NEW YORK - Workhouse Publicity, a leading Public Relations agency, announced today that it has been selected by the Metropolitan Pavilion as the agency of record for U.S marketing and domestic publicity. Workhouse Publicity will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency. The assignment is effective immediately.

Awarded “Event Site of the Year” by Event Solutions Magazine in 2003, Metropolitan Pavilion is where events make history. From the Chocolate Show to the launch of Oprah Winfrey's magazine, the Pavilion has emerged as one of downtown's top event spaces. The main hall has elegant polished oak floors highlighted by charming Corinthian columns, original to the turn-of-the-century building, which lend a texture of rich character creatively offset by two separate lobbies. The inviting South Lobby possesses a crisp, contemporary look, complete with bright mint-green terrazzo floors that sparkle with inlaid sea shells, high white walls and burnished silver accents. A sophisticated gateway, the stylish North Lobby blends vintage industrial loft elements with modern effects. These include pinpoint spots which shine over diaphanous metal scrims. The entire ensemble is seemingly cocooned within an atmosphere of blue and gray hues. For more intimate affairs, Metropolitan Pavilion offers their pristine upper-story Gallery. With windows located on three sides, the multi-functional space allows for sun-bathed daytime events or nightly urbane city views. The stunning white-polished, high-gloss of its clean resin floors resembles poured milk and guarantees that every event sparkles. With an Art Deco exterior facing downtown and a glorious Beaux Arts exterior facing uptown, Metropolitan Pavilion is surrounded by the finest boutiques, art galleries, retail shopping and nightlife that New York City has to offer. With its combination of unbridled flexibility and style, Metropolitan Pavilion is unrivaled, one of the City's most versatile and reliable event spaces for gala benefits, corporate dinners, fashion shows, cocktail receptions, wine tastings, product launches and media events. For more information please visit www.metropolitanevents.com.

Located in the heart of dynamic Chelsea, an official Landmark district, Metropolitan Pavilion offers 30, 000 square feet of floor space at street level and 5, 500 square feet in the upper story gallery. The venue offers an indoor 3-bay freight dock, a catering prep facility, T1-phone wiring throughout the venues, a proven staff, easy mass transit access and adjacent parking. Both venues have the flexibility to subdivide. Workhouse Publicity will develop an integrated communications strategy and calendar of promotional programs that support strategic marketing goals, build brand awareness and ensure consistency across all communications. The program includes development, positioning, and the creation of Metropolitan Pavilion materials that will communicate to world-class special event sectors.

"Metropolitan Pavilion is always improving. Our 2004 goals are ambitious —for the business and for the enhancement of the venue itself. Partnering with Workhouse to craft a comprehensive communications effort is another step in making Metropolitan Pavilion even better", said Alan Boss, President, Metropolitan Pavilion.  

Adam Nelson , CEO of Workhouse Publicity said "As Metropolitan Pavilion enthusiasts, we are absolutely thrilled to  work with this legendary venue. As a testament to our company's creative approach, we will leverage promotional benefits and take Metropolitan Pavilion beyond their well-established position. This is a great opportunity to elevate a respected institution, and demonstrate the benefits of collaborative partnership.”