USA - Workhouse Publicity is proud to announce that it has been selected by restaurant Sascha as the Agency of Record for U.S. marketing and domestic publicity. Due to open this Fall, 2005 in Manhattan’s Meatpacking District, Sascha celebrates the transformation of early 20th Century European foods in the Untied States. A 10,000 square foot, multi-level new restaurant featuring three distinct dining areas, the menu offers the finest seasonal ingredients served within a classic American environment. The venue was exquisitely conceived by Sascha Lyon to be a glamorous and elegant restaurant where the elite and influential rub shoulders with the hoi polloi. Workhouse Publicity will develop an integrated promotional strategy synchronizing communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency. The assignment is effective immediately.

SASCHA:Classic American.
Located at 55 Gansevoort Street in Manhattan’s Meatpacking district, Sascha offers a classic American experience through superb cuisine and unparalleled service. From beef stroganoff to blueberry pie, Sascha celebrates the transformation of early 20th Century European foods in the Untied States. Michel Richard, Roger Verge, Daniel Boulud, Keith McNally and Chef Sascha Lyon's grandmothers are some of the culinary masters who have instilled respect for food, taste and tradition. Due to open this Fall, 2005, Sascha Lyon unveils his 10,000 square foot, multi-level new restaurant which features three distinct dining areas. Within each, the menu features the finest seasonal ingredients served within a classic American environment. The venue was exquisitely conceived by Lyon to symbolize American glamour and elegance. Sascha joined forces with New York graphic designer Andy Jacobson and Architect/ Interior designer Glen Coben of Glen and Company to create a versatile establishment where the elite and influential rub shoulders with the hoi polloi. Sascha will be a spot where each gathers to socialize over classic cocktails and dine on fine food enticing loyal customers through sensual textures, rich colors and a basic equation of quality and simplicity. When dining within each of Sascha’s rooms, the adept patron will notice several amenities sure to make a rich and full dining experience. For casual dining, walk right into the Bar Room of Gansevoort St, a watering hole for captains of industry. The Bar Room will be renowned for its clubby comfort, great music and killer drinks. Enjoy classic American standards untouched by time and served with unique, modern flare. Sated, grab an after-dinner drink while you watch the wonders of the Meat Packing District pass you by. The heart of Sascha can be found within the semi-private dining room located on the second floor. Underneath ornamented ceilings and surrounded by exposed brick you’ll discover Sascha’s indulgent side. Enter Upstairs at Sascha through a private elevator. Here you’ll experience creative dishes, vibrant wines and attentive service within a stylish environment. Whether seated at the banquets or at a table on the main floor, this fantastic room envelops diners in sensual, luxurious comfort. If you want a bit of extra attention, book the club room located in the restaurants private vault which oversees Sascha’s personally stocked, international wine cellar. Whichever you choose you’ll experience another side of Sascha. Adjacent to the restaurant is Sascha Bakery located at 61 Gansevoort Street. Sascha Bakery opens early in the morning serving warm sticky buns, beignets, buttered rolls, egg sandwiches and fine coffee and teas. By mid-morning the bakery begins to fill with decadent layer cakes, thick pies and ice cream sundaes transforming the sweet shop into a Mecca for satisfying sweet tooth’s. Whole cakes and pies will be available anytime. Sascha serves breakfast, lunch, dinner and late-night seven days a week and offers brunch on Saturdays & Sundays. For more information please visit www.sascharestaurant.com

"Celebrating the transformation of early 20th Century European foods in the United States is how I pay homage to who I am and where I come from. With my commitment to the sensualities of food, wine and luxurious ambiance I show gratitude to my family and those who have contributed to my development including friends and loyal customers who continue to support me. Workhouse Publicity shares in my love for tradition and has the brilliance, humor and wit to match. I choose Workhouse Publicity to promote that which we consider the great value of Sascha.” stated Sascha Lyon, Chef/Owner

“We are excited to have been given an opportunity to work so closely with Chef Sascha Lyon in launching his life’s work through his new restaurant Sascha. As a company, Workhouse Publicity strives to remain innovative and creative about the services we offer. We share Sascha’s unique appreciation for heritage and cultural sustenance both of which will come together through his creative vision- and that’s just one more reason why this partnership is such a great fit. The venues fine fare and superior presentation make for the perfect combination, and we are thrilled to be able to share that experience with New York.” stated Adam Nelson, CEO Workhouse Publicity.

To schedule a walk thru during construction or to interview Chef/ Owner Sascha Lyon, interested media please contact Workhouse Publicity, CEO Adam Nelson directly by telephone 212. 645. 8006 or via email nelson@workhousepr.com

WORKHOUSE PUBLICITY
Institutedin 1996, Workhouse Publicity has produced over one hundred domestic and international publicity campaigns. The new definition of a full-service promotional firm, Workhouse specializes in the coordination of corporate and celebrity publicity, total design, luxury marketing and special events. Recent accomplishments include launch events at Versace, Harry Winston, Van Cleef & Arpels, Gracie Mansion, Harlem’s legendary Apollo Theater, Carnegie Hall. Client campaigns include Ultimate Style: The Best of The Best Dressed List at Gotham Hall, Dolce & Gabanna’s Hollywood at Bergdorf Goodman with Jennifer Lopez, Gucci’s so8o’s boutique launch, Francis Ford Coppola’s Festa Macaroni, Interview Magazine’s 30th Anniversary, Virgin Megastore's Grand Opening and Galleries Lafayette’s 20th Anniversary in France as well as bi-coastal productions of the 24 Hour Plays to benefit the NY State WTC Relief Fund with Philip SeymourHoffman, Rosie Perez, Benjamin Bratt, Julianne Moore and more. Worldwide client campaigns have included promotional initiatives for Sean "P. Diddy" Combs, Tim Burton, Debbie Harry, David LaChapelle and Lennox Lewis. Workhouse Publicity is a one-stop agency accommodating all aspects of publicity, design and promotion for the creation of marketing, advertising and special events located at 133 West 25th Street, No. 3W New York City 10001. For more information please visit www.workhousepr.com.