SEPTEMBER, 2007

FOOD: HENRI BENDEL Afternoon Bubble Bash (NYC)
NEW YORK CITY- Get Bubbly! In celebration of its Fifth Anniversary, Alison Nelson unveils Chocolate Bar at Henri Bendel invites you to come have a drink on them! The Afternoon Bubble Bash is rolling back the clock to 2002 so you can enjoy prices from back-in-the-day on everything that fizzes, pops and foams. Cool off Monday- Sunday from 3pm-7pm while enjoying half-off all Bendel's Bellinis and Wines in addition to $5 Brooklyn Beers. Towering above the bustling streets of New York's fashion Mecca and situated on the 3rd floor atrium of Henri Bendel located at 712 Fifth Avenue between 55th & 56th Street, this sleek new dining destination incorporates the best of fashion, art, style and food into a rich atmosphere that is fresh and inviting, playful and serene, eclectic and chic. Crafted with a nod to the ever changing caprices of fashion and the inventiveness of the women who dons the latest trends but mixes them up with flair, Chocolate Bar at Henri Bendel adds mischief to manners with its modern take on high-society savior faire. If it's time to introduce a new location to your cultural repertoire, look no further than the artfully curated interior by Reddymade Design and equally enticing menu at Chocolate Bar. Welcome to Chocolate Bar at Henri Bendel, a devilishly sophisticated playground where mod counters and open cafe seating seem to float within the cafe's airy quarters and the staff is exclusively and fashionably attired in chic, cap sleeve mini dresses by one of Bendel's favorite designers, Stacey Bendet for Alice + Olivia. Feminine yet eclectic design elements, including creamy leather couches, eye-catching graphics and smooth modernist lighting, combine fluidly to add texture to the surroundings and usher in the next generation of cosmopolitan luxe. Despite the refreshingly modern feel, still a hint of nostalgia embeds itself within the retro-reconfigured furnishings that add vibrancy to timeless style. "Chocolate Bar at Henri Bendel is a contemporary take on a social salon, where our Bendel's girl can have a quick coffee or a leisurely meal," states Ed Bucciarelli, CEO and President of Henri Bendel. "the cafe offers a new spin os classic New York fare with its own line of savory selections, chocolate sandwiches, gourmet soups and mixed greens- including a revamped return of the legendary Bendel's Salad." The cafe also serves a fine assortment of Chocolate Bar's award-winning truffles, baked goods and confections alongside a selection of imported wine and champagne. An array of coffee and tea offerings will also be available, including Ma Rose 1927, a unique green tea blend exclusive to Bendel's that contains hints of rose petal, a nostalgic nod to Mr. Bendel's preferred flower and one time signature perfume. Enter a world of irresistible influence and edgy refinement, where indulgence is only a teacup or designer dress away. Consumers can order product for delivery anywhere in the U.S. by calling 1.800. 481.2462 or visiting www.chocolatebarnyc.com . To inquire please contact 800.481.2462 or email info@chocolatebarnyc.com. Interested media who wish to interview Chocolate Bar owner Alison Nelson are cordially invited to contact Workhouse Publicity publicist Lauren Gould via telephone 212. 645. 8006 or via email lauren@workhousepr.com
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MEDIA: BUDGET TRAVEL MAGAZINE Destination of Appeal (USA)
USA- The August issue of Arthur Frommer's Budget Travel Magazine's new sleek and straightforward redesign isn't the only feature stunning readers this summer. With content that includes standout features such as "Cutest Story Ever!"- a guide to animal reserves around the world that will let you experience a real bear hug. "Stunning Sicily for about $100 a night"- How to make your travel dreams come true with historic Italian villas and farm estates that have been reborn as cozy, family-run hotels and affordable destinations, and "My Montreal is Better Than Yours"- An insider's itinerary to play, shop and eat in the perfect terrain of the North American city built for a king. Whether readers desire to be pampered while on vacation or prefer the nonchalance of spontaneous travel, the July/ August issue of Budget Travel caters to every wayfaring palate. Budget Travel Magazine breaks from the traditional lineup of high-end fantasy magazines to speak to the die-hard travelers who want an authentic vacation without paying a sucker's price. This one-of-a-kind magazine combines eye-catching destination imagery with practical information on how to get there. It's the ultimate reader-driven publication that provides its travel-hungry audience with the inside scoop from around the globe, whether your resources are limited or limitless. Being budget-conscious no longer means forgoing one's coveted position at the forefront of style. Budget Travel continues to evolve with a design refresh. As Target, Jet Blue, Crate & Barrel and H&M have embraced good design while keeping an eye on value, so has the magazine. Circulation has increased from 500,000 to 575,000 with another planned increase to 600,000 with the July/August issue. This brand is on a roll: the first Budget Travel book entitled Smart Traveler's Passport (Spring, 2007) filled with 399 tips from real Budget Travel readers, this pocket-sized guide is filled with simple solutions