CARL F. BUCHERER
STYLISH SWISS TIMEPIECES SINCE 1919

SOHO HOUSE
2005 OSCAR VILLA


LOS ANGELES, CALIFORNIA
21 FEBRUARY 2005 - 27 FEBRUARY 2005


SCHEDULE AN APPOINTMENT OR VIE W THE COLLECTION
PRESS CONTACT WORKHOUSE PUBLICITY, CEO
ADAM NELSON 212. 645. 8006


LOS ANGELES-Workhouse Publicity is proud to announce that Carl F. Bucherer, stylish Swiss timepieces since 1919 has become a sponsor of the Soho House Oscar Villa which will be based in Los Angeles, California from Monday, 21 February 2005 through the night of the Academy Awards, Sunday, 27 February 2005.

Carl F. Bucherer joins InStyle Magazine, A Diamond Is Forever, MAC Cosmetics and Absolut Vodka as the sponsors of the Soho House Oscar Villa. The intent of the Villa is to provide invited guests a place where they can relax, have meetings, eat and drink as well as retreat from the mayhem of pre-Oscar week. Therapists from the Cowshed Spas, Bumble and Bumble and Mac Cosmetics will be on hand at the house throughout the term. Last year Soho House held their first Soho House Oscar Event in Los Angeles in a mansion located in the Hollywood Hills. Kevin Spacey, Charlize Theron, Elton John, Naomi Watts and Sharon Stone were amongst those who attended. Entry to the Soho House Oscar Villa is by invitation only.

For an exclusive preview of the 2005 Carl F. Bucherer collection or to schedule an interview with Carl F. Bucherer North American principles at the 2005 Soho House Oscar Villa from Monday, 21 February 2005 through Sunday, 27 February 2005, we cordially invite you to contact Workhouse Publicity, CEO, Adam Nelson with all press requests by telephone 212. 645. 8006 or via email nelson@workhousepr.com.

SOHO HOUSE
Soho House was founded in London in 1995 as a private members club catering to people in the film and media industries. Sister clubs include The Electric House in London’s Notting Hill; Babington House, a 28 room hotel near Bath where the original Cowshed Spa was founded; and Soho House New York, which opened in 2002. Soho House New York has 24 bedrooms as well as a screening room, spa, roof deck with swimming pool, restaurant and bar. For more information please visit www.sohohouse.com

CARL F. BUCHERER
Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Bucherer philosophy is all about, a watch for “those who go their own way.” Carl Friedrich Bucherer presented his first watch collection in 1919 and began a watch-making heritage, which continues to this day. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherer maintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherer name is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business that has been handed down over three generations, Carl F. Bucherer remains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements, which are both technically refined and authentic.

Carl F. Buchererwatch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer – “a watch for those who go their own way”. The official launch took place in Switzerland at this year’s Baselworld  2004. Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too. For more information please visit www.carl-f-bucherer.com.

Carl F. Bucherer is available at:
Alpha Omega Harvard Square 1380 Mass. Ave. Cambridge MA 617-864-1227
Alpha Omega - Prudential 800 Boylston St. Suite 129 Boston MA 617-424-9030
Armel Jewelers 22 N. Boulevard of the Presidents Sarasota FL 941-388-3711
Bigham Jewelers 2900 Tamiami Tr. North Naples FL 239-434-2800
Lester Lampert 57 East Oak St. Chicago IL 312-944-6888
D'amore Jewelers 731 Anderson Ave. Cliffside Park NJ 201-945-0530
Harold Jaffee Jewelers 4211 Talmadge Rd. Toledo OH 419-472-4480
USA : 1-800-395-4306; info@cfbnorthamerica.com USA







The WORKHOUSE UNDERGROUND is a division of WORKHOUSE PUBLICITY
For more information, email info@workhousepr.com