NEW YORK – Workhouse Publicity, an award-winning Public Relations agency, announced today that it has been selected by Borrelli, one of Italy’s most prestigious boutiques as the Agency of Record for U.S. marketing and domestic publicity. Workhouse Publicity will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency. The assignment is effective immediately.

Founded in the beginning of the XIX Century, the house of Borrelli is one of Italy’s most prestigious boutiques of high quality. Today, Borrelli has a unique pedigree and maintains a century old tradition within the luxury clothing sector. The New York store is located at 16 East 60th Street between Fifth Avenue and Madison, the clothiers line of magnificent shirts, ties, suits, pajamas, scarves, sweaters, shoes, outerwear, boxer shorts and the women’s wear collections are renowned for their meticulous detail, uncompromising quality, high aesthetic standards and distinctive designs. Richly imagined, the Borrelli name is synonymous with an indelible portrait of confidence. With strengths and values derived from the very fabric of the greatest Neapolitan tailors, a skill that has been handed down over the generations, Borrelli remains true to the Italian heritage of “Neapolitan style”. With essential Borrelli designs that look toward the future, Borrelli maintains over 3,5000 of the best Italian fabrics for handmade shirts and suits that authentically reveal a diverse tradition of elegance.

Especially created for the affluent international gentlemen and tailored to those who are adept in the art of living; whose intimate association with the finer things such as made-to-measure suits, Italian Sea Island cotton shirts with Mother of Pearl buttons, the finest cashmere sweaters and seven fold ties which only increase their passion for style. Today, Borrelli embodies that same authentic spirit for Italian-tailoring while maintaining a quest for fabric perfection gained from generations of experience. From the heart of Naples, each distinctive Borrelli original is made with passion to be worn for people who appreciate the details. For those who enjoy the moment and with whom fine Italian clothes mean more than simply a display of refined taste. Like the wearer of a fine Borrelli suit, each is enshrined in modern elegance. Hand-crafted, a Borrelli suit is individually built from thousands of fabric bolts and color swatches to carefully showcase the individuals stake in the world.

Adam Nelson, CEO of Workhouse Publicity stated," As Borrelli enthusiasts, we are absolutely thrilled to work with this elegant and stylish brand. This is truly a great opportunity to elevate one of Italy’s most prestigious clothiers. As a testament to our company’s creative approach, we will leverage promotional benefits and take Borrelli beyond their well-established luxury position.”

“The timeless elegance of Borrelli has never changed. Modern American taste is a rebirth of refinement and style ideal for the cosmopolitan man who identifies with Borrelli color, craftsmanship and attitude. We are pleased to enter into this distinctive relationship with Workhouse Publicity whose creative approach to luxury brands synchronizes extremely well with the Borrelli philosophy”, said Giuseppe de Corato, CEO of Borrelli.

We cordially invite you to contact Workhouse Publicity, CEO Adam Nelson directly at 212. 334. 8006 for an exclusive preview of the Borrelli collection or to schedule an interview with the Borrelli New York principles. For images of Borrelli principle Giuseppe de Corato please Workhouse Publicity, Kristina Ratliff via email at ratliff@workhousepr.com or 212. 334. 8006.