USA- Peep this, Easter Bunny! Forget the traditional egg hunt and hop over to Alison Nelson’s Chocolate Bar to crack open its latest line of mouthwatering Easter confections. Have Chocolate Bar put your selected Easter treats into a basket with greenery and wrap it all up with a bow-- just like the Easter Bunny! This year's Easter collections are wrapped festively in a wicker basket or individually packaged with the store’s signature orange ribbon. Chocolate Bar’s candied creations bring home the tradition of Easter with unique indulgences such as molded chocolate jelly bean bunnies ($6.50 each), homemade chocolate peeps ($3.00 each), chocolate jordan almond eggs ($8.50 each), chocolate sleepy bunny figurines ($5.00 each) or oversized marshmallow & caramel filled eggs stored in a shaker box ($20). The boutique also carries a contemporary Easter Basket which is stuffed with one chocolate sleepy Easter bunny, one salty pretzel artist bar, two chocolate dipped peeps, and two Easter eggs filled with foil-wrapped truffles and assorted sweet treats—all wrapped up in one easy-to-carry, reusable wicker basket ($15.00). Chosen by the NY Daily News as the winner in a blind taste test and declared the "sweetest of the sweet", ten holiday samplers were critiqued for presentation and taste by four top pastry chefs who rated the competition. Chocolate Bar tea selections include Chocolate Peppermint Patty a mix of mellow vanilla, rich chocolate, soothing mint, West Village Blend, Chocolate Bar's signature blend of chocolate, vanilla, mint, ginger and cinnamon, Cool Aid a full-bodied blend of blood orange and pear, Night Cap a Chamomile tea with a lavender twist, Chocolate Bar Chai is a rich blend of cinnamon, cloves, cardamom, and organic black tea and Chocolate Bar Tea made from a dazzling array of chocolate, vanilla, rooibos and black tea. Satisfy your sweet tooth this Easter at Chocolate Bar located at 48 Eighth Avenue between Horatio and Jane Streets. Consumers can order product for delivery anywhere in the U.S by calling 1.800.481.2462 or by visiting www.chocolatebarnyc.com. Press please contact Workhouse Publicity, Publicist Lauren Gould directly via phone 212.645.8006 or email lauren@workhousepr.com

CHOCOLATE  BAR’S 2007 GIFT SETS
Each Easter Gift Set is showcased in the boutique’s award-winning packaging: a stylish chocolate brown Chocolate Bar custom gift box (completely reusable) tied with their signature orange or brown ribbon

Graffiti Bars
Great chocolate, pure street. Alison Nelson’s Chocolate Bar turns back the clock, goes back in the day and throws down a stylin’ new line of choc-o-graphic Graffiti Bars. Ten legendary New York City graffiti artists including Blade, Crash, Crachee, Crime 79, Dondi, Dr. Revolt, Iz the Wiz, Lady Pink, Spar One and Stay High 149 have created one-of a kind works transforming wrappers for an array of new candy bar of which a portion of the proceeds will benefit the All Stars Project. Produced and manufactured by Alison Nelson’s Chocolate Bar, each Graffiti Bar is filled with classic treats enrobed in the finest gourmet chocolate. New bar flavors include Milk Almond, Milk Cafetto, Caramel, Cookies-n-Cream, Smores, Dark Strawberry, Dark Toffee Crunch, Banana Milk, Dark Rum and Dark Chocolate. Individual bars can be purchased for $4.00 each or a Limited Edition “gallery box” includes the full 10 bars. Price $40.

Stencil Bars
The fun collection of 8 mini tablets with imprint labels by Brooklyn-based artist Stencil1. Flavors include bittersweet, caramel, milk, toffee, almond, mint, raspberry dark & raspberry milk. Collection is packaged with an authentic graffiti stencil for customizing your wallets, walls, t-shirts, whatever! Presented in a gift envelope and tied with a bow. $11.00

Artist Bars
Chocolate Bar has created a new line of choc-o-graphicArtist Bars.Ten designers including Gary Baseman, Nathan Jurevicious, David Horvath, Sun-Min Kim, Rolito, Toy2R, Friends With You, Tim Biskup, Dalek and J.D. Boujnah have created labels for an array of new products of which a portion of the proceeds will go to children’s arts education. Each Artist Bar weighs an impressive 2.25 ounces and is filled with classic treats enrobed in the finest gourmet chocolate. New bar flavors include Milk Chocolate, Bittersweet, Crispy Rice, Dark Chocolate with Almonds, Dark Chocolate with Mint, Milk Chocolate with Hazelnuts, Dark Chocolate Espresso and the boutiques old favorite Salty Pretzel. Sold as a collection in a “gallery box”. Price $40.

