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AROMA
KITCHEN & WINEBAR
RELAXED. INTENSE. ITALIAN
REVIVE YOUR HAPPY HOUR WITH
SUMMER APERTIVO
NOW SCHEDULING MEDIA INTERVIEWS WITH
OWNERS VITO POLOSA AND ALEXANDRA DEGIORGIO
PLEASE CONTACT WORKHOUSE PUBLICITY, LAUREN GOULD
TELEPHONE 212.645.8006
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NEW YORK—End the long, tedious workday with a treat. Aroma Kitchen & Winebar provides an affordable escape from the mundane with its new Summer Aperitivo special, 4:00PM-7:00PM, Monday-Thursday, and now until 8:00PM on Fridays. Unwind as you taste three wines and indulge in freshly-prepared and bountiful antipasti for an affordable $15. Aperitivo, the Italian after-work ritual of savory bites and light drinks, is being extended during the summer until 8:00 PM every Friday. Enhance the experience with a glass of Gragnano, Vito Polosa’s choice for the perfect summer sparkling red wine, available on Friday evenings during Summer Aperitivo for half price at $4.50 per glass. . A limited vintage wine that everyone must experience, Gragano is vivacious and refreshing, with an intoxicating berry aroma and a great thirst-quenching sour morello cherry finish accompanied by a great bubble fizz.
Start your evening with a trip to Southern Italy. Relax your body and mind, reconnect with friends, and relish in generous food and wine offerings which change daily. Aroma’s Summer Aperitivo provides an invigorating and inexpensive daily destination for busy New Yorkers to celebrate the simple pleasures of life. This summer, cool off after work, try a glass of Gragnano, and help yourself to appetizing traditional plates that range from Sicilian tuna salad and marinated calamari to assorted bruschetta and cannellini beans with fennel sausage—all without burning a hole in your pocket. Aroma’s Summer Aperitivo enables you to get in touch with your Italian taste buds while keeping your hard earned cash. For more information or to interview owners Alexandra Degiorgio & Vito Polosa interested media please contact Workhouse Publicity, publicist Lauren Gould directly by telephone 212. 645. 8006 or via email lauren@workhousepr.com
AROMA KITCHEN & WINEBAR
Relaxed. Intense. Italian. Aroma Kitchen & Wine bar is an Italian restaurant intent on taking guests to refreshingly new levels of Italian food and wine enjoyment. Located next to the Bowery Bar in the East Village at 36 E. 4th Street between Bowery and Lafayette, Aroma feels like a secret wine bar in Rome. From the moment Alexandra Degiorgio greets you at the door, to the first scent of wine selected by Vito Polosa visitors to Aroma experience a casual, honest environment and dishes that capture the flavor and soul of Italy. It's a cozy space, yet it feels expansive. The wine list includes over 150 Italian wines, divided by region, including an extensive “by the glass” program. With seats comfortable enough for dining at the bar, a dining booth in the back and a sidewalk veranda, the restaurant seats 30. Additionally, Aroma’s Farmhouse Room, a private, subterranean escape, is accessed through a narrow staircase and winding catacombs and comfortably seats 20 guests.
MENU AND VENUE INSPIRATION
Alexandra Degiorgio and Vito Polosa’s childhood in the Mediterranean was founded in a culture with a strong, stable culinary tradition where great pleasure is derived from food and where dining is an experience to be savored. Great meals lasted for hours, bringing family and friends together. These meals were always prepared with local and fresh ingredients and with love, care and attention.
Since moving to New York, Alexandra and Vito have seen the same passion for food and drink but found the experience is rarely savored or remembered here. This passion is also often hindered by a fear that delicious food cannot be healthy for you. After they met in November 2002, they created an escape in their home by hosting frequent dinners to celebrate friendships and family, food and wine. They dreamed of creating a restaurant that would bring back the values of fresh, local food that is carefully prepared coupled with wonderful wines and genuine service. Alexandra Degiorgio and Vito Polosa opened Aroma Kitchen & Winebar in March 2005 with a vision to take guests to new levels of Italian food and wine enjoyment, making every meal a memorable experience.
ATMOSPHERE
Aroma is a study in contrasts: The urban/rustic interior features exposed brick, a dark wood bar with natural edges juxtaposed with mirrors framed with brushed steel. The room is softly lit by both contemporary chandeliers and flickering candles. Brought together by their shared passion for food, wine and entertaining, owners Degiorgio and Polosa are both as active behind the scenes as they are in front of the house. Alexandra, a native of Malta, was formerly a consultant for American Management Systems (AMS), an international information technology firm. Vito, from Potenza, Italy (just South of Naples) has extensive experience in service as waiter, head waiter or manager at such NYC restaurants as Fiamma, Da Silvano, Bice and Il Gattopardo. Most recently, he was a wine salesman for Winebow, one of New York's largest wine and liquor distributors. The team brings passionate, focused intensity to the art of relaxing hospitality. They plan to share their enthusiasm with wine tastings, directed pairings and other educational programs.
WEEKLY EVENTS
Monday – Friday: Aperitivo: flights of three wines and open antipasti bar for $15
Experience the Italian afternoon ritual of savory bites and light drinks. Taste three wines while enjoying stories of the wine and the humans behind the "juice". All the while help yourself to a fresh and seasonal array of antipasti.
Saturdays: Spanish and flamenco guitar: 6:30PM – 9:00PM
Heat up your Saturday night with Aroma’s diverse wine selection accompanied by the fiery music of Spanish guitar, influenced by flamenco and the folk music of Spain, and brought to life by Jack Morer.
Mondays: Chef tasting menu: five course tasting menu for $30 accompanied by live guitar
Aroma breathes life into the most dreaded day of the week with an ever-changing, weekly 5-course menu showcasing the restaurant’s regional Italian favorites for $30 per person with a $20 wine pairing with each course. Now is the time to experiment with new flavors and food combinations.
Sundays: Prix fixe menu: three courses for $25 accompanied classical guitar
Adhering to Italian tradition, owners Alexandra Degiorgio and Vito Polosa invite you into their “home-away-from-home” to celebrate Sundays with family, friends and neighbors over rustic Italian dishes and table wine that charm the palate and ease the mind and spirit. Guests are invited to choose dishes from a three-course prix fixe menu available for $25, while glasses of house wine are $7.
HOURS
Aroma is open Monday – Friday 12PM – 12AM, Saturday - Sunday 6PM – 12PM. Lunch is served Monday to Friday 12PM – 3PM. Dinner is served Daily 6PM – 11PM. Aroma is open for "aperitivo" Monday – Thursday, 4PM – 7PM, Friday 4PM-8PM
Aroma is located at 36 E. 4th Street between Bowery and Lafayette. For more information call 212-375-0100 or visit aromanyc.com.
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