ALEXIS BODKIN VIA 212.645.8006

USA– Beauty, magnificent colors and transparency along with strength and durability are the characteristics that gemstone lovers associate with sapphires. The glorious colors of India – the land of maharajas, fairy tales, and magicians – provide the inspiration for selecting the costly sapphires that adorn Carl F. Bucherer’s new Alacria Fancy Diva Limited Edition watch. This exclusive edition of 25 high jewelry watches is set with blue or orange sapphires. According to Indian tradition, colors are used to honor creation and can affect the fortune and health of human beings. Like music, colors make the soul sing. The Indian word for color has three different meanings: melody, feeling and dye or pigment. All three concepts are united in the Alacria Fancy Diva. With this watch, Carl F. Bucherer has created a sophisticated union of the watchmaker’s skill with the rich tradition of the jeweler’s art. The eye-catching feature of the Alacria Fancy Diva collection is its large case, which measures about 13⁄4by 11⁄4inches. This watch is like a diva on the wrist; it captivates the viewer through its sensuous and unique shape. It is a brilliant mixture of grace and opulence. What make’s the sapphire unique is not only its rarity but above all its special hardness. The valuable rough crystals are found underground in only a few places in the world, and arduous work is required to bring them to light. The crystals are then transformed into sparkling gems in a painstaking process. When cutting a sapphire, the gem cutter must bring his whole skill to bear since the gemstones are not only very hard but also contains different shades and intensities of color depending on the direction from which they are viewed. Carl F. Bucherer’s experienced designers use only stones of the highest quality for the Alacria Fancy Diva Limited Edition. The sensuous uniqueness of its shape is quite captivating. We cordially invite you to contact Workhouse Publicity, Alexis Bodkin with all press requests by telephone 212. 645. 8006 or via email for an exclusive preview of the Carl F. Bucherer collection or to schedule an interview with the Carl F. Bucherer North American principles.


  • Limited Edition: 25 pieces
  • Movement: Quartz
  • Functions: hours, minutes
  • Case: 18K white gold (750 Au/150 Pd, nickel-free)
  • 52 blue baguette sapphires, top quality, 5.60 ct, 82 diamonds, full cut TW vvs,1.30 ct,154 blue sapphires 24/16,0.90 ct
  • Length 1.78 “, width 1.24”, height 0.32“
  • Curved sapphire crystal, waterproof to a depth of 98.5 ft
  • Watch dial: silver with two Roman numerals
  • Strap: blue alligator leather strap
  • Folding clasp in 18K white gold
  • Price: 53,000
  • Purchase: 1-800-395-4306 or

Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Bucherer philosophy is all about. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherer maintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherer name is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business which has been handed down over three generations, Carl F. Bucherer remains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements which are both technically refined and authentic.

USA: 1-800-395-4306;
Alpha Omega Harvard Square 1380 Mass. Ave. Cambridge MA 617-864-1227  
Alpha Omega- Prudential 800 Boylston St. Suite 129 Boston MA 617-424-9030  
Armel Jewelers 22 N. Boulevard of the Presidents Sarasota FL 941-388-3711  
Bigham Jewelers 2900 Tamiami Tr. North Naples FL 239-434-2800 D'amore Jewelers 731 Anderson Ave. Cliffside Park NJ 201-945-0530  
Harold Jaffee Jewelers 4211 Talmadge Rd. Toledo OH 419-472-4480  
LesterLampert 57 East Oak St. Chicago IL 312-944-6888  
London Jewelers  2 Main Street East Hampton NY 631-329-3939  
London Jewelers  47 Main Street South Hampton NY 631-287-4499  
Louis Anthony 1775 N. Highland Rd. Pittsburgh PA 412-854-0310 Polacheck's Jewelers 4719 Commons Way Calabasas CA 818-225-0600
Azura by Jewels PO Box 1390 St. Thomas, USVI 00804 340-777-4222
Shivas Gold and Gems 75 Front Street Philipsburg, St. Maarten 599-542-5946  
Shivas Gold and Gems LG Smith Blvd. 94 Royal Plaza Mall Oranjestad, Aruba  297-583-4077

Carl F. Buchererwatch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer – “a watch for those who go their own way”. The official launch took place in Switzerland at this year’s Baselworld  2004. Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too. For more information please visit

For more information, email