to make travel easier and more cost effective; launch of a revamped Budget Travel website where you can join a community of global wayfarers on a site which promises consolidated, captivating imagery, hard-to-find information, and irresistible deals to form a one-stop-shop for those looking to save time and money. With bold new features such a s currency converters, a world clock, airport codes, flight checkers and weather watchers ; the ultimate Family Travel Handbook which kicks off summer with a custom pullout booklet for families on the go. Not only will it give families the best advice for the ultimate vacation, it will have stories such as "The 15 Places Every Kid Should Visit" Also: Top scenic train rides, hotel-room craft projects for rainy days, funny digital camera tricks and more. Dreamt up by the editors of Budget Travel, Girlfriend Getaways identifies the biggest trend to hit the industry, telling you where to stay, eat and shop. It's the next best thing to a slumber party. For more information please visit www.budgettravelonline.com. For editorial excerpts or to schedule an interview with Editor, Erik Torkells, Interested media please contact Workhouse Publicity publicists Kara Hughett or Lauren Gould directly with all press requests by telephone 212. 645. 8006 or via email at Kara@workhousepr.com or Lauren@workhousepr.com
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CHARITY:SAKS FIFTH AVENUE Selects Workhouse (USA)
USA- Workhouse Publicity has been selected by Saks Fifth Avenue as the Agency of Record for U.S publicity on behalf of Snowpeople. The book entitled Snowpeople is a limited edition, hardcover children's book made specially for the holidays. The book was published by Harper Collins exclusively for Saks Fifth Avenue and will be sold in all Saks Fifth Avenue stores around the country. Proceeds from the sale of the books will go to St. Jude Children's Research Hospital. Snowpeople is the fascinating story of a clan of charming Snowpeople on their search for individual identities, culminating at Saks Fifth Avenue. The book is s celebration of diversity, as highlighted in the last line of the book: "Different is brilliant. It's what makes you YOU!" Rick and Ryan Zeeb are the writers and Trish Burgio lends her masterful illustrations, creating a fantasy world that takes readers from McMurdo Sound in Antarctica to New York City. The Snowpeople will also serve as Saks Fifth Avenue's ambassadors throughout the holiday season. Saks will organize readings of the books as well as feature the Snowpeople in catalogs, windows and stores beginning in November. As part of their ongoing relationship with St. jude Children's Hospital, Saks Fifth Avenue will donate $2 from every book sold to the St Jude 2007 Thanks and giving campaign. The book goes on sale this holiday season. For more information please visit www.saks.com. Interested media who wish to interview Chocolate Bar owner Alison Nelson are cordially invited to contact Workhouse Publicity publicist Lauren Gould via telephone 212. 645. 8006 or via email lauren@workhousepr.co
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BOOKS: RIZZOLI PUBLICATIONS: Fall 2007 Catalogue (USA)
USA -Workhouse Publicity, an award-winning Public Relations firm, has been selected by Rizzoli International Publications and its imprints as the Agency of Record for domestic publicity and special events specific to 6 titles from its Fall, 2007 list. Rizzoli New York began its publishing operation in 1974 and has since become a leader in the fields of art, architecture, interior design, photography, haute couture and gastronomy. Workhouse Publicity will develop integrated promotional campaigns that synchronize communication efforts nationally and locally for a wide array of volumes ranging from the timepieces of Cartier to the prairie houses of Frank Lloyd Wright, the global style of Nylon Magazine to the simplicity of modern architecture found in Sarasota, Florida. The assignment is effective immediately. From 2001 through June, 2006, Workhouse Publicity has served as the Agency of Record for Assouline Editions, exclusively handling all domestic and Canadian media. The agency was charged with the creation of a strategic campaign that included brand positioning and development, as well as overseeing a full catalogue of more than 90 seasonal titles through a host of services including public relations, sponsorship, promotion and special events. Specifically, Workhouse Publicity will spearhead public relations campaigns for the following titles from Rizzoli International Publications and its imprints: The Party Dress by Alexandra Black, Table Flowers: Innovative Floral Designs for Entertaining by Paula Pryke, The Pirelli Calendar: The Complete Works, 1964- 2007 by Italo Zannier, India Sublime: Princely Palace Hotels of Rajasthan Photography by Melba Levick; Text by Mitchell Shelby Crites and Ameeta Nanji, Universe Publications include Party Cakes: Exquisite Treats for Celebrating Special Occasions by Mich Turner, Exit to Tomorrow: World's Fair Architecture, Design, Fashion 1933-2005 Edited by Paola Antonelli, Udo Kultermann and Stephen Van Dyk. For more information please visit www.rizzoliusa.com. For information on the aforementioned titles or to schedule an author interview, interested media please contact Workhouse Publicity, publicist Kara Hughett via email at kara@workhousepr.com .
