NEW YORK – Now open for breakfast, lunch, dinner and late night, Sascha in Manhattan's Meatpacking District offers a classic American experience through superb cuisine and unparalleled service. From beef stroganoff to blueberry pie, Sascha celebrates the transformation of early 20th Century European foods in the Untied States. Michel Richard, Roger Verge, Daniel Boulud, Keith McNally and Chef Sascha Lyon's grandmothers are some of the culinary masters who have instilled respect for food, taste and tradition. Chef Sascha Lyon has unveiled his 10,000 square foot, multi-level new restaurant which features three distinct dining areas. The venue was exquisitely conceived by Lyon to symbolize American glamour and elegance. Sascha joined forces with New York graphic designer Andy Jacobson and Architect/ Interior designer Glen Coben of Glen and Company to create a versatile establishment where the elite and influential rub shoulders with the hoi polloi. Originally constructed in 1887 as a factory for the New England Biscuit Company, the building was later converted to a meatpacking facility. A nightclub operated in the space just prior to housing Sascha and Sascha Bakery. Sascha will be a spot where each gathers to socialize over classic cocktails and dine on fine food enticing loyal customers through sensual textures, rich colors and a basic equation of quality and simplicity. To schedule a viewing tour or to interview Chef/ Owner Sascha Lyon, interested media please contact Workhouse Publicity, publicist Anna De Souza directly by telephone 212. 645. 8006 or via email anna@workhousepr.com.

SASCHA: Classic American.
When dining within each of Sascha's rooms, the adept patron will notice several amenities sure to make a rich and full dining experience. For casual dining, walk right into the Gansevoort Room, a watering hole for captains of industry. The Gansevoort Room will be renowned for its clubby comfort, great music and killer drinks. Enjoy classic American standards untouched by time and served with unique, modern flare. Sated, grab an after-dinner drink while you watch the wonders of the Meat Packing District pass you by. The heart of Sascha can be found within the semi-private dining room located on the second floor. Underneath ornamented ceilings and surrounded by exposed brick you'll discover Sascha's indulgent side. Enter Upstairs at Sascha through a private elevator. Here you'll experience creative dishes, vibrant wines and attentive service within a stylish environment. Whether seated at the banquets or at a table on the main floor, this fantastic room envelops diners in sensual, luxurious comfort. If you want a bit of extra attention, book the club room located in the restaurants private vault which oversees Sascha's personally stocked, international wine cellar. Whichever you choose you'll experience another side of Sascha. Adjacent to the restaurant is Sascha Bakery located at 61 Gansevoort Street. Sascha Bakery opens early in the morning serving warm sticky buns, beignets, buttered rolls, egg sandwiches and fine coffee and teas. By 7 a.m. the bakery begins to fill with decadent layer cakes, thick pies and ice cream sundaes transforming the sweet shop into a Mecca for satisfying sweet tooth's. Whole cakes and pies will be available anytime. Sascha serves breakfast, lunch, dinner and late-night seven days a week and offers brunch on Saturdays & Sundays. The Upstairs at Sascha menu includes items such as Tomato Bisque, Smoked Fish Tartar with White Cabbage Salad and Apple Walnut Vinaigrette, Charcuterie Plate with Pickles and Mustard, Little Neck Clams, Scallop Ceviche, Chilled Alaskan King Crab, Veal Tortellini with Sage Cream Sauce, Pan Roasted Tuna Steak with Bok Choy and Red Pepper Vinaigrette, Live Maine Lobster either broiled or steamed, Short Rib Carbonnade in Stoemp, Mustard and Beer, Weinerschnitzel and Potato Salad, Grilled NY Strip with French Fries, Roasted Rack of Lamb with Pomme Boulangere, Peas and Carrots, Chateaubriand with Potato Gratin and Saute Spinach. Sascha’s  24 Hour Cocktail menu includes items such as Gingerzing: Stolichnaya Oranhj, orange curacao, lemon juice and pureed ginger, BlackJack: Elmer T. Lee bourbon, lime juice, pomegranate syrup and blackberries, Rosewild: Stolichnaya vodka, lime juice, wild strawberry puree and rose petal essence. Draught beers include Victory Prima Pils, Ommegang Witte, Blue Point Hoptical Illusion India Pale Ale and Sixpoint Rightous Ale.

EVENTS + CELEBRATIONS
Sascha is now accepting reservations for 2006 events and celebrations. Book your private or corporate holiday event in this stylish multileveled space suitable to comfortably accommodate events of various sizes in a multitude of rooms. Parties of 250 lounge comfortably in the Bar Room and Upstairs at Sascha and groups of 15 can enjoy Sascha’sprivate wine vault. As your events partner, Sascha provides an atmosphere of glamour and offers mouth-watering selections for intimate or company gatherings, Mother’s Day, graduation and wedding celebrations. For reservations or more information please contact Latoya Lyon at 212.989.1920.

LATOYA: Partner, Sascha
Several years ago Latoya figured out a way to combine two of her passions, fashion and food. After years of experience, Latoya embarked on her restaurant journey starting in London and Miami and then received the majority of her restaurant experience in some of New York’s top houses including Nobu, Mario Batali’s Lupa and Babbo. Along with two other partners, Latoya formed LucaJain, a full service fashion show production and catering service. LucaJain produces many of the trunk shows for top fashion houses including Yves Sant Laurent and Valentino. Now, Latoya has partnered with Sascha, where she has taken on the responsibility of conceptualizing the energy and ambience of Sascha through interior design and environment development, establishing Sascha’s front of house, heading up reservations and special events as well as staff placement.

SASCHA SPECS