Raspberry Wasabi: Raspberry pate de fruit over a milk chocolate ganache with wasabi powder, Granola & Yogurt: crunchy granola layered under a white chocolate and yogurt ganache, Passion Heart: molded white chocolate heart filled with a fresh passion fruit and milk chocolate ganache center, Mudslide: a rich cream-flavored white and dark chocolate ganache with Bailey’s Irish Cream and vodka, Peaches & Cream: a peach pate de fruit layer over a vanilla ganache made with fresh vanilla beans, Cherry Pie: cherry pate de fruit over a white chocolate graham cracker ganache, Banana Mango: a banana ganache under a mango pate de fruit, Palet Or: a 72% bittersweet ganache enrobed in dark chocolate, Rose Hip Tea: dark chocolate ganache infused with rose hip tea, Milk Chocolate Pistachio: pure milk chocolate ganache over a layer of homemade pistachio praline, 40%: pure milk chocolate ganache, enrobed in milk chocolate and Chocolate Malt: Dark chocolate ganache made with malt powder. These irresistible sets are priced as follows: 6pc: $8.25, 12 pc: $16.50, 24 pc: $30.00, 48 pc: $60.00 Now available, to place an order call 800.481.2462 or email info@chocolatebarnyc.com

Hot Chocolate For Two
Think “Lady & the Tramp” goes hot chocolate. 2 servings of our classic hot chocolate mix packaged inside our Jonathan Adler designed chocolate bowl. Each are encased in our gloss white gift box wand tied with a bow. $45.00 call 800.481.2462 Now available, to place an order call or email info@chocolatebarnyc.com

Chocolate Bowl Gift Set
Drink your chocolate from this hefty but chic hand-thrown bowl created for Chocolate Bar by potter Jonathan Adler. Set features 1 bowl, 1 box Classic Hot Chocolate and 2 Signature Chocolate Bars (milk & bittersweet.) Each bowl stamped with the Jonathan Adler and Chocolate Bar label. $80.00 *Now available, to place an order call 800.481.2462 or email info@chocolatebarnyc.com

Chocolate Bar New York
Alison Nelson’s Chocolate Bar is a candy store for grown-ups offering cosmopolitan luxury through old-fashioned collections and unique inspirations. Incorporating style, comfort and classic New York treats, Chocolate Bar features retro-reconfigured sweets along with a signature line of nostalgia-influenced chocolate bars. Since it’s inception in 2002, Chocolate Bar has received numerous awards including “Best Chocolate Store” from Timeout New York, 2 Citysearch “Best of Shopping” Awards, the Gourmand World Cookbook Award and more. The boutique's dazzling menu includes authentic New York Egg Creams, rich coffee, fine teas, nine kinds of iced and hot chocolates and pastries. Decadent confections are available for everything from Corporate gifts to personalized wedding and party favors. Online orders are available through Chocolate Bar's dynamic web site which allows visitors to order a host of scrumptious items including truffles, chocolate bars, hot chocolate, tea and more. Chocolate Bar New York is located at 48 Eighth Avenue between Horatio & Jane Streets. Consumers can order product for delivery anywhere in the U.S by calling 1.800.481.2462. For more information visit www.chocolatebarnyc.com

Alison Nelson’s Chocolate Bar announced recently that the company has reached a partnership deal with Dubai-based NewCo, a newly established subsidiary of United Restaurant Development (URD), to expand the brand to Duabi (UAE) and the Middle East. The deal could bring as many as 30 Alison Nelson Chocolate Bar’s to the region whose territories include the Kingdom of Bahrain, Cyprus, Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, Oman, Qatar and the United Arab Emirates. The boutiques are expected to begin rolling out over 2007 as part of an aggressive expansion plan to bring Alison Nelson’s Chocolate Bar’s into new settings and markets. In 2006, the company opened its second location Chocolate Bar LBI in Long Beach Island located in Beach Haven, NJ which includes a retail component, a bar counter and a new line of baked goods. In 2007, Chocolate Bar at Henri Bendel will be unveiled with its own line of chocolate confections, baked goods, savory sandwiches, soups and salads, imported wine, beer and champagne while Chocolate Bar Toronto, a hybrid chocolate boutique/ spirits bar, is planning to open in partnership with nightclub legend Peter Gatien. Chocolate Bar products can be found around the globe in such illustrious destinations as Soho House, Henri Bendel, IFC Waverly, The Chambers Hotel, Charlie Trotters, Landmark Theaters, the Andy Warhol Museum, Mission Bay Foods, Sunshine Cinemas, Le Grand Marche, Haute Chocolate and Zanzabelle to name a few.

