ALEXIS BODKIN TEL: 212.645.8006

: 1-800-395-4306; USA
London Jewelers 47 Main Street South Hampton, NY 631-287-4499
London Jewelers 2 main Street East Hampton, NY 631-329-3939
Polacheck’s Jewelers 4719 Commons Way Calabasas 818-225-0600
Alpha Omega Harvard Square 1380 Mass. Ave. Cambridge MA 617-864-1227
Alpha Omega- Prudential 800 Boylston St. Suite 129 Boston MA 617-424-9030
Armel Jewelers 22 N. Boulevard of the Presidents Sarasota FL 941-388-3711
Bigham Jewelers 2900 Tamiami Tr. North Naples FL 239-434-2800
Lester Lampert 57 East Oak St. Chicago IL 312-944-6888
D'amore Jewelers 731 Anderson Ave. Cliffside Park NJ 201-945-0530
Harold Jaffee Jewelers 4211 Talmadge Rd. Toledo OH 419-472-4480

USA– Staying ahead of the curve with this year’s distinctive designs by Carl F. Bucherer. Once again the international brand proves to be at the forefront of innovative luxury by creating jewelry inspired with beauty, magnificent colors and transparency along with strength and durability. The characteristics that gemstone lovers associate with sapphires along with the glorious colors of India – the land of maharajas, fairy tales, and magicians – provide the inspiration for selecting the costly sapphires that adorn Carl F. Bucherer’s new Alacria Fancy Diva Limited Edition watch. This exclusive edition of 25 high jewelry watches is set with blue or orange sapphires. According to Indian tradition, colors are used to honor creation and can affect the fortune and health of human beings. Like music, colors make the soul sing. The Indian word for color has three different meanings: melody, feeling and dye or pigment. All three concepts are united in the Alacria Fancy Diva. With this watch, Carl F. Bucherer has created a sophisticated union of the watchmaker’s skill with the rich tradition of the jeweler’s art. The eye-catching feature of the Alacria Fancy Diva collection is its large case, which measures about 13⁄4by 11⁄4inches. This watch is like a diva on the wrist; it captivates the viewer through its sensuous and unique shape. It is a brilliant mixture of grace and opulence. What make’s the sapphire unique is not only its rarity but above all its special hardness. The valuable rough crystals are found underground in only a few places in the world, and arduous work is required to bring them to light. The crystals are then transformed into sparkling gems in a painstaking process. When cutting a sapphire, the gem cutter must bring his whole skill to bear since the gemstones are not only very hard but also contains different shades and intensities of color depending on the direction from which they are viewed. Carl F. Bucherer’s experienced designers use only stones of the highest quality for the Alacria Fancy Diva Limited Edition. The sensuous uniqueness of its shape is quite captivating.

The perfect complement to Fall’s understated fashions is the new, sophisticated Patravi Tonneaugraph Rose Gold. Setting the mark for luxury and style again this year is one of Switzerland’s most prestigious watch and jewelry manufacturers, Carl F. Bucherer. The automatic caliber CFB 1960 – with chronograph and big date – is embedded in the tonneau-shaped two part rose gold 18K case, displaying the power reserve in a quite unconventional way. The power reserve feature makes sense, especially for people who frequently change watches. At 6 o’clock position there is an arc-shaped scale with high/low display in the form of a disc, which rotates in a clockwise direction when the watch is wound up. Superimposed on this disc is a hand that also moves in the natural direction of rotation (clockwise) as the watch runs, i.e. the hand does not behave in a retrograde way. The Carl F. Bucherer Patravi Tonneaugraph is the first watch ever to integrate this technical sophistication. We cordially invite you to contact Workhouse Publicity, Alexis Bodkin by telephone 212. 645. 8006 or via email for an exclusive preview of the Carl F. Bucherer collection or to schedule an interview with the Carl F. Bucherer North American principles.

• Limited edition: 25 Pieces
• Movement: Quartz
• Functions: hours, minutes  
• Case: 18K white gold (750 Au/150 Pd, nickel-free)
• 92 Orange baguette sapphires, top quality, 8.90 ct, 154 diamonds, full cut TW vvs. 0.80ct
• Length 1.78”, width 1.24”, height 0.32”
• Curved sapphire crystal, waterproof to a depth of 98.5 ft
• Strap: Orange alligator or leather strap
• Folding clasp in18K white gold       
• Price: $69,000
• Purchace: 1-800-395-4306 or

• Movement: Automatic Caliber 1960 (ETA 2892-2)
• Functions: hours, minutes, small second hand, date indication on 2 separate disks “big date”, power reserve indication, chronograph (stop watch)
• Case: 2 part rose gold 18K
• Height 7, Width: 30 mm
• Sapphire crystal glass curve, anti-reflection inside and outside back case secured with double sealed screw-in crown
• Water resistant to 50 m
• Dial: Silvery watch face
• Bracelet: Rose Gold 18K, folding clasp
• Price: $22,000
• Purchase: 1-800-395-4306 or

Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Bucherer philosophy is all about, a watch for “those who go their own way.” Carl Friedrich Bucherer presented his first watch collection in 1919 and began a watch-making heritage, which continues to this day. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherer maintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherer name is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business that has been handed down over three generations, Carl F. Bucherer remains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements, which are both technically refined and authentic.

Carl F. Bucherer watch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer – “a watch for those who go their own way”. The official launch took place in Switzerland at this year’s Baselworld  2004. Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too. For more information please visit

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