: 1-800-395-4306; USA
London Jewelers 47 Main Street South Hampton, NY 631-287-4499
London Jewelers 2 main Street East Hampton, NY 631-329-3939
Polacheck’s Jewelers 4719 Commons Way Calabasas 818-225-0600
Alpha Omega Harvard Square 1380 Mass. Ave. Cambridge MA 617-864-1227
Alpha Omega- Prudential 800 Boylston St. Suite 129 Boston MA 617-424-9030
Armel Jewelers 22 N. Boulevard of the Presidents Sarasota FL 941-388-3711
Bigham Jewelers 2900 Tamiami Tr. North Naples FL 239-434-2800
Lester Lampert 57 East Oak St. Chicago IL 312-944-6888
D'amore Jewelers 731 Anderson Ave. Cliffside Park NJ 201-945-0530
Harold Jaffee Jewelers 4211 Talmadge Rd. Toledo OH 419-472-4480

USACarl F. Bucherer sparkles with diamond Style. Once again the international brand proves to be at the forefront of innovative luxury by creating timepieces inspired with beauty, magnificent colors and transparency along with strength and durability. Adding a new face to the Patravi series, the Patravi Tonneau’s distinctive barrel-shaped watchcase with diamond bezel is decorated with 60 top quality diamonds (1.2 ct), giving the dial a completely new look. Black or silver colored, the dial features hour markers or stylized Roman or Arabic numerals, and the watch is also available with a steel bracelet or leather wrist strap. The unique shape and design of this timepiece illustrate the highly skilled craftsmanship so important to the brand, while the power reserve indicator at 12 o'clock, and the 24-hour display at 6 o'clock, add to the overall effect of a perfectly balanced watch dial. The functional and ergonomic qualities of the Patravi Tonneau will appeal to men and women looking for high technology combined with great comfort. And the 24-hour display, which can also be used to display a second time zone and will appeal to travelers for which elegance is important, no matter where they are. Precision, reliability and the highest quality technologically can only typify a  Carl F. Bucherer – these components are clearly evident in this timepiece. Another ingenious combination of watch making and jewelry crafting. This Alacria Diva has an eye-catching and extra large watchcase with characteristic curved sides in which high-quality precious diamond stones are set. As a result, the watch appears as elegant and slender as if it had been sculpted out of metal. It speaks a clear, direct language and conveys a playful, unforced radiance. Strong color accents emphasize the simplicity of form. Black, white and extra large numbers accentuate the striking graphical design with its array of sparkling diamonds, the Alacria Diva draws attention to the wrist. An outstanding mixture of grace and opulence endows the new, extra large Alacria with the effect of a diva. Its shape is captivating. The unique model uncompromisingly illustrates Carl F. Bucherer’s jewelry and watch making skills. Now traveling her way across the world from Switzerland, this diva finally makes her debut in the states turning the temperature on high and setting the world on fire. We cordially invite you to contact Workhouse Publicity, Alexis Bodkin by telephone 212. 645. 8006 or via email for an exclusive preview of the Carl F. Bucherer collection or to schedule an interview with the Carl F. Bucherer North American principles.

• Movement CFB 1953 (ETA 2892-2)
• Functions: hours, minutes, small second, big date, power reserve
• Dial: White with roman numerals
• Case: 2 Part stainless steel
• 13, 80m; long 52 m width 30mm
• Water resistant to 50 m
• Sapphire crystal back, screwed in with titanium screws
• Strap: Python leather strap
• Folding clasp
• Price: $11,000
• Purchase: 1-800-395-4306 or

• Quartz ETA 280.002
• Functions: Hours, minutes, small second
• Jewels: 128 diamonds FC, 2.5ct TW
• Case; 18K White gold
• Dial: Black with roman numerals
• Spherically  shaped sapphire crystal
• Water resistant to 30 m
• Double sealed screwed in crown
• Strap: Textile with folding clasp
• Price: $25,900
• Purchase: 1-800-395-4306 or

Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Bucherer philosophy is all about, a watch for “those who go their own way.” Carl Friedrich Bucherer presented his first watch collection in 1919 and began a watch-making heritage, which continues to this day. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherer maintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherer name is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business that has been handed down over three generations, Carl F. Bucherer remains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements, which are both technically refined and authentic.

Carl F. Bucherer watch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer – “a watch for those who go their own way”. The official launch took place in Switzerland at this year’s Baselworld  2004. Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too. For more information please visit

For more information, email