UNION
CELEBRATION OF SENSUALITY
SELECTS WORKHOUSE PUBLICITY

ANNOUNCES AWARD-WINNING DESIGNER
CHRISTOPHER ENUKE
AS BRAND CREATIVE DIRECTOR


NOW SCHEDULING MEDIA INTERVIEWS WITH
UNION PRESIDENT SCOTT BONOMO
AND CREATIVE DIRECTOR CHRISTOPHER ENUKE
PLEASE CONTACT WORKHOUSE PUBLICITY, PUBLICISTS
KARA HUGHETT OR STEPHANIE SACHS VIA TELEPHONE 212.645.8006

USA - Workhouse Publicity, an award-winning public relations firm, announced today that it has been selected by the premium-contemporary jean brand Union, as the Agency of Record for U.S. marketing and domestic publicity. Workhouse Publicity will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency. The assignment is effective immediately.

NEW CREATIVE DIRECTOR
Union, headquartered in Seattle, and wholly owned by Seattle