ADAM NELSON 212. 645. 8006

Alpha Omega Harvard Square 1380 Mass. Ave. Cambridge MA 617-864-1227
Alpha Omega- Prudential 800 Boylston St. Suite 129 Boston MA 617-424-9030
Armel Jewelers 22 N. Boulevard of the Presidents Sarasota FL 941-388-3711
Bigham Jewelers 2900 Tamiami Tr. North Naples FL 239-434-2800
Lester Lampert 57 East Oak St. Chicago IL 312-944-6888
D'amore Jewelers 731 Anderson Ave. Cliffside Park NJ 201-945-0530
Harold Jaffee Jewelers 4211 Talmadge Rd. Toledo OH 419-472-4480
USA: 1-800-395-4306; USA

USA -Sensuality, grace, freedom and joie de vive are precisely the elements which went into the creation of Carl F. Bucherer’s Alacria Diva, an ingenious combination of watch making and jewelry crafting. 100% Swiss made and derived from the Greek word “fire”, the Alacria Diva conveys an attractive shape which blends spiced sophistication with angular boldness. A line with a distinct character, the Alacria is the perfect accessory for the woman with unrelenting energy, an insurmountable thirst for life and unquestionable beauty and elegance. TheAlacria Diva possesses an uncommonly large case, 45.1mm x 31.35mm, implemented in 18k white or yellow gold. Bound by an uncompromising design, the contours are soft but taut, and they speak a clear, direct language yet also convey a playful, unforced radiance. Strong color accents emphasize the simplicity of form. Black, white and extra large numbers accentuate the striking graphical design of the watch face. Set with a sparkling array of high-quality diamonds and exotic leather and textile straps, the Diva draws attention to the wrist.  An outstanding mixture of grace and opulence endows the extra large Alacria with the effect of a diva. Its shape is captivating. The Diva turns the temperature on high and sets the world on fire. We cordially invite you to contact Workhouse Publicity, CEO Adam Nelson with all press requests by telephone 212. 645. 8006 or via email for an exclusive preview of the Carl F. Bucherer collection or to schedule an interview with the Carl F. Bucherer North American principles.

• The case is made of 18 carat white or yellow gold 150/1000 palladium (weight: 65g).
• The back case is secured with screws and doomed sapphire crystals.
• Quartz Movement, Swiss Movement ETA 256.031  
• Set with Top Wesselton Diamonds. 46 diamonds (1.2ct TW vvs) or 128 diamonds (2.5ct TW vvs)-
• Watch face, hands and crown: black watch face with 12 Roman numerals, hands and gold crown in the Alacria Style.
• Finest textile strap (18mm/ 16mm) in black. 18k white gold folding clasp.
• Water-resistant to 30 meters
• White Gold w/ Black Sapphires – 18k White Gold case , 36 Diamonds (3.0ct TW vvs), 46 Black Sapphires (7.0ct ), Black Art Deco dial, Textile strap. 18k White gold, 62 Diamonds (1.2ct TW vvs), 66 Black Sapphires (1.4ct), Black Art Deco dial, Textile strap
• Prices from $9,700 - $43,000 USD

With lives so full of contrast Carl F Bucherer’s Patravi Tonneaugraph embodies the alluring complexities of today’s man and his attraction to sleek aesthetics.  High-tech may be the order of the day in the office, but it’s a “high mech” that one wears on his arm.  Playful encounters are a feature of everyday life.  When was the last time you broke from the well-trodden path and succeeded in leaving your own mark?  All of this is part of Carl F. Bucherer’s philosophy, a philsophy that finds stylish expression within the massive jumble of life’s paradoxes.  With the Patravi Tonneaugraph, Carl F. Bucherer is launching a completely new type of watch, one that lives up to those requirements. 100% Swiss-made, this exquisite timepiece is the first ever to combine three exceptionally practical mechanical features — chronograph, big date and power reserve display — within a tonneau-shaped case (tonneau: French for the word “barrel”).  The technical perfection, masculine design and sophisticated extras are never an end in themselves.  The lugs, buttons and crown fit smoothly into the barrel-shaped case which instantly conveys the attributes of a classic.  Reinforced by its black watch face and polished markings, the white numbers with red details add a touch of sportiness.  The placement of the small second at 3 o’clock the 30-minute counter at 9 o’clock and the power-reserve display at 6 o’clock are reminiscent of luxurious instrument panels from the automotive industry.  Superior craftsmanship, exceptional workmanship and unusual functionality have acquired a new face in the Patravi Tonneaugraph. A creation whose modern complexity meets old world sophistication.  For an exclusive preview of the Carl F. Bucherer collection or to schedule an interview with the Carl F. Bucherer North American principles, we cordially invite you to contact Workhouse Publicity, CEO Adam Nelson with all press requests by telephone 212. 645. 8006 or via email

• Caliber CFB 1960
• Automatic, Chronograph with big date and power-reserve display
• Functions: hours, minutes, small second hand, date indication on 2 separate disks “big date”, power reserve indication, chronograph (stop watch)
• Case: Multi-part stainless steel case
• Coated scratch resistant sapphire crystal
• High-quality decoration with circular pattern
• Cotes de Geneve and bluish screws, personalized flywheel in CFB style
• Black watch face with superimposed polished markings
• Luminescent nickel-plated hands and watch face
• Date window at 12 o’clock, small second hand at 3 o’clock, 30-minute counter at 9 o’clock, power-reserve display at 6 o’clock
• Prices from $6,900 - $7,300 USD.

Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Bucherer philosophy is all about, a watch for “those who go their own way.” Carl Friedrich Bucherer presented his first watch collection in 1919 and began a watch-making heritage, which continues to this day. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherer maintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherer name is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business that has been handed down over three generations, Carl F. Bucherer remains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements, which are both technically refined and authentic.  

Carl F. Buchererwatch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer – “a watch for those who go their own way”. The official launch took place in Switzerland at this year’s Baselworld  2004. Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too. For more information please visit

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