CARL F. BUCHERER
STYLISH SWISS TIMEPIECES SINCE 1919

PATHOS ROUND
MOTHER'S DAY: SUNDAY, 8 MAY 2005

PRESS CONTACT WORKHOUSE PUBLICITY, CEO
ALEXIS BODKIN VIA 212.645.8006

USA- Make this Mothers Day timeless with Carl F. Bucherer’s stunning new Pathos Round elegantly presented on a baby blue strap or silver wave band in white gold. Clean and classic in form, Carl F. Bucherer’s passion for detail can be seen in the specially set 112 sparkling diamonds and dazzling mother of pearl watch face. Details that pay tribute to elegance, discretion and femininity inspiring not just women who wear it, but those who admire it. Dreamily seductive, this fascinating creation is, as expected, made in Switzerland. The beauty of Carl F. Bucherer’s Pathos Round is surpassed only by that which is timeless — and what could be more enduring than a symbol of eternity? Carl F. Bucherer’s Pathos Roundis a truly enchanting watch, both up-to-the-minute yet timeless, is set with the highest quality diamonds. Entrancing, multi-faceted and feminine, the Pathos watch family embodies a sense of Carl F. Bucherer style – contemporary, original and technically mature. The Pathos is the culmination of over eighty years of experience and it pays a well-earned tribute to the esteemed founder of the company. It’s modern design and innovative appearance leaves no desire unfulfilled. Bracelets and cases are available in either white or yellow gold. Just as elegant are the combinations with the soft and smooth fabric watchstraps or the fine alligator leather watchbands. The demanding designers have created three exclusive mother-of-pearl versions of the watch face: white, pink or anthracite. Choosing either a complimentary color scheme or a harmonious contrast, your heart will grow fonder with each version of the Pathos round presented. The passion for detail can also be seen in the Arabian numbers, especially created for Carl F. Bucherer. Depending on which timepiece chosen, the remaining eight numbers are replaced with sparkling diamonds. A high-quality, extra flat ETA quartz movement ensures a reliable time display. Waterproof to 30 meters, a screw-down back and a domed sapphire crystal are all further qualities meeting the highest of demands. These features are as much a part of the Pathos as is its compelling charm. We cordially invite you to contact Workhouse Publicity publicist Alexis Bodkin with all press requests by telephone 212. 645. 8006 or via email alexis@workhousepr.com for an exclusive preview of the 2005 Carl F. Bucherer collection or to schedule an interview with the Carl F. Bucherer North American principles.


ABOUT THE PATHOS ROUND

    • Reference: 00.1509.02.75.11 (369-156-1)
    • Movement: ETA 280.002
    • Quartz
    • Functions: hours & minutes
    • Case diameter 27 mm
    • Case in 18 K yellow or white gold
    • Sapphire Crystal
    • High-caliber diamonds TW if to VVS are used
    • Mother of Pearl Face
    • Screw on back
    • Water-resistant to 30 meters
    • Strap: High quality leather or fabric straps
    • Hand crafted metal straps
    • Band width: 15 mm
    • Price: Midi $12,500- Diva $20,900
    • Retail: 1-800-395-4306 or info@cfbnorthamerica.com

Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Bucherer philosophy is all about. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherer maintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherer name is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business which has been handed down over three generations, Carl F. Bucherer remains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements which are both technically refined and authentic.

USA: 1-800-395-4306; info@cfbnorthamerica.com
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CARL F. BUCHERER: STYLISH SWISS TIMEPIECES SINCE 1919
Carl F. Buchererwatch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer – “a watch for those who go their own way”. The official launch took place in Switzerland at this year’s Baselworld  2004. Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too. For more information please visit www.carl-f-bucherer.com.





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