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LUXURY: W/A STUDIOS: Fall 2007 Collection
USA- It's a jungle out there. Break out your inner tigress this Fall, 2007 with W/A Studios pulse-pounding Safari Chic collection. With a roaring debut, these exotic styles will turn heads whether you're in the feral streets of the city or globetrotting around the world. Feel the call of the wild in W/A's animal-print necklaces with genuine agates, croco-embossed bangles and earrings of semi-precious stones, or crystal drops- all in a matte gold or oxidized silver finish. Strut your stuff on the catwalk of life and realize that no matter your preference, W/A's Safari Chic collection makes everything else seem tame. W/A's first series of regal baubles, the Crown Royale Collection. This dapper line consists of ornate pieces designed for the modern day Cleopatra. Pile on gold-plated bangles and cuffs, or choose Tudor-style pendants embedded with fleur-de-lis iconography. Another notable staple are the bezel set cocktails rings with faceted crystals. Available in cyan, amethyst, colorado, or olive, this series is the first of W/A's many crowning achievements. The final Fall installment is the Rock Steady series which presents understated elegance found in necklaces with tiger-eye beading, pearls, sandstone pendants and amethyst earrings encased in gold wire. All custom-made and striking to the eye. Aspirational luxury is achieved this season by W/A Studios. From the exotic locale of Western Australia to metro New York, Designer Lois O'Dea Glaser incorporates her natural heritage to many of her intricate creations by bathing these elements in gold and silver reminiscent of the vibrant sunset. Each vignette is a hand-crafted original made with uncompromising passion, and to be enjoyed by women who appreciate the details. With over 25 years of experience in the fashion industry, Lois Glaser maintains a keen eye for the latest trends and adapts them to each alluring piece, resulting in an underpinning refinement and ingenuity. Most recently featured in Elle Accessories and WWD and on Entertainment Tonight, W/A jewels are a tribute to women who live for the moment and for whom style means more than showcasing their individual spirit. to schedule an interview with designer Lois O'Dea Glaser, interested media please contact Workhouse Publicity publicist, Stephanie Sachs directly by telephone 212.645.8006 or via email at stephanie@workhousepr.com .
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FASHION: ARTFULWEARS.COM Play Dress Up (USA)
USA- Break out your favorite ballet slippers and perfect little cocktail number, it's time to play dress up with Artfulwears.com creator and Fashion Consultant, Amy Gordon. Starting from the top of your head down to your toes, style reigns supreme thanks to the fashion authority. Always keeping customers in the know is one of the unique features Amy has set as a standard for herself and Artfulwears. Global fashion arrives stateside with Artfulwears.com 24/7 shopping experience. As e-commerce sales reach an all-time high, Artfulwears.com remains ahead of the trends by understanding its audience of loyal cosmopolitan connoisseurs. Only one click away, Artfulwears.com is the chic destination for women of all ages who live and breathe fashion, but desire that one-of-a-kind item. Created by fashion consultant and buyer Amy Gordon, her passion for unique apparel motivated her to create the ultimate online shopping experience. Gordon utilizes her skill by scouring the globe for luxe lines of jewelry, handbags, travel goods and artisan clothing from Italy, France, Israel and Japan. Open 24/7, Gordon is there as your personal shopper offering up world-class style advice, fashion tips, must haves and already assembled outfits that will flatter any figure. Featured in the New York Times and Lucky Magazine, Artfulwears.com is the one-stop-shop for those who appreciate cutting-edge designs and with whom style means more than following the leader. Perfect for the working woman who barely has time for herself, or the jet-setter whose vibrant spirit is manifested through her clothing, Artfulwears.com embodies the glamour, and joie de vivre of women through every fabulous stitch. For additional information please visit www.artfulwears.com. To schedule an interview with Artfulwears.com creator and fashion consultant Amy Gordon private appointment please contact contact Workhouse Publicity publicist Stephanie Sachs via email at stephanie@workhousepr.com .
