ZIMMERLI OF SWITZERLAND

THE WORLD'S FINEST UNDERWEAR  

BUSINESS CLASS

DEDICATED TO LUXURY SINCE 1871

FASHION SHOW & COCKTAIL
THURSDAY, 21 OCTOBER 2004 at 6pm
AT A SECRET LOCATION!

PRESS CONTACT COURTNEY BEISHLINE 212. 645. 800

New York- Workhouse Publicity cordially invites select media to experience an evening of “Business Class” celebrating Zimmerli of Switzerland, the world’s finest underwear producer as they unveil their latest collection. The fashion show and cocktail will take place on Thursday, 21 October 2004 at 6pm at a secret location. Please note this is a closed event and media attendance is by invitation only. It’s been said that genuine luxury is always the original article. Traditionally luxury is associated with handcrafted goods, and handcrafted goods come at a price. Nevertheless, it is a great temptation to bring pseudo-luxury products into the market under spectacular names. Founded in 1871 by Pauline Zimmerli, Zimmerli of Switzerland is the noblesse of intimate under garments for men and women. For the past 130 years, Zimmerli of Switzerland has allowed itself the luxury of producing only genuine Swiss, high-quality underwear. Made with the finest natural fibers such as cotton, wool and silk it’s what the quality-conscious customer really understands and appreciates. Having imported the first knitting machine into Switzerland along with insurmountable value of craftsmanship, Zimmerli has always been designed and produced exclusively by highly skilled artisans. Today, Zimmerli’s purity is world-renowned and adorned by such iconic personalities as Anthony Hopkins, Karl Lagerfeld, Denzel Washington, Don Johnson, Donald Sutherland, Kurt Russell, Kevin Spacey, Laurence Fishburn, Mel Gibson, Michael Jordan, Robert DeNiro, Roger Moore, Sylvester Stallone, Tom Cruise, Tom Hanks, Danny de Vito, Ricky Martin, Keanu Reeves, Kevin Klein and Will Smith. Zimmerli of Switzerland also manufactures the Marc Jacobs lingerie and underwear lines. New comfort can now be found in Zimmerli’s latest Men’s collection entitled Business Class. Constantly improving the excellent quality of their underwear, Business Class quality will add an antibacterial capacity to the already superior cotton comfort. The garment will maintain a scentless aroma even when subjected to smoke or other contaminants. The Richelieu line made famous by Will Smith in the movie Ali and Drew Barrymore in Charlie’s Angels is a mixture of super-fine, 100% ribbed cotton available in white and black coloring. With immense elasticity and sophisticated tailoring, Richelieu guarantees unparalleled comfort. With its sheen and smooth surface, it feels like a natural, luxurious second skin. The finest natural fibers of cotton, wool and silk these luxurious fibers are produced in Swiss spinning mills and textile finishing plants with a sophisticated knitting technique unique to Zimmerli. Using royal fine long-rod twisted yarns and Egyptian Mako cotton Zimmerli intimates are mercerized twice creating the world’s softest garments that blend into interchanging with body temperature to grant luxurious comfort. Zimmerli of Switzerland crafted intimates include a men’s collection of t-shirts, briefs, boxers, boxer briefs, shorts and a women’s elite collection of tops and underpants. Zimmerli also carries nightwear, polo shirts, sweaters and socks. Most products can be purchased at Barney’s New York and at Neiman Marcus across the country. Press please contact Courtney Beishline via beishline@workhousepr.com. For more information visit www.zimmerlitextil.ch