BOSTON - On Wednesday, June 23rd, Alpha Omega Jewelers celebrated Timeless Style marking the Boston Arrival of Carl F. Bucherer, Stylish Swiss Timepieces Since 1919 featuring an exhibition from The Legendary Ladies Collection of Jean Claude Mastroianni. Taking a historic journey during the era’s of style and sophistication, the event filled Alpha Omega Jewelers with encrusted timepieces and original and historic clothing owned and worn by Jacqueline Kennedy Onassis, Princess Diana, Audrey Hepburn, Grace Kelly, Humphrey Bogart, Naomi Campbell and more, as well never seen before accessories by some of America’s most notable political figures such as JFK and Ronald and Nancy Reagan. The stunning Carl F. Bucherer Timepieces were displayed throughout the store as guests mingled and sipped on champagne courtesy of Sofia Blanc to Blanc and specialty drinks including the crantini and the mango martini, all courtesy of one of the evening’s sponsors, Finlandia Vodka. Carl F Bucherer, considered the luxury watch brand of Switzerland, arrived in Boston as dazzling and exquisite as the diamonds, rubies and sapphires that adorn their watches.

The evening welcomed many of Boston’s notable representatives in the publishing, luxury and lifestyle industries, including Carol Beggy (Entertainment Editor, Boston Globe), Kate Bowers, (New England Editor, WWD) Paul Carven (Boston Metro Newspaper) Vivien Li (Boston Harbor Association) Wendy Semonian, (Editor-In-Chief, Improper Bostonian Magazine) Emily Geller (Boston Magazine) Samantha House (Fashion Editor, Improper Bostonian Magazine) Mark Mantalos (Reebok Corporation) Paul Magnes, (WBZ-TV), Mathew Paolo, Sarah Amiro (Boston Event Guide) and Raman Handa (CEO, Alpha Omega Jewelers) and Nilma, Nidhi and Amit Handa. Sponsored by Sofia blanc de blances and Finlandia Vodka with catering by Max Caterers, the night proved to be an evening of decadence and the perfect introduction of this highly acclaimed brand.

Carl F. Bucherer North America (with selected Canadian and Caribbean territories) is a joint venture between Carl Friedrich Bucherer’s grandson Jörg Bucherer, third generation owner of the Bucherer Group, Thomas Morf, CEO, Carl F. Bucherer International and the U.S partners listed within. The Carl F. Bucherer North American team includes President/CEO Ron Stoll who has been a watchmaker for twenty-five years and has owned and operated a prominent watch service business for twenty-three years. The team also includes Managing Partner, Marketing & Sales Michael Fankhauser who brings luxury goods and watch industry marketing expertise to this important aspect of distributorship and John T. Wenzel, Managing Partner, Operations. Mr. Wenzel is a stonecutter and has twenty-eight years experience in the retail/wholesale watch and jewelry industry. The joint venture has been carefully planned and will maximize the unique blend of skill sets that these gentlemen offer. For images of Carl F. Bucherer principles President/CEO North America Ron Stoll and Carl F. Bucherer CEO Thomas Morf please visit www.workhousepr.com/bucherer. For additional information please visit www.carl-f-bucherer.com We cordially invite you to contact Workhouse Publicity, Mashariki Williamson directly at 212. 645. 8006 or via email williamson@workhousepr.com for an exclusive preview of the Carl F. Bucherer collection or to schedule an interview with the Carl F. Bucherer North American principles.

ABOUT
CARL F. BUCHERER: STYLISH SWISS TIMEPIECES SINCE 1919
Carl F. Bucherer watch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer – “a watch for those who go their own way”. The official launch will take place in Switzerland at this year’s Baselworld from 15 April –22 April 2004. Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too. For more information please visit www.carl-f-bucherer.com.

ALPHA OMEGA JEWELERS
Alpha Omega Jewelers, founded in 1978, is one of Boston’s premier watch and jewelry retailers. The 26-year-old business houses New England’s most impressive watch collection including such brands as Rolex, TAGHeuer, Omega, Panerai, Zenith, Ebel, Blancpain and A. Lange & Sohne. It also features an extensive jewelry collection, which includes designs by Gregg Ruth, Bvlgari, Piaget, Doris Panos and the rare Triple Zero, Lovefire Diamonds, an exclusive for Greater Boston. The Alpha Omega name is a brand in its own right and with it comes a strong bond with its customers. The high quality of service and level of knowledge makes them a trusted leader in the industry. Alpha Omega not only sells watches and jewelry, they sell a lifelong relationship with their customers.