UNION
A CELEBRATION OF SENSUALITY

RESORT 2007 COLLECTION
UNION DENIM: THE PERFECT PAIR
DELIVERS A TOUCH OF CLASS AND A HINT OF STREET

PROJECT LAS VEGAS
MEN & WOMEN'S COLLECTION
SANDS EXPO CENTER
201 EAST SANDS AVENUE
AUGUST 27-29, 2007
9:00am-6:00pm


NOW SCHEDULING EDITORIAL APPOINTMENTS OR AN INTERVIEW
WITH CREATIVE DIRECTOR, CHRISTOPHER ENUKE
PLEASE CONTACT WORKHOUSE PUBLICITY, PUBLICISTS
KARA HUGHETT OR STEPHANIE SACHS VIA TELEPHONE 212.645.8006

LAS VEGAS—  Streetwear inspired styles is delivered via UNION and their Resort 2007 lifestyle collection. This season, both the men and women’s collection will make its debut at PROJECT LAS VEGAS from Monday, 27 August 2007Wednesday, 29 August 2007. The women’s line is about modern sexy fits, finishes and details at precisely the right moment, keeping its devoted fashionistas ahead of the curve. Union’s product range includes an exquisite selection of jeans, trousers, jackets, sexy tops, and fine gauge knitwear structured for those who appreciate refinement of attitude. Having already been spotted on the derrieres of Jessica Alba, Mischa Barton, Jessica Simpson, Kristin Cavalleri, and Keira Knightley, Union’s seductive cuts and silhouettes cleverly contour all the right parts of the female form. For the men, Union has remixed their denim line with the launch of their men’s ready-to-wear. Style seekers look no further, as this collection delivers a touch of class mixed with a hint of street. This season, Union’s garage rock weathered style uses the body as a billboard to showcase the industry’s dynamic. Selections include, punk inspired premium zip hoodies in earthy graphic prints, 4-pocket motorcycle jackets in 100% cotton, cashmere and wool blend sweaters, and Townsend cardigans in hipster argyle, or black and grey stripes. Rounding out this detailed collection are cargo pants in chestnut brown, as well as their signature denim updated in tar black. Raw, brash and inexplicably cool…live by the Union. For an exclusive media preview, or to schedule an interview with Union Creative Director Christopher Enuke and Union President Scott Bonomo, please contact Workhouse Publicity, Publicists Kara Hughett via kara@workhousepr.com or Stephanie Sachs via stephanie@workhousepr.com or directly by telephone at 212. 645. 8006.

P R O J E C T  
Launched in 2003 and held bi-annually in New York and Las Vegas, PROJECT is the foremost premium and contemporary global tradeshow where the best of the best gather to show, buy, network and define next year’s trends. Now more than ever, and on a grand and global scale, sportswear collections are becoming more and more luxurious in nature. Shoppers crave refined, sophisticated and modern takes on contemporary silhouettes, and fabrications that are at once lush, edgy and comfortable. PROJECT paved the way for this reinterpretation of and the demand for the casual wardrobe and nurtured designers both big and small all the while. What started out as a showcase of 50 brands in 2003 is now a staggering 600 plus and features the entire lifestyle by including both leaders and newcomers in men’s, women’s, kids and accessories. The lineup for PROJECT 2007 only confirms this fashion progression and the importance of designer denim and premium contemporary sportswear in the market, minds and closets of shoppers worldwide today.

UNION
Union has been synonymous with sensuality and inspired design detail since its launch in August of 2005. Union is made with passion, to be worn for people who appreciate subtle style from a soft-spoken brand that brings out the sexiest inner emotions. Each Union jean is handcrafted and individually created to carefully showcase the wearer’s unique spirit. Union’s muse appreciates the artistry and elegance found in a well-lived life. Each pair is a celebration of handmade luxury and exudes both grandeur and the soul clearly showing a luxurious, jet-set character. In a class of its own, Union carries the stigma of style. When effortless style meets delicate grace, the attraction is indefinable. The mystique: lucid.  Union exists at this periphery of captivation, floating effortlessly above the confinements of branding to become the token of all those who appreciate handcrafted, universal refinement. Whether worn polished to the “T” or sophisticatedly unkempt, Union melds together authentic style, individuality, and finesse for those who appreciate the artistry of cutting-edge designs and seek a distinctive approach to luxurious living. Union is an icon of cultural savvy, bringing together uptown sophistication while being authentically downtown. Welcome to the world of Union, where couture denim is a cut above the rest. Not a boutique brand but a lifestyle, Union does not create product by fashion nor produce by trend, rather it has built in innovation lauded for its distinct, couture-like style. Denim; the definitive icon of our contemporary culture, exceeds the paradigms of the norm. Union’s muse appreciates the artistry and elegance found in a well-lived life. Already stocked in the country’s finest stores including Fred Segal, Ron Herman, Kitson, Henri Bendel, Atrium, and E-Street Denim, Union is setting a new standard while breaking the mold of an overly saturated denim market. Union maintains inherent creative fashioned into every rivet, bartack, seam and stitch. For additional information please visit www.unionjeans.com.

 








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