ALISON NELSON'S
CHOCOLATE BAR
AT HENRI BENDEL

SUDS UP THIS SUMMER WITH THE
AFTERNNOON BUBBLE BASH
3PM-7PM DAILY


NOW SCHEDULING MEDIA TASTINGS WITH
CHOCOLATE BAR OWNER, ALISON NELSON
PRESS CONTACT WORKHOUSE PUBLICITY,
LAUREN GOULD BY TELEPHONE 212. 645. 8006

NEW YORK—Get bubbly! In celebration of Chocolate Bar’s Fifth Anniversary, Alison Nelson’s Chocolate Bar at Henri Bendel invites you to come have a drink on us! This summer, the Afternoon Bubble Bash is rolling back the clock to 2002 so you can enjoy prices from back-in-the-day on everything that fizzes, pops, and foams. Cool off Monday-Sunday through Labor Day from 3PM-7PM while enjoying half-off all Bendel’s Bellinis and wines in addition to $5 Brooklyn beers at Chocolate Bar at Henri Bendel located on the third floor atrium of Henri Bendel located at 712 Fifth Avenue between 56th & 57th Streets. Light and refreshing, this summer drink special is just the thing needed after a long day at the office or a shopping trip on Fifth Avenue. So suds up and hop into the Afternoon Bubble Bash, we’ll have a glass of bubbly waiting for you!

For those looking for the perfect bites to complement their bubbles, Chocolate Bar at Henri Bendel’s enticing menu of treats has something for everyone. Finger-licking desserts reinterpret old favorites such as popcorn and PB&J’s into ornate dishes tailored to the spunk and energy of metropolitan New York. Get in touch with your inner child with the Chocolate Bar Sandwich, a lip-smacking blend of 64% cacao dark chocolate & peanut butter on honey wheat  toast, served with a glass of milk perfect for sipping or dipping and complete with the words “Bite Me” grilled onto the bread. Or improve your dexterity with the Chocolate Caramel Popcorn, freshly popped and salted popcorn served in a ceramic Chocolate Bar bowl and accompanied by caramel and chocolate dipping sauces as well as bright orange chopsticks—to ensure you have control over every bite. Simpler palettes will love the Truffle or Fruit & Cheese Plate, no-nonsense dessert plates with pleasing portions of everyone’s favorites: chocolate and cheese. To schedule a media tasting or interview with Chocolate Bar Owner, Alison Nelson, please contact Workhouse Publicity, Publicist Lauren Gould directly by phone 212.645.8006 or via email lauren@workhousepr.com

CHOCOLATE BAR AT HENRI BENDEL
Welcome to Chocolate Bar at Henri Bendel, a devilishly sophisticated playground, where mod counters and open café seating seem to float within the café’s airy quarters, where the staff is exclusively and fashionably attired in a chic, cap sleeve mini dress by one of Bendel’s favorite designers, Stacey Bendet for Alice + Olivia. Feminine yet eclectic design elements, including creamy leather couches, eye-catching graphics and smooth modernist lighting, combine fluidly to add texture to the surroundings and usher in the next generation of cosmopolitan luxe. Despite the refreshingly modern feel, still a hint of nostalgia embeds itself within the retro-reconfigured furnishings that add vibrancy to timeless style. “Chocolate Bar at Henri Bendel is a contemporary take on a social salon, where our Bendel girl can have a quick coffee or a leisurely meal,” states Ed Bucciarelli, CEO and President of Henri Bendel. “The café offers a new spin on classic New York fare with its own line of savory selections, chocolate sandwiches, gourmet soups and mixed greens—including a revamped return of the legendary Bendel’s Salad.” The café also serves a fine assortment of Chocolate Bar’s award-winning truffles, baked goods, and confections alongside a selection of imported wine and champagne. An array of coffee and tea offerings will also be available, including Ma Rose 1927, a unique green tea blend exclusive to Bendel’s that contains hints of rose petal, a nostalgic nod to Mr. Bendel’s preferred flower and one time signature perfume. Enter a world of irresistible influence and edgy refinement, where indulgence is only a teacup or designer dress away. For more information please visit www.chocolatebarnyc.com

Henri Bendel, Manhattan’s legendary Fifth Avenue boutique -- known for fabulous shopping events, frequent celebrity sightings, and dramatic window displays -- has long influenced the shape of American fashion with an unmistakable sense of style and a keen eye for the new and the next in accessories, beauty and fashion. One of New York’s chicest shopping environments; Henri Bendel is a destination for the world’s most stylish shoppers.