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FASHION: UNION JEANS: Resort 2007 Collection (USA)
USA- Workhouse Publicity is proud to introduce Union Jeans Resort, 2007 Collection. The Definitive Denim: When effortless style meets delicate grace, the attraction is indefinable. The mystique: lucid. Union exists at this periphery of captivation, floating effortlessly above the confinements of branding to become the token of all those who appreciate handcrafted, universal refinement. Whether worn polished to the "T" or sophisticatedly unkempt, Union melds together authentic style, individuality and finesse for those who appreciate the artistry of cutting-edge designs and seek a distinctive approach to luxurious living. Union is an icon of cultural savvy, bringing together uptown sophistication while being authentically downtown. Welcome to the world Union, where couture denim is a cut above the rest. Not a boutique brand but a lifestyle. Union does not create product by fashion nor produce by trend, rather it has built in innovation lauded for its distinct, couture-like style. Denim; the definitive icon of our contemporary culture, exceeds the paradigms of the norm. Union maintains inherent creative fashioned into every rivet, bartack, seam and stitch. Union, headquartered in Seattle, and wholly owned by Seattle Pacific Industries, also announced that they have appointed award-winning designer Christopher Enuke as the new Union Creative Director for both the Men's and Women's collections. Enuke, who founded the exquisite Oliver Twist/ Oligo Tissew collection, brings over 20 years of design experience. He is regarded as one of today's most respected and influential designers coming out of Los Angeles. As Creative Director, Enuke will serve as the creative voice of Union, including global product design and fashion events. Enuke's first collection for Union debuted at the Fall, 2007 Project Show in Las Vegas in February, 2007. Union is sold worldwide at select high-end department stores and specialty boutiques such as Fred Segal, Ron Herman, Kiston, Henri Bendel, Atrium, E-Street Denim and at Nordstrom in their heralded Savvy department. For an exclusive media preview or to schedule an interview with Union Creative Director Christopher Enuke and Union President Scott Bonomo interested media please contact Workhouse Publicity, publicist Kara Hughett for Women's via email kara@workhousepr.com or Stephanie Sachs for Men's via email stephanie@workhousepr.com or directly by telephone 212. 645. 8006
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BODY: KINESPIRIT: Fall into Gyro (NYC)
NEW YORK CITY- Worried about losing your summer shape now that the season is over? Don't sweat it. Fall into Gyro and keep your bikini body all year long at Kinespirit. Whether you're a stay at home mom or one who lives in the office, Kinespirit is here to help you look your best. This Fall, studio owner and Master Trainer Jennifer McCasland Daly is empowering women with her tips for looking and feeling better without the need for fitness equipment. Here to strengthen women, Jennifer's three therapeutic movements are prove to aid mothers', pre and postnatal, back into shape, as well as working women who barely have time for themselves. Kinespirit located at 40 East 23rd Street between Park & Madison Avenues on the 3rd Floor is New York City's newest and most intimate state-of-the-art fitness studio to focus on GYROTONIC. Located in the heart of Manhattan, Kinespirit is changing how we move by challenging individual stamina through Gyrotonic training which is a compelling system of weights and pulleys. One of the fastest growing exercise techniques in America, the revolutionary and holistic method of Gyrotonic training is a series of circular motions that work the mind at the same time as every muscle group in the body. It has the muscle toning and stretching that accompanies any engaging workout, but with a style and energy all of its own. Upon entering the spacious and ethereal atmosphere, experience a Zen-like sense of calm and serenity. With bamboo floors and an illuminating display of candles, prepare your mind and body for a complete revitalization. Soothing oblique stretches encourages total freedom of your body's inherent movements promoting joint and muscle rejuvenation in addition to increased cardiovascular strength. The low impact nature of this exercise results in clients pushing themselves in ways they never imagined possible. Workhouse Publicity cordially invites select media to attend an intimate evening of Gyrontonic demonstrations and studio tours by Gyrotonic Master Trainer and studio owner Jennifer McCasland Daly. Interested Media please contact Stephanie Sachs directly via stephanie@workhousepr.com or by telephone 212 .645. 8006. For more information please visit www.Kinespirit.com

