31 MARCH - 7 APRIL 2005

ADAM NELSON 212. 645. 8006

BASEL, SWITZERLAND: Workhouse Publicity is proud to announce the unveiling of the Carl F. Bucherer2005 watch collection at this year's Baselworld: The Watch & Jewelry Show located in Basel, Switzerland from 31 March -7 April, 2005. Established in 1888, Carl Friedrich Bucherer presented his first watch collection in 1919 and began a watch-making heritage which continues to this day. Every spring, the cultural city of Basel transforms itself into an international metropolis for the Baselworld: The Watch & Jewelry Show. The world's attention becomes focused on the Swiss city situated on the bend in the Rhine. The attention of 80,000 people from retail and wholesale sectors, as well as department store representatives from every continent and almost 1,300 journalists will be given a sneak preview of the world's most famous watch and jewelry manufacturers. Approximately 2,100 exhibitors from watches, jewelry, precious stones and allied sectors will present their latest creations to a trade audience in single, two and three story kiosks covering 110,000 feet of floor space. To schedule an appointment to view the Carl F. Bucherer collection please contact Workhouse Publicity, CEO Adam Nelson directly by telephone 212. 645. 8006 or via

Please join us for the World Premiere of Carl F. Bucherer’s Patravi TravelTec GMT, the first-class timepiece for frequent flyers which includes a unique mechanical time zone complication to take place on Friday, 1 April 2005 at 5pm in Hall 1.0, Stand B19. To RSVP please contact us via

Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Bucherer philosophy is all about. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherer maintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherer name is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business which has been handed down over three generations, Carl F. Bucherer remains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements which are both technically refined and authentic.

USA: 1-800-395-4306; USA
Polachecks Jewelers 4719 Commons Way Calabasas, CA 91302 818. 225. 0600
Alpha Omega Harvard Square 1380 Mass. Ave. Cambridge MA 617-864-1227
Alpha Omega- Prudential 800 Boylston St. Suite 129 Boston MA 617-424-9030
Armel Jewelers 22 N. Boulevard of the Presidents Sarasota FL 941-388-3711
Bigham Jewelers 2900 Tamiami Tr. North Naples FL 239-434-2800
Lester Lampert 57 East Oak St. Chicago IL 312-944-6888
D'amore Jewelers 731 Anderson Ave. Cliffside Park NJ 201-945-0530
Harold Jaffee Jewelers 4211 Talmadge Rd. Toledo OH 419-472-4480

Carl F. Buchererwatch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer – “a watch for those who go their own way”. The official launch took place in Switzerland at this year’s Baselworld  2004. Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too. For more information please visit

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