UNION
DEBUTS FALL 2007 READY-TO-WEAR COLLECTION
A CELEBRATION OF SENSUALITY


NOW SCHEDULING MARKET APPOINTMENTS
PLEASE CONTACT WORKHOUSE PUBLICITY, PUBLICISTS
KARA HUGHETT OR STEPHANIE SACHS VIA TELEPHONE 212.645.8006

ALLURING AND PROVOCATIVE, UNION IS AN ARTISAN SYMBOL OF MODERN CHIC.  A STEALTHY ICON OF CULTURAL SAVVY, THE BRAND MIXES THE RAW SEXY FEEL OF ROCK MUSIC & HIGH FASHION FOR A UNIQUELY AROUSING, MOODY ESSENCE.  

New York--- It gives Workhouse Publicity great pleasure to introduce the Fall 2007 Ready-to-Wear collection by Union. We cordially invite you by way of individual appointment to view this premium-contemporary lifestyle brand by visiting us in our Showroom located at 133 West 25th Street, No. 3W in New York City from Thursday, 22 MarchFriday, 27 April, 2007. If you
cannot make it to our offices during this time we would be more than happy to send images and/or press materials for your consideration over the coming weeks. Union has been synonymous with sensuality and inspired design detail since its launch in August of 2005.  The women’s collection is about modern sexy fits, finishes and details at precisely the right moment, keeping its devoted fashionistas ahead of the curve. Union’s product range includes an exquisite selection of jeans, trousers, jackets, sexy tops, and fine gauge knitwear structured for those who appreciate refinement of attitude. To schedule your private editorial appointment or an interview with Union’s creative director, Christopher Enuke, please contact Workhouse Publicity Publicists, Kara Hughett or Stephanie Sachs directly at 212. 645. 8006 or via email at kara@workhousepr.com or stephanie@workhousepr.com.

NEW CREATIVE DIRECTOR
Union, headquartered in Seattle, and wholly owned by Seattle Pacific Industries, also announced that they have appointed award-winning designer Christopher Enuke as the new Union Creative Director for both the Men’s and Women’s collections. Enuke, who founded the exquisite Oliver Twist/Oligo Tissew collection, brings over 20 years of design experience. He is regarded as one of today's most respected and influential designers coming out of Los Angeles.  As Creative Director, Enuke will serve as the creative voice of Union, including global product design and fashion events. Giving denim the couture treatment, a multi-cultural background fuels the artistry of this Nigerian born, English educated, Los Angeles based designer. The influence of his Nigerian heritage shows itself not only the in the shape and play of his designs but also in the decorative inspirations of his work. A penchant for English eccentricity is balanced by a genuine L.A. cool while his combined celebration of classic elegance and ethnicity has an Angeleno air to it as well. Enuke’s first collection for Union is slated to debut at the Fall 2007 Project Show in Las Vegas in February 2007.  Union is sold worldwide at select high-end department stores and specialty boutiques such as Fred Segal-Ron Herman, Kitson, Henri Bendel, Atrium, E-Street Denim and at Nordstrom in their heralded Savvy department. When effortless style meets delicate grace, the attraction is indefinable. The mystique: lucid.  Union exists at this periphery of captivation, floating effortlessly above the confinements of branding to become the token of all those who appreciate handcrafted, universal refinement. Whether worn polished to the “T” or sophisticatedly unkempt, Union melds together authentic style, individuality, and finesse for those who appreciate the artistry of cutting-edge designs and seek a distinctive approach to luxurious living. Union is an icon of cultural savvy, bringing together uptown sophistication while being authentically downtown. Welcome to the world of Union, where couture denim is a cut above the rest. Not a boutique brand but a lifestyle, Union does not create product by fashion nor produce by trend, rather it has built in innovation lauded for its distinct, couture-like style. Denim; the definitive icon of our contemporary culture, exceeds the paradigms of the norm. Union maintains inherent creative fashioned into every rivet, bartack, seam and stitch. For more information please visit www.union-jeans.com

THE DEFINITIVE DENIM
Union is made with passion, to be worn for people who appreciate subtle style from a soft-spoken brand that brings out the sexiest inner emotions. Each Union jean is handcrafted and individually created to carefully showcase the wearer’s unique spirit. Regarded as seamlessly stylish, Union is a gift to those who truly appreciate the artistry of individuality. Union style: An emerging player that challenges the industry standard and bucks the traditional market trend. Powered by sensuality, Union’s product range offers cutting-edge designs for those who are enamored by “premium personality” as found within the fit. Until now, denim has never been divided into ‘before’ or ‘after.’ Yet this generation challenges conformity and desires a refined allure. From slim-fitting panache to low-slung nonchalance, Union’s innovation drives iconic style. Denimology: defined by the polished street-wide flare and sensuality found within denim. Union jeans define the new American uniform with weathered style that envelops every asset of the wearer. Contemporary elegance exudes from every seamlessly woven stitch. Union’s discerning lifestyle synchronizes effortlessly to enhance your bottom line. Refined, sensual and inexplicably cool…live by the Union.

 










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