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NIGHTLIFE: CIRCA: Legendary Peter Gatien Launches Circa (Toronto)
TORONTO, CANADA- New York City nightlife legend Peter Gatien has set up shop in Toronto, Canada to launch Circa, a one-of-a-kind nightclub and entertainment venue that will link Toronto to the global mecca's of New York, London, Paris and Tokyo. Located at 126 John Street in the heart of the nightclub district, the four-story, 53,000 square foot space is already being referred to as Gatien's magnum opus. True to form, Gatien has put together a high-caliber team which includes avant-garde designer and architect Joakim Hannerz; award-winning NYC design firm AvroKO; Kidrobot Founder Paul Budnitz; former Drake Hotel Arts & Entertainment Director Jeff Rogers: and GEM Events' Craig Pettigrew, promoter in Montreal and Toronto for trance legend DJ Tiesto and others. The state-of-the-art space is poised to become an arts, entertainment and fashion showcase unlike anything else in the world. Known as the King of Clubs for his wildly successful United States nightclubs including New York's Limelight, Tunnel, Club USA and the Palladium, Gatien will launch Circa in Toronto. The multi-tiered event and entertaining space is set to become a tour-de-force incorporating elements of art, design, architecture, cinema and music into its design. WHile the space will function as an entertainment venue and nightclub on weekends, it will also offer a rich itinerary of arts and cultural events throughout the week. The venue is scheduled to open in March, 2006. "We wanted to create something in Toronto that would foster cultural expression on a grand scale," Says Peter Gatien, the renowned NYC nightclub owner. "Circa will bring a new level of experience to Toronto by creating a focal point that will attract this generation's leading cultural architects from around the globe. We are building an accessible showcase of what's cutting-edge in culture, music, fashion, art and society- it's a party you're not going to want to miss." For more information on the planned features press the "more information" button below. To schedule a construction tour or interview with Peter Gatien, we cordially invite Interested media to contact Workhouse Publicity publicist Kara Hughett with all press requests by telephone 212. 645. 8006 or via email Kara@workhousepr.com
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FASHION: HOUSE DE LUX: Fall 2007 Collection (USA)
USA- Be the buzz on the beach with this season's hottest piece: House de Lux's honey-gold bikini. Become golden statue status instantly when you slip on this itsy-bitsy gold beach beauty. This little number welcomes the rays of the golden Gods and makes others pant from a metallic meltdown. Street-meets-sand in this two-piece that begs super sexy. Generous helpings of bare skin give this summer sizzler a gold star. Strike it rich. Begin with a toppy, tight hi-hat rhythm complimented by a superbly edgy wah-wah guitar, the sound of people talking real jive on the streets, and you've got a funky, gritty but danceable soundtrack beat just right for the makings of a grand entrance. Too much sugar for ya or not enough? Travel down a funky street of fashion where groove flows freely and House de Lux shapes crazy cats and kittens with soulful style. The Fall, 2007 collection is filled with right on, butt shaking statement styles not designed for shrinking violets but for those who craze attention. Get down with gold, glitter and eye-enticing looks adorned with House de Lux's signature militaristic sacred flaming heart. Lady Miss Kier. Joe Namath. Grace Jones. Joe Frazier. Cher. James Brown. Bianca Jagger. Bootsy Collins. Fashionable sisters and brothers who, each in their own way, defined an era through a message of super sexy, Funkadelic, Badaaass style. With House de Lux enter the scene and step into the fashion ring. Put swagger back into your step and fall into a House de Lux show-stopping cat suit which explodes with 70's sensibility but drips with 2007 flare. This kaleidoscopic collection roars with intrepid animal prints, blinding metallic's, gold leather outerwear and funked out blackwatch plaid. Pimp out in gold-trimmed leopard overcoats paired with a honeyed low-rise bikini. When things get sticky, rock your pockets with vivid flashback styles geared for super disco indulgence. House de Lux is here to drop electricity and deliver 21st century funk to a generation. Can you dig it? Devotees of House de Lux include legendary designer Patricia Field, futuristic designer Jeremy Scott, ultimate diva Amanda Lepore and songstress Ashanti all who embrace the brand's brash use of color and edgy, yet versatile vibe. Formally a NYC DJ, designer S. Hamady turns the tables and generates funk by way of fashion conjuring flashbulb popping fashions including distressed gold cat suits, animal print robes and booty huggin stretch jeans. Welcome to the lair of House de Lux, where colorful creations celebrate our shared cultural heritage. Workhouse Publicity, an award-winning Public Relations firm, is proud to announce that it has been selected by superfly lifestyle fashion brand House de Lux as the Agency of Record for marketing, domestic publicity and special events. Interested media please contact Workhouse Publicity, publicist Kara Hughett by via email kara@workhousepr.com or Stephanie Sachs or via email stephanie@workhousepr.com or directly by telephone 212. 645. 8006
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FASHION: SUSAN FARBER: 2007 Handbag Collection (USA)
USA- The Susan Farber Collection was established in 2003 by designer Susan Farber and was initially offered in two stores. Three years later this remarkable line has broadened to over two hundred specialty boutiques nationwide. In creating a seasonal collection, Farber travels to extraordinary destinations have inspired her to utilize exotic fabrics from such locals as Italy and Ireland. The designer incorporates lush materials such as laundered leather, crocodile and acid evil leather which compliments the rich color pallets of chocolate brown, powder yellow and majestic bronze. Her designs range from Molto Grande Sophia hobos to small Kendell clutches and spiced paisley patchwork Cortina handbags. Farber's creations have already credited her brand awareness with a following that includes Sharon Stone, Debra Messing, Rachel Bilson and Jennifer Love Hewitt. For an exclusive preview of the Susan Farber Collection or to schedule an interview with Designer Susan Farber, we cordially invite you to contact Workhouse Publicity publicist Stephanie Sachs directly by telephone 212. 645. 8006 or via email stephanie@workhousepr.com
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EVENT: CARTIER PRINCESS RACE: HAMPTONS EDITION (NY)
HAMPTONS, NY- Workhouse Publicity is proud to announce the winners of the Third Annual Cartier Princess Race which took place on 23 August, 2007 in the Hamptons. Combining sport, exploration and competition, The Princess Race which was created by Jet Lag Productions and sponsored by Cartier. From Southhampton to Wainscott, Montauk to Shelter Island, an A-list lineup of female competitors brought attention to a great cause while proving they can outdo the boys at their own games. Participants and guests of the Princess Race will be donating funds to Innocence in Danger, an international charity dealing with the issues not determined by the fastest or most agile. Teams will be awarded points throughout the day for each of the activities they participate in which may include surfing, canoeing, golfing, jet skiing and many more. The ladies were honored at a cocktail reception at Nello Summertime's in Southhampton where Fabiola Beracasa and Candice Levy were crowned grand prize winners. Don't let the title 'Princess' fool you- these first ladies were out to win! For more information, a list of competitors, photo requests or to schedule an interview with Event Creator Vanessa Duquesne, interested media please contact Workhouse Publicity, publicist Lauren Gould via email lauren@workhousepr.com or directly by telephone 212. 645. 8006
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FOOD: KYOTOFU: Soy Milk Ice Cream (NYC)
NEW YORK CITY- The wait is over! Kyotofu is proud to introduce its own, highly anticipated assortment of exotic, homemadetofu & Soymilk ice creams, sorbets and a new line of decadent Japanese chocolates. Whether you're vegan, lactose intolerant or simply looking for a new way to satisfy that sweet tooth with desserts low in sugar and fat, these frozen confections and graphic delights are your ticket to satisfaction. According to New York Magazine, the best cupcakes in New York have moved to a new location: Hell's Kitchen's Kyotofu, the recently opened Japanese dessert bar. This Summer, find out what the critics have been raving about! Kyotofu has made a name for its soy-based sweets winning "Best Cupcake" and "Best New Restaurant" in New York Magazine's "Best of 2007" issue and earning a Timeout New York Critic's Choice Award for "Best Soy-Based Sugar Rush". As wardrobes get lighter, it's important to not let your diet weigh you down. Maximize your health and minimize the guilt with Kyotofu's soy-based deserts. The venue expands its menu with a new selection of signature cocktails. Kyotofu also opens it's daytime cafe and bakery starting from Noon- 5:30pm. You've heard the talk, now try it for yourself! Kyotofu, a new cafe offering Japanese sweets and treats is located at 705 Ninth Avenue between 48th & 49th Street. Stop by and sample Japanese sweets and treats that incorporate the chic style, bold flavors and rich culture of Kyoto, the cultural capital of Japan. Atmospheric and flavor elements specifically geared for the discerning palate. Designed by Japanese architect Hiro Tsuruta (Jewel Bako, Chikalicious, Momofuku) blends traditional Japanese design with a mod-organic twist. Kyotofu plans to reflect the sleek and high-energy dynamic prevalent in modern Japan. Kyotofu travels across the world and unveils its hip New York City dessert destination featuring signature items such as Kuromame Black Bean Coffee, Saffron Sake, Poached Pear Tartlets, Green Tea Chocolate Dipped Okara Cookies, Tahitian Vanilla infused Sticky Rice Pudding, Yuzu Citrus Tofu Cheesecake and other treats in innovative flavors including matcha green tea, satsumaimo, "japanese sweet potato," black sesame, lychee, kabocha, azuki and red bean. Other unique products include Soymilk Soft Ice Cream, Sweet Tofu and an assortment of imported and fresh house-baked Japanese cookies and candies in addition to hot and iced beverages. Also available is more traditional fare such as homemade truffles, mousses, parfaits and a variety of smoothies and coffee mixers. Kyotofu will be open seven days a week from 11am to 12am. For more information please visit www.kyotofu-nyc.com. To schedule an interview with owners Nicole Bermensolo and Michael Berl, interested media please contact Workhouse Publicity, Lauren Gould directly by telephone 212. 645. 8006 or via email lauren@workhousepr.com .
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FOOD: AROMA KITCHEN & WINEBAR: Apertivo (NYC)
NEW YORK CITY- End the long, tedious workday with a treat. Aroma Kitchen & Winebar provides an affordable escape from the mundane with its new Aperitivo special from 4pm - 7pm, Monday- Thursday and now until 8pm on Fridays. Unwind as you taste three wines and indulge in freshly-prepared and bountiful antipasti for affordable $15. Looking for a place to celebrate a special birthday or anniversary, host your next corporate event or just to gather family or friends while escaping the summer heat? Let Alexandra Degiorgio and Vito Polosa owners of Aroma Kitchen & Wine Bar hand-tailor your next dinner party held in the comfort of its cool subterranean Farmhouse Room, a private, subterranean escape featuring stone, wood and glass elements highlighted by votive candles and dimly-lit chandeliers. Anchored by a communal wood table of dark mahogany made from Douglas Fir trees, it comfortably seats 24 guests. Accessed through a narrow staircase and winding catacombs, the journey gives each the unmistakable feeling of traveling through Venetian passageways. In creating the Farmhouse Room the owners wanted to express the pleasure of dining in a countryside home. Warm, rustic and cozy, the room is enrobed in soft light and music. Simple elegance can be found here, transporting you to another place and time. A hidden sanctuary perfect for celebrations, holiday parties or corporate affairs, the Farmhouse offers space to mingle. A new Italian restaurant intent on taking guests to refreshing levels of food and wine enjoyment,. the Mediterranean diet to New York, a city made famous for its fast food and turbo-charged lifestyle. This summer, New Yorker's are invited to take home a piece of Italy's true flavor with Aroma's signature House-Cured Olives now available in a 6oz reusable glass jar for $6.00. A longtime favorite of the restaurant's regulars, these house-cured olives are perfect for an at-home version of Aroma's "aperitivo" with crusty breads, creamy cheeses and cured meats. Bring them along for equal satisfaction to that spontaneous summer picnic outdoors with friends. Winner of the 2005 Citysearch Award for "Best Wine Bar" and nominated by Timeout New York for their 2006 Eat Out Award in the "Best New Wine Bar", Owners Alexandra Degiorgio and Vito Polosa invite you to experience the virtues of authentic Italian dining which adhere to the Italian tradition of inviting family, friends and neighbors over. The 2006 Citysearch Audience Award Winner for "Best Wine List" and "Best Group Dining", Aroma specializes in creating faultless food & wine arrangements that cater to large and intimate parties alike. Aroma combines fresh, seasonal and local ingredients and sharply focuses on authentic Italian cooking. The venue captures the great cultural diversity of each region bringing together taste and simple flavors that typify Italian cooking today. The carefully prepared, delicious dishes capture the essence of the Italian table and soul. Wine offerings, which change weekly, have also been updated to a more user-friendly format to help diners select the perfect compliment to their main course. Guest are also encouraged to indulge in "flights"- any four glasses of wine by the glass. Illustrated by successions of proposals and the hosting of anniversary dinners since its launch, Aroma is also home to romance and engaging rendezvous. Aroma is located next to the Bowery Bar in the East Village at 36 E. 4th Street between Bowery and Lafayette. Aroma is open for Dinner from Tuesday- Thursday, 6pm-12pm, Friday-Saturday, 6pm-2AM. More than anything, the Aroma team wants their guests to be comfortable. For more information call 212. 375. 0100. To schedule an Aroma tasting or an interview with owners Alexandra Degiorgio and Vito Polosa, interested media please contact Workhouse Publicity, Lauren Gould via email at lauren@workhousepr.com .
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FASHION: SHEFINDS.COM Selects Workhouse Publicity (USA)
USA- Workhouse Publicity is proud to announce that it has been selected by the fabulous and functional lifestyle sites Shefinds.com, as well as Momfinds.com, as the Agency of Record for domestic marketing and Public Relations. There's a new friend in your town to inspire, inform and instruct women in need of shopping and beauty advice. Shefinds.com is the site that scours the infinite web and delivers deals, style solutions and what's new straight to your inbox. For women overwhelmed with purchases, too busy with life to stop and shop, or just in need of a trusted source to reveal sensibly chic items, Shefinds.com is our foundation for everyday life. Delivering first-class discounts and treasures to more than 200,000 women a month, shefinds.com personalizes weekly newsletters and daily blogs highlighting deals, steals and road-tested products. From a first job, to a first baby to the first home, these fundamental experiences all create a change in one's shopping habits. Women turn to Shefinds.com founder Michelle Madhok, who applies her past successful career expertise to help transform time into prosperity. Previously the Director Entertainment Marketing at CBS Broadcasting, the Group Director of Editorial Products at AOL and a featured fashion Editor at MSN Shopping, Lifetime and Cotton Inc., Madhok provides daily help to women when life's' demands make it difficult to focus. To schedule an interview with Shefinds.com creator and shopping expert Michelle Madhok, please contact contact Kara Hughett via email at kara@workhousepr.com .
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FASHION: GINA VELASCO Selects Workhouse (USA)
USA- Workhouse Publicity announced that it has been selected by emerging fashion designer Gina Velasco as the Agency of Record for U.S Marketing and domestic publicity. Gina Velasco offers an exquisite selection of elaborately designed evening gowns and cocktail dresses by blending elements of Aztecan culture with the 1920's, but updated with modern flair. Each distinctive piece is made with unconventional combinations of color like melon and gray and unique blends of fabric such as tulle and beaded crochet with silk charmeuse. Gina Velasco designs are worn by women who appreciate the details and live in a world of style, taste and luxury. Put some spice in your step with the debut of Gina Velasco's Spring, 2008 Collection. Influenced by her Spanish heritage, Gina Velasco celebrates her culture and the female silhouette with a series of intricately designed gowns and convertible cocktails dresses that remind women why they should embrace fashion and their shape. To schedule an appointment or interview with designer Gina Velasco, please contact Workhouse Publicity publicist Stephanie Sachs via stephanie@workhousepr.com .
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The WORKHOUSE UNDERGROUND is a division of WORKHOUSE PUBLICITY
For more information, email info@workhousepr.com