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USA- Timeless Treasures are at your fingertips this holiday season with Carl F. Bucherer’s Patravi Chronograph GMT being the latest homage to the legendary race of time. They exclusively developed the 1901 caliber now with an all-new 42 mm case diameter combining a chronograph with a dual time zone display.  Incredibly simple to adjust due to its complex mechanism by pulling the crown out, the hour hand disengages from the hand movement and can thus be set an hour at a time. During this process, the watch works as normal and never loosing track of the time. The date is also altered simultaneously, backwards or forwards as appropriate. The second time zone can be read on the 24-hour bezel via a red hand. The movement continues working when the quick setting function is used, guaranteeing the exact time. And for you Fashionistas seeking the ultimate in a luxury brand, the Pathos, has a valuable new limited-addition: the Pathos Zebra Diva. This unique model uncompromisingly illustrates the skill of Carl F. Bucherer’s jewelers. Close scrutiny of the special arrangement of the precious stones on the watch face will be enough to convince you that each individual watch is a masterpiece of jewelry making skill. Each and every individual model exudes extravagance and elegance. The sophisticated design of the glittering precious stones – white or black brilliants, rubies and sapphires combined – ensures breathtaking beauty. Each stone is chosen using the highest of quality criteria. With several facets, the fine cut of the brilliants creates the most beautiful of sparkles. As the name implies, this is the finest cut in jewelry making, and can only be carried out on certain stones. Furthermore, our luxury retailers have made it nearly impossible not to splurge this holiday season with one of Carl F. Bucherer’s finest timepieces. We cordially invite you to contact Workhouse Publicity, publicist Alexis Bodkin by telephone 212. 645. 8006 or via email alexis@workhousepr.com for an exclusive preview of the Carl F. Bucherer collection or to schedule an interview with the Carl F. Bucherer North American principles.

PATRAVI CHRONOGRAPH GMT
• Movement CFB 1901
• Functions: hours, minutes, small second, big date, power reserve 42h
• Automatic
• Chronograph GMT
• Second Time Zone
• Water resistant to 50 m
• Sapphire crystal back, screwed in with titanium screws
• Strap: Alligator leather strap
• Folding clasp
• Price: $6,200
• Purchase: 1-800-395-4306 or info@cfbnorthamerica.com

PATHOS ZEBRA DIVA
• Movement Quartz
• Functions: Hours, minutes
• Jewels: 261 Top Wesselton diamonds vvs 0.57 ct TW|
• 126 black diamonds 0.54 ct.
• Case; 18K White gold
• Dial: 232 diamonds full cut 0.51 ct, 102 black diamonds 0.46 ct.
• Domed shaped sapphire crystal
• Water resistant to 30 m
• Strap: Stingray Galuchat strap
• Folding clasp 18K WG
• Price: $43,000
• Purchase: 1-800-395-4306 or info@cfbnorthamerica.com

Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Bucherer philosophy is all about, a watch for “those who go their own way.” Carl Friedrich Bucherer presented his first watch collection in 1919 and began a watch-making heritage, which continues to this day. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherer maintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherer name is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business that has been handed down over three generations, Carl F. Bucherer remains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements, which are both technically refined and authentic.

CARL F. BUCHERER: STYLISH SWISS TIMEPIECES SINCE 1919
Carl F. Bucherer watch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer – “a watch for those who go their own way”. The official launch took place in Switzerland at this year’s Baselworld  2004. Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too. For more information please visit www.carl-f-bucherer.com.