CHOCOLATE BAR LBI
Pack your bikini’s, surf’s up!  Chocolate Bar LBI makes waves in a new, larger-than-life location – the entire first floor of 220 Centre Street in Beach Haven, New Jersey; site of the old Faria’s Surf Shop. Beachcombers looking to escape the heat can now indulge in Chocolate Bar’s palatial new 2,500-square foot cafe which includes on-site baking, a soda fountain, fresh popcorn, a full selection of gelato and lounge seating. Follow the current to Chocolate Bar LBI and curb your cravings with the boutiques award-winning truffles and confections. Refresh with a classic drink menu of iced milk shakes, coffee & teas, fresh baked goods including muffins, croissants, spicy brownies, cookies and scones. Dig into truffles, signature bars, graffiti, retro and artist bars, toffee and more. With expanded operating hours from Noon-12AM, Monday-Sunday, there will always be a time to treat yourself. Avoid a chocolate wipeout and head to the Atlantic Ocean where you can always find Betties hanging 10. Directions: Exit 63 from the Garden State Parkway. Take 72 East to the end and make right on Long Beach Boulevard. Follow for 7 miles. Make left on Centre Street (Kapler's Pharmacy on corner). Chocolate Bar is located on the right at 220 Centre Street in the old Faria’s Surf Shop location.

CHOCOLATE BAR
Alison Nelson’s Chocolate Bar announced recently that the company has reached a partnership deal with Dubai-based NewCo, a newly established subsidiary of United Restaurant Development (URD), to expand the brand to Duabi (UAE) and the Middle East. The deal could bring as many as 30 Alison Nelson Chocolate Bar’s to the region whose territories include the Kingdom of Bahrain, Cyprus, Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, Oman, Qatar and the United Arab Emirates. The boutiques are expected to begin rolling out over 2007 as part of an aggressive expansion plan to bring Alison Nelson’s Chocolate Bar’s into new settings and markets. In 2006, the company opened its second location Chocolate Bar LBI in Long Beach Island located in Beach Haven, NJ which includes a retail component, a bar counter and a new line of baked goods. In 2007, Chocolate Bar Toronto, a hybrid chocolate boutique/ spirits bar, is planning to open in partnership with nightclub legend Peter Gatien. Chocolate Bar products can be found around the globe in such illustrious destinations as Soho House, Henri Bendel, IFC Waverly, The Chambers Hotel, Charlie Trotters, Landmark Theaters, the Andy Warhol Museum, Mission Bay Foods, Sunshine Cinemas, Le Grand Marche, Haute Chocolate and Zanzabelle to name a few.

Chocolate Bar is a candy store for grown-ups offering cosmopolitan luxury through old-fashioned collections and unique inspirations. Incorporating style, comfort and classic New York treats, Chocolate Bar features retro-reconfigured sweets along with a signature line of nostalgia-influenced chocolate bars. Since it’s inception in 2002, Chocolate Bar has received numerous awards including “Best Chocolate Store” from Timeout New York, 2 Citysearch “Best of Shopping” Awards, the Gourmand World Cookbook Award and more. The boutique's dazzling menu includes authentic New York egg creams, rich coffee, fine teas, nine kinds of iced and hot chocolates and pastries. Decadent confections are available for everything from corporate gifts to personalized wedding and party favors. Online orders are available through Chocolate Bar's dynamic web site which allows visitors to order a host of scrumptious items including truffles, chocolate bars, hot chocolate, tea and more. Chocolate Bar is located at 48 Eighth Avenue between Horatio and Jane Streets.

In the heart of New York's West Village sits a small storefront that has started a mini-revolution among chocolate lovers. Chocolate Bar, a cozy but cosmopolitan sweet ship has broken chocolate out of its stuffy Valentine mold and inspired the notion that this cherished treat can be fun, unfussy and possess more than a dash of decadence. Fully devoted to reviving the nostalgia-influenced confections that once graced the tables of the World's Fair, Automats, Boardwalks and dime-store candy shops, carnivals and diners of yesteryear, Chocolate Bar continues to churn out retro-reconfigured favorites using only the freshest ingredients and highest quality. This year, the future is now and chocolate is the life of the party! All aspects of youth culture, from punk rock to mod fashion, luxury and graphic design are prevalent in this season's provocative collection. Not a substance to be treated with reserve, it's a slightly sweet-bitter-caffeinated, completely legal party enhancer. It's serious brew. At Chocolate Bar the world of cosmopolitan cocoa is filled with swinging sugar soirees and perfect chocolate martinis.

Chocolate Bar: Awards
Winner Shecky’s 2006 New York City Best Chocolate Fix: Chocolate Bar
Winner of 2 Citysearch 2005 Shopping Awards: “Best Gourmet Store” & “Best West Village Shop”
Winner Citysearch Best Hot Chocolate: Chocolate Bar
Winner 2006 Crain’s “40 Under 40”: Alison Nelson, Founder & Owner
Timeout New York 2004 Eat Out Award Winner: “Best Chocolate Store”  
Winner 2005 Gourmet News “20 Under 40”: Alison Nelson, Founder & Owner
Winner 2005 Gourmand World Cookbook Award Chocolate Bar: Recipes and Entertaining Ideas For Living The Sweet Life
Winner 2003 New York Daily News Best Holiday Sampler: Chocolate Bar
Finalist: 2003 London Design Awards: Chocolate Bar Packaging















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