In the heart of New York's West Village sits a small storefront that has started a mini-revolution among chocolate lovers. Chocolate Bar, a cozy but cosmopolitan sweet ship has broken chocolate out of its stuffy Valentine mold and inspired the notion that this cherished treat can be fun, unfussy and possess more than a dash of decadence. Fully devoted to reviving the nostalgia-influenced confections that once graced the tables of the World's Fair, Automats, Boardwalks and dime-store candy shops, carnivals and diners of yesteryear, Chocolate Bar continues to churn out retro-reconfigured favorites using only the freshest ingredients and highest quality. This holiday season , the future is now and chocolate is the life of the party! Not a substance to be treated with reserve, it's a slightly sweet-bitter-caffeinated, completely legal party enhancer. It's serious brew. All aspects of youth culture, from punk rock to mod fashion, luxury and graphic design are prevalent in this season's provocative collection. At Chocolate Bar, the world of cosmopolitan cocoa is filled with swinging sugar soiree's and perfect chocolate martini's. Winner of 2 Citysearch 2005 Awards including “Best West Village Shopping” and “Best Gourmet Store”, the 2004 TimeOut New York Eat Out Award for "Best Chocolate Store" and declared the "Sweetest of the Sweet" by the NY Daily News as the winner in a blind taste test where ten holiday samplers were critiqued for presentation and taste by four top pastry chefs who rated the competition. Sure to start a fire you can’t put out, Chocolate Bar Valentine sets are available for pre-order starting 2 February, 2007. To inquire about Wholesale, Mini Bar, Wedding Favors and Corporate Gifts please contact hanson@chocolatebarnyc.com. Chocolate Bar is located at 48 Eighth Avenue between Horatio and Jane Streets. Consumers can order product for delivery anywhere in the U.S by calling 1.800.481.2462 or by visiting www.chocolatebarnyc.com

Chocolate Bar DTW
Chocolate Bar DTW is located at the legendary Dance Theater Workshop (DTW) at 219 West 19th Street between 7th and 8th Avenues. Now entering its fourth decade as one of the most influential performing arts centers in the United States, DTW has supported three generations of this country's most talented artists. A multi-faceted organization devoted to developing dance programs and resources, nearly 1,000 artists have found an artistic home at Dance Theater Workshop whose programs have evolved into effective networks that enhance the lives of artists and the communities they serve. Chocolate Bar DTW offesr an expansive line of baked goods such as Chocolate Chip Banana Nut Bread, Spicy & Classic Brownies, Oatmeal White Chocolate Cherry Cookies, desserts including Peanut Butter and Coconut Patties, Chocolate covered Pretzels & Oreos, Classic Truffles and a fine selection of wine and beer. Curb your cravings through even the most complicated shimmies, struts and spins as dance enthusiasts can now enjoy the sweet treats of Chocolate Bar DTW. Be it before a show, during intermission or merely on a stroll through the neighborhood, avoid a misstep and head to DTW where Chocolate Bar always ensures to keep you in motion. Chocolate Bar DTW café operating hours are Monday - Sunday from 8:30AM – 9:30PM and you do not need a ticket to come in and partake of the venues free Wi-Fi.

Chocolate Bar Long Beach Island
Pack your bikini’s! Alison Nelson’s Chocolate Bar, New York’s candy store for grown-ups hits the beach and unveils Chocolate Bar LBI located at 218 Centre Street in Beach Haven, New Jersey. Operating hours from 10am- 10pm Monday- Sunday. Delivering the Shore’s most delectable treats with grown-up flair, beachcombers will finally be able to enjoy a classic drink menu of iced milk shakes, fresh baked goods including muffins, croissants, spicy brownies, cookies and scones and dig into truffles, signature bars, retro and artist bars, toffee and more. Avoid a chocolate wipeout and head to the Atlantic Ocean where the surf’s up and you can always find Betties hanging 10. Directions: Exit 63 from the Garden State Parkway. Take 72 East to the end and make right on Long Beach Boulevard. Follow for 7 miles. Make left on Centre Street (Kapler's Pharmacy on the corner). Chocolate Bar is located a 1/2 blocks down on the right.

Chocolate Bar Awards
Winner Shecky’s 2006 New York City Best Chocolate Fix: Chocolate Bar
Winner of 2 Citysearch 2005 Shopping Awards: “Best Gourmet Store” & “Best West Village Shop”
Winner Citysearch Best Hot Chocolate: Chocolate Bar
Winner 2006 Crain’s “40 Under 40”: Alison Nelson, Founder & Owner
Timeout New York 2004 Eat Out Award Winner: “Best Chocolate Store”  
Winner 2005 Gourmet News “20 Under 40”: Alison Nelson, Founder & Owner
Winner 2005 Gourmand World Cookbook Award Chocolate Bar: Recipes and Entertaining Ideas For Living The Sweet Life
Winner 2003 New York Daily News Best Holiday Sampler: Chocolate Bar
Finalist: 2003 London Design Awards: Chocolate Bar Packaging