KARA HUGHETT TEL: 212.645.8006

USA: 1-800-395-4306; USA
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Harold Jaffee Jewelers 4211 Talmadge Rd. Toledo OH 419-472-4480

USA- Carl F. Bucherer took center stage at this year’s 2006 Basel Fair with their newest distinctive lines, the Manero Retrograde and the Alacria Diva in steel. The revolutionary date display found on the Manero Retrograde is the inspiration behind the name. The result of intense consultation and research this date display guarantees consistency, clarity & accuracy. Located at the three position the hand moves along an arc from top to bottom during the course of the month returning to it’s original position at the beginning of each new month. Experts refer to this as a retrograde display. The third crown position sets the day of the week and the hour on the weekday display rounding out the calendar function in an attractive meaningful package. Also presenting now for the first time with a relief-print leather strap was none other that the Diva in steel for any occasion and or any day. Representing warm purism and is distinctive on account of its two Arabic numerals – numbers nine and three- located on the dial.  The strap features a “repeat look” that picks up the design from the numerals on the dial. This processing method is an innovation in the watch-making industry and is making its debut on the Alacria Diva steel. There are two versions of this watch in romantic pink and one in sleek and sophisticated black also with or without diamonds, with the straps made out of the finest lizard skins. The new stainless steel version is truly “diva-esque” as it conveys an ideal blend of grace on the wearer’s wrist.  

• Movement CFB 1903
• Functions: retrograde date, day, power reserve display, second time zone
• Dial: White with one Arabic number, ten indexes  
• Case: Stainless steel, screw down crown, power reserve 42hrs
• Diameter: 40 mm
• Water resistant to 50 m
• Sapphire crystal with anti-reflective coating on both sides
• Strap: Alligator square scales black
• Tang Buckle
• Price: $6,300
• Purchase: 1-800-395-4306 or

• Quartz ETA 256.031
• Functions: hours, minutes
• Case: Stainless steel, anti-reflection domed-shaped sapphire crystal
• Dial: Black with two Arabic numerals
• Water resistant to 30 m
• Double sealed screwed in crown
• Strap: Black calf with embossed Arabic numerals
• Folding clasp
• Price: $2,200
• Purchase: 1-800-395-4306

Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Bucherer philosophy is all about, a watch for “those who go their own way.” Carl Friedrich Bucherer presented his first watch collection in 1919 and began a watch-making heritage, which continues to this day. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherer maintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherer name is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business that has been handed down over three generations, Carl F. Bucherer remains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements, which are both technically refined and authentic. We cordially invite you to contact Workhouse Publicity, publicist Kara Hughett by telephone 212. 645. 8006 or via email for an exclusive preview of the Carl F. Bucherer collection or to schedule an interview with the Carl F. Bucherer North American principals.

Carl F. Bucherer watch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer – “a watch for those who go their own way”. The official launch took place in Switzerland at this year’s Baselworld  2004. Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too. For more information please visit

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