NEW YORK – Workhouse Publicity, an award-winning Public Relations agency, announced today that it has been selected by Wifebeader by Laura Dahl, the epitome of contemporary style and one of New York’s most provocative designers as the Agency of Record for U.S. marketing and domestic publicity. Workhouse Publicity will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency. The assignment is effective immediately.

Wifebeader by Laura Dahl offers an exquisite selection of wearable couture, structured for those who appreciate the artistry of attitude with a fashion-forward bent. Those that live in a world of style, taste and quality. Cutting-edge American designs pre-accessorized with flirty, nearly edible pieces. From the heart of New York City, each distinctive Wifebeader original is made with passion to be worn for people who appreciate the details. For those who enjoy the moment and with whom clothes mean more than following the leader. Hand-crafted, each is individually created to carefully showcase her individual spirit. Bespoke luxury which glamour girls seemingly just can’t resist. Wifebeader satisfies the untouched niche for casual embellishment. Offering couture-inspired hand-beaded tops that are 100 percent cotton and hand-washable, Wifebeader by Laura Dahl has taken affordable couture in a totally new direction. The brand’s 2x1 ribbed shirts are made of combed, ring-spun cotton with great stretch and comfort, featuring beads and semi-precious stones like pearls, peridot, quartz, citrine, garnet and hand-blown glass. As every Wifebeader tank top is meticulously hand-sewn, each represents the union between two huge fashion trends: One-of-a kind-design and luxurious indulgence. After honing her designing skills at the Fashion Institute of Technology and working with superstar designers such as Michael Kors, Catherine Malandrino, Anne Bowen and Cynthia Rowley, Laura Dahl launched her own irreverent clothing collection in 2003. Wifebeader by Laura Dahl with its abstract, hand-beaded designs satisfies girls who hunger after edgy yet classic tanks. Elevating the simplest look with a soigne’ touch. For an exclusive preview of the Wifebeader by Laura Dahl collection or to schedule an interview with Laura Dahl, please contact Workhouse Publicity, CEO Adam Nelson directly at 212. 645. 8006

Adam Nelson, CEO of Workhouse Publicity stated," As Wifebeader enthusiasts, we are absolutely thrilled to work with this elegant and stylish brand. This is truly a great opportunity to elevate one of New York’s most fashionable brands. As a testament to our company’s creative approach, we will leverage promotional benefits and take Wifebeader beyond their well-established luxury position.”

“I am thrilled to be teamed with Workhouse Publicity. Their vision for Wifebeader is creative, edgy, spirited, and expansive. I know that together, we will take the Wifebeader brands to new heights - and have fun doing it.”, said Laura Dahl, President, Wifebeader by Laura Dahl.

WIFEBEADER BY LAURA DAHL
Las Vegas native Laura Dahl started her first business at age 14, and she has been cultivating her entrepreneurial spirit ever since. While fashion has always been her true calling, Laura’s professional experiences range from launching an art gallery in London, building a dude ranch in Las Vegas and holding political campaign positions. It was her time spent living abroad that ultimately drove her into the fashion industry, strengthening her passion for style, quality construction, and unique elements.   Dahl most certainly inherited her entrepreneurial spirit from her family. Named as one of the “First 100 Who Shaped Southern Nevada” her grandparents, Maxwell and Laura Belle Kelch moved to Las Vegas in 1939 to start the first radio station, KENO, which served as an integral part of the creation and marketing of Las Vegas during its most vulnerable period of growth. “I feel a great sense of pride and responsibility knowing that my family helped mold Las Vegas into the vibrant, tourist destination and community it is today.” Laura attended the Fashion Institute of Technology, where she honed her design and merchandising skills and gained valuable experience working with such designers as Catherine Malandrino, Anne Bowen, and Cynthia Rowley before launching her brand, Wifebeader by Laura Dahl in spring of 2003. With their abstract, hand-beaded designs, Wifebeader satisfies the urge for contradiction with edgy yet classic, decorated yet casual tops that exude one-of-a-kind couture design.  Laura wants her clients to feel that they are treating themselves to a lovingly made, special gift each time they wear their Wifebeader. “I wanted to create a line that is as elegant and trendy as it is comfortable.” says Dahl. “Ladies can throw on a Wifebeader with their Paper Denim jeans and Manolos and they’re ready for anything. No accessories needed.” Lovingly stitched by some of the best hands in fashion, each Wifebeader is one-of-a-kind piece that speaks to a woman’s intrinsic beauty radiating comfort and elegance. With their B.Y.O.B (Build Your Own Beader) option, it is Dahl’s hope that Wifebeader will encourage women to “invigorate, elaborate and simulate their personal style.”  Wifebeader can be purchased at various exclusive boutiques and department stores, and online at www.wifebeader.com.

WORKHOUSE PUBLICITY
Institutedin 1996, Workhouse Publicity has become one of the finest boutique agencies of its kind having produced over one hundred domestic and international publicity campaigns. The new definition of a full-service promotional firm, Workhouse specializes in the coordination of corporate and celebrity publicity, total design, luxury marketing and special events. Recent accomplishments include launch events at Soho House Oscar Villa, Versace, Harry Winston, Van Cleef & Arpels, Gracie Mansion, Harlem’s legendary Apollo Theater and Carnegie Hall. Client campaigns include Dolce & Gabanna’s Hollywood at Bergdorf Goodman with Jennifer Lopez, Gucci’s so8o’s boutique launch, Francis Ford Coppola’s Festa Macaroni, Interview Magazine’s 30th Anniversary, Virgin Megastore's Grand Opening and Galleries Lafayette’s 20th Anniversary in France as well as New York and Los Angeles productions of the 24 Hour Plays to benefit the NY State WTC Relief Fund with Philip SeymourHoffman, Rosie Perez, Benjamin Bratt, Billy Crudup, Mary-Louise Parker, Julianne Moore, Marisa Tomei, Christina Applegate, John Ritter and more. Worldwide client campaigns have included promotional initiatives for Sean "P. Diddy" Combs, Tim Burton, Debbie Harry, David LaChapelle and Lennox Lewis. Workhouse Publicity is a one-stop agency accommodating all aspects of publicity, design and promotion for the creation of marketing, advertising and special events located at 133 West 25th Street No. 3W, New York City 10001. For more information please visit www.workhousepr.com.