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London Jewelers 47 Main Street South Hampton, NY 631-287-4499
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USA– Staying ahead of the curve with this year’s distinctive designs by Carl F. Bucherer. Once again the international brand proves to be at the forefront of innovative luxury by creating timepieces inspired with beauty, magnificent colors and transparency along with strength and durability. “Simply sophisticated” is the name for this stunning Patravi Rose Gold Annual Calendar whose useful mechanical function calendar takes the different lengths of months into account and has to be corrected only once a year, at the end of February. With the Patravi Chronograph “big date” Annual Calendar, a complicated system of numerous wheels, levers and sliding gears that switches exactly to the first of the month, irrespective of whether 30 or 31 days have passed. The only correction required is a minor adjustment via the crown at the end of February. Which is a useful complication showing the date on two separate disks. Another major advantage is the type of date indicator. On the Patravi Chronograph Annual Calendar the current date appears in a large window off the face. The beautifully framed date indicator is not placed in the usual position but at 12-o’clock. Hence all the functions are arranged symmetrically on the watch face, making it easy to read the date at a glance. “Watchout” for today’s self-confident and independent women who favor a watch that embodies her individuality and stands out from the crowd. The Alacria Midi Yellow Gold from Carl F. Bucherer was created with just this in mind. Introduced in 2004, the first collection defined its own fresh, unique and appealing style, with its simple yet bold contours and high-quality stainless steel or gold materials complemented by sparkling diamonds and exquisite, exotic leather and textile straps. Now, the uniquely graceful elegance of the case has been carried over into the design of the new bracelet, in yellow or white gold and stainless steel imparting a sublime harmony to the whole. We cordially invite you to contact Workhouse Publicity, Alexis Bodkin by telephone 212. 645. 8006 or via email alexis@workhousepr.com for an exclusive preview of the Carl F. Bucherer collection or to schedule an interview with the Carl F. Bucherer North American principles.

PATRAVI ROSE GOLD ANNUAL CALENDAR
• Movement CFB 1957
• Functions: hours, minutes, small second, chronograph, big date, annual calendar
• Dial: Silver with indexes  
• Case: 18K Rose Gold
• 42 mm, height 13.6 mm
• Water resistant to 50 m
• Sapphire crystal back, screwed in with titanium screws
• Strap: Hand sewn in Louisiana alligator leather strap
• Folding clasp in18K Rose Gold     
• Price: $21,900
• Purchase: 1-800-395-4306 or info@cfbnorthamerica.com

ALACRIA MIDI YELLOW GOLD
• Quartz ETA 280.002
• 102 Top Wesselton Diamonds TW vvs.(1.60 ct)
• Case: Yellow Gold18K
• Mother of Pearl dial with roman numerals
• Spherically  shaped sapphire crystal
• Water resistant to 30 m
• Double sealed screwed in crown
• Mini sizes available
• Bracelet 18K Yellow Gold
• Price: $25,300
• Purchase: 1-800-395-4306 or info@cfbnorthamerica.com

Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Bucherer philosophy is all about, a watch for “those who go their own way.” Carl Friedrich Bucherer presented his first watch collection in 1919 and began a watch-making heritage, which continues to this day. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherer maintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherer name is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business that has been handed down over three generations, Carl F. Bucherer remains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements, which are both technically refined and authentic.

CARL F. BUCHERER: STYLISH SWISS TIMEPIECES SINCE 1919
Carl F. Bucherer watch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer – “a watch for those who go their own way”. The official launch took place in Switzerland at this year’s Baselworld  2004. Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too. For more information please visit www.carl-f-bucherer.com.