USA–This Father’s Day keep time with this stunning new product the Patravi Chronograph Big Date from Carl F. Bucherer. The beauty of Carl F. Bucherer’s Patravi Chronograph Big Date is surpassed only by that which is timeless — and what could be more enduring than a symbol of eternity? It must be one of the things we do most frequently each day: look at our PDA, our computer and our wristwatch to find out what the date it is. A watch is quite unique in one respect: it’s always at hand and it doesn’t need to be opened, loaded or started. Carl F. Bucherer has made it much easier and quicker to read the date. This technically perfected timepiece also appeals with its robust and characterful design. The watchmakers of the Lucerne-based tradition-conscious company have designed a type of display for the Patravi chronograph Big Date with its exquisite automatic movement. The current date now appears in a large window of the watch face. The movement is protected by a stong case, whose base is fixed by means of seven screws. And a single-sided anti-reflective sapphire crystal glass allows an optimum view of the silver-plated or black watch face. In addition to Big Date comes the Big Date with Annual Calendar (only available in gold priced $15,900- $16,200). Over eighty years of expertise are expressed in the new Patravi Chronograph Big Date, which shows its well- earned respect for the company’s founder and grandfather of the current owner. Carl Friedrich Bucherer started his own watch production in Lucerne in 1919 – today, the name of Bucherer represents worldwide the highest standard of watch and jewelry craftsmanship, as well as the best of the strong tradition of Swiss quality. We cordially invite you to contact Workhouse Publicity, Alexis Bodkin with all press requests by telephone 212. 645. 8006 or via email alexis@workhousepr.com for an exclusive preview of the Carl F. Bucherer collection or to schedule an interview with the Carl F. Bucherer North American principles.

• Reference: 00.10611.08.23.21 
• Movement: CFB 1956
• Power reserve: 42 h
• Jewels: 49
• Case: Screwed crown
• Stainless steel
• Sapphire crystal
• Water-resistant to 50 m
• Case diameter 40 mm
• Bracelet: Stainless steel bracelet
• Price: $5,100 in steel
• Retail: 1-800-395-4306 or info@cfbnorthamerica.com

Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Bucherer philosophy is all about. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherer maintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherer name is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business which has been handed down over three generations, Carl F. Bucherer remains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements which are both technically refined and authentic.

USA: 1-800-395-4306; info@cfbnorthamerica.com
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CARL F. BUCHERER: STYLISH SWISS TIMEPIECES SINCE 1919
Carl F. Buchererwatch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer – “a watch for those who go their own way”. The official launch took place in Switzerland at this year’s Baselworld  2004. Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too. For more information please visit www.carl-f-bucherer.com.