Retro Bars
Flashback! Bringing back colossal flavors from era's bygone, discover pure nostalgia with four fabulous flavors like Key Lime Pie, Caramel Apple, Raspberry Jam and Salted Pretzel. Inspired by the creativity of boardwalk candy stores, the gentility of your local soda shop and gooey refreshments found at the local State Fair, each Retro Bar weighs an impressive 2.25 ounces and is filled with classic crème flavors enrobed in the finest gourmet chocolate. New retro flavors include Salted Pretzel bite-sized bits of salted pretzel in milk chocolate, Caramel Apple the Chocolate Bar version of the coveted caramel apple on a stick, Key Lime Pie a slice of key lime pie wrapped in dark chocolate, Raspberry Jam two classic schoolyard flavors combined into one perfect bar. 6 different bars included within a stunning orange pencil box $18.00

Chocolate Bar New York
Alison Nelson’s Chocolate Bar is a candy store for grown-ups offering cosmopolitan luxury through old-fashioned collections and unique inspirations. Incorporating style, comfort and classic New York treats, Chocolate Bar features retro-reconfigured sweets along with a signature line of nostalgia-influenced chocolate bars. Since it’s inception in 2002, Chocolate Bar has received numerous awards including “Best Chocolate Store” from Timeout New York, 2 Citysearch “Best of Shopping” Awards, the Gourmand World Cookbook Award and more. The boutique's dazzling menu includes authentic New York Egg Creams, rich coffee, fine teas, nine kinds of iced and hot chocolates and pastries. Decadent confections are available for everything from Corporate gifts to personalized wedding and party favors. Online orders are available through Chocolate Bar's dynamic web site which allows visitors to order a host of scrumptious items including truffles, chocolate bars, hot chocolate, tea and more. Chocolate Bar New York is located at 48 Eighth Avenue between Horatio & Jane Streets. Consumers can order product for delivery anywhere in the U.S by calling 1.800.481.2462.

Alison Nelson’s Chocolate Bar announced recently that the company has reached a partnership deal with Dubai-based NewCo, a newly established subsidiary of United Restaurant Development (URD), to expand the brand to Duabi (UAE) and the Middle East. The deal could bring as many as 30 Alison Nelson Chocolate Bar’s to the region whose territories include the Kingdom of Bahrain, Cyprus, Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, Oman, Qatar and the United Arab Emirates. The boutiques are expected to begin rolling out over 2007 as part of an aggressive expansion plan to bring Alison Nelson’s Chocolate Bar’s into new settings and markets. In 2006, the company opened its second location Chocolate Bar LBI in Long Beach Island located in Beach Haven, NJ which includes a retail component, a bar counter and a new line of baked goods. In May 2007, Chocolate Bar at Henri Bendel will be unveiled with its own line of chocolate confections, baked goods, savory sandwiches, soups and salads, imported wine, beer and champagne while Chocolate Bar Toronto, a hybrid chocolate boutique/ spirits bar, is planning to open in partnership with nightclub legend Peter Gatien. Chocolate Bar products can be found around the globe in such illustrious destinations as Soho House, Henri Bendel, IFC Waverly, The Chambers Hotel, Charlie Trotters, Landmark Theaters, the Andy Warhol Museum, Mission Bay Foods, Sunshine Cinemas, Le Grand Marche, Haute Chocolate and Zanzabelle to name a few.

In the heart of New York's West Village sits a small storefront that has started a mini-revolution among chocolate lovers. Chocolate Bar, a cozy but cosmopolitan sweet ship has broken chocolate out of its stuffy Valentine mold and inspired the notion that this cherished treat can be fun, unfussy and possess more than a dash of decadence. Fully devoted to reviving the nostalgia-influenced confections that once graced the tables of the World's Fair, Automats, Boardwalks and dime-store candy shops, carnivals and diners of yesteryear, Chocolate Bar continues to churn out retro-reconfigured favorites using only the freshest ingredients and highest quality. This holiday season , the future is now and chocolate is the life of the party! Not a substance to be treated with reserve, it's a slightly sweet-bitter-caffeinated, completely legal party enhancer. It's serious brew. All aspects of youth culture, from punk rock to mod fashion, luxury and graphic design are prevalent in this season's provocative collection. At Chocolate Bar, the world of cosmopolitan cocoa is filled with swinging sugar soiree's and perfect chocolate martini's. Winner of 2 Citysearch 2005 Awards including “Best West Village Shopping” and “Best Gourmet Store”, the 2004 TimeOut New York Eat Out Award for "Best Chocolate Store" and declared the "Sweetest of the Sweet" by the NY Daily News as the winner in a blind taste test where ten holiday samplers were critiqued for presentation and taste by four top pastry chefs who rated the competition. Sure to start a fire you can’t put out, Chocolate Bar Valentine sets are available for pre-order starting 2 February, 2007. To inquire about Wholesale, Mini Bar, Wedding Favors and Corporate Gifts please contact hanson@chocolatebarnyc.com. Chocolate Bar is located at 48 Eighth Avenue between Horatio and Jane Streets. Consumers can order product for delivery anywhere in the U.S by calling 1.800.481.2462

Chocolate Bar at Henri Bendel
This May 2007, towering above the bustling streets of New York's fashion Mecca, uptown swank gets a retro resurgence as Alison Nelson unveils Chocolate Bar at Henri Bendel. Situated on the 3rd floor atrium of Henri Bendel located at 712 Fifth Avenue between 55th and 56th Street this sleek new dining destination incorporates the best of fashion, art, style and food into a rich atmosphere that is fresh and inviting, playful and serene, eclectic and chic. Crafted with a nod to the ever-changing caprices of fashion and the inventiveness of the woman who dons the latest trends but mixes them up with flair, Chocolate Bar at Henri Bendel adds mischief to manners with its modern take on high-society savoir faire. If it’s time to introduce a new location to your cultural repertoire, look no further than the artfully curated interior and equally enticing menu at Chocolate Bar at Henri Bendel.

Chocolate Bar DTW
Chocolate Bar DTW is located at the legendary Dance Theater Workshop (DTW) at 219 West 19th Street between 7th and 8th Avenues. Now entering its fourth decade as one of the most influential performing arts centers in the United States, DTW has supported three generations of this country's most talented artists. A multi-faceted organization devoted to developing dance programs and resources, nearly 1,000 artists have found an artistic home at Dance Theater Workshop whose programs have evolved into effective networks that enhance the lives of artists and the communities they serve. Chocolate Bar DTW offesr an expansive line of baked goods such as Chocolate Chip Banana Nut Bread, Spicy & Classic Brownies, Oatmeal White Chocolate Cherry Cookies, desserts including Peanut Butter and Coconut Patties, Chocolate covered Pretzels & Oreos, Classic Truffles and a fine selection of wine and beer. Curb your cravings through even the most complicated shimmies, struts and spins as dance enthusiasts can now enjoy the sweet treats of Chocolate Bar DTW. Be it before a show, during intermission or merely on a stroll through the neighborhood, avoid a misstep and head to DTW where Chocolate Bar always ensures to keep you in motion. Chocolate Bar DTW café operating hours are Monday - Sunday from 8:30AM – 9:30PM and you do not need a ticket to come in and partake of the venues free Wi-Fi.

Chocolate Bar Long Beach Island
Pack your bikini’s! Alison Nelson’s Chocolate Bar, New York’s candy store for grown-ups hits the beach and unveils Chocolate Bar LBI located at 220 Centre Street in Beach Haven, New Jersey. Operating hours from 10am- 10pm Monday- Sunday. Delivering the Shore’s most delectable treats with grown-up flair, beachcombers will finally be able to enjoy a classic drink menu of iced milk shakes, fresh baked goods including muffins, croissants, spicy brownies, cookies and scones and dig into truffles, signature bars, retro and artist bars, toffee and more. Avoid a chocolate wipeout and head to the Atlantic Ocean where the surf’s up and you can always find Betties hanging 10. Directions: Exit 63 from the Garden State Parkway. Take 72 East to the end and make right on Long Beach Boulevard. Follow for 7 miles. Make left on Centre Street (Kapler's Pharmacy on the corner). Chocolate Bar is located a 1/2 blocks down on the right.

Chocolate Bar Awards
Winner Shecky’s 2006 New York City Best Chocolate Fix: Chocolate Bar
 Winner of 2 Citysearch 2005 Shopping Awards: “Best Gourmet Store” & “Best West Village Shop”
 Winner Citysearch Best Hot Chocolate: Chocolate Bar
 Winner 2006 Crain’s “40 Under 40”: Alison Nelson, Founder & Owner
Timeout New York 2004 Eat Out Award Winner: “Best Chocolate Store”  
 Winner 2005 Gourmet News “20 Under 40”: Alison Nelson, Founder & Owner
 Winner 2005 Gourmand World Cookbook Award Chocolate Bar: Recipes and Entertaining Ideas For Living The Sweet Life
 Winner 2003 New York Daily News Best Holiday Sampler: Chocolate Bar
 Finalist: 2003 London Design Awards: Chocolate Bar Packaging