PATRAVI TRIBUTE TO “FRITZ BRUN”
125 LIMITED-EDITION PERPETUAL CHRONOGRAPH
DEBUTS FALL, 2004


CARL F. BUCHERER
STYLISH SWISS TIMEPIECES SINCE 1919
PRESS CONTACT KALI SOUTHERN 212. 645. 8006

NEW YORK - To celebrate the 125th Anniversary of famed Swiss composer Fritz Brun, Carl F. Bucherer has created the Patravi “Tribute to Fritz Brun”, 125 limited-edition timepieces of perpetual chronographs, 75 in 18k pink gold and 50 in 18k white gold. This remarkable and unique watch is for connoisseurs of the greatest mastery in the art of watchmaking. This chronograph with a perpetual calendar and moon-phase indicator has a highly complex and richly decorated mechanism with a 21-carat gold winding weight. Fritz Brun and Carl F. Bucher have a lot in common. Both were pioneers in their time. Charismatic personalities who always went their own way. Undeterred in their search for perfection, Carl F. Bucherer as a watchmaker and Fritz Brun as a musician. The Swiss Chronometer Testing Institute tested the mechanical movement of this creation for 360 consecutive hours and awarded it the traditional chronometer certificate. It is protected by a masterfully wrought case, a highly complex construction of 52 individual components. Like all Patravi cases, the costly surface finish is apparent in the interplay between satiated and polished surfaces. The arrangement of the different functions, the time display and case design have been deliberately chosen to ensure that the timepiece is as easy as possible to read and use. The chronograph functions can be readily activated by means of two elegant rectangular push-buttons on the side of the middle section of the case. Once again, Carl F. Bucherer has demonstrated the importance that it attaches to the combination of technology, comfort and elegant aesthetics. Each of the numbered and certified "Patravi Tribute to Fritz Brun" timepieces is unique and uncompromising. Like the people who created it. We cordially invite you to contact Workhouse Publicity, Kali Southern with all press requests by telephone 212. 645. 8006 or via email southern@workhousepr.com for an exclusive preview of the Carl F. Bucherer collection or to schedule an interview with the Carl F. Bucherer North American principals.

ABOUT THE LIMITED EDITION PATRAVI FRITZ BRUN
• The case is made of 18 karat white or pink gold.
• The case back is secured with screws.
• Sapphire crystal.
• Automatic Movement CFB 1959. Power Reserve: 42hrs.
• Perpetual Calendar.
• Chronograph, Chronometer C.O.S.C.
• Moon Phase.
• Hand sewn Louisiana Alligator Leather strap. 18k white or pink gold folding clasp.
• Water-resistant to 50 meters.
• Case Diameter 42mm.
• 18k Pink gold edition (limited to 75). 18k White gold edition (limited to 50)
• 5-year guarantee.
• Prices from $9,700 - $43,000 USD.

FRITZ BRUN
Fritz Brun, one of the most prominent celebrities in the Swiss music scene in the first half of the twentieth century, was born in Lucerne on 18 August 1878. After studying music in Cologne, Berlin and London, he initially taught piano in various cities, including Berne, where he became chairman of the Berne Musical Society in 1909. He composed ten symphonies in the tradition of Brahms and Bruckner. Much respected and honored, the award-winning musician retired to Morcote (Switzerland), where he was unflagging in composing right up to his death in 1959.

CARL F. BUCHERER: STYLISH SWISS TIMEPIECES SINCE 1919
Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Bucherer philosophy is all about, a watch for “those who go their own way.” Carl Friedrich Bucherer presented his first watch collection in 1919 and began a watch-making heritage, which continues to this day. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherer maintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherer name is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business that has been handed down over three generations, Carl F. Bucherer remains the only genuine watch brand from the heart of Switzerland, where every detail of watch crafting is done, even down to the setting of the flawless diamonds that adorn their watches. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements, which are both technically refined and authentic.  For additional information please visit www.carl-f-bucherer.com.

CARL F. BUCHERER: STYLISH SWISS TIMEPIECES SINCE 1919
Carl F. Bucherer watch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer – “a watch for those who go their own way”. The official launch took place in Switzerland at this year's Baselworld  2004. Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too. For more information please visit www.carl-f-bucherer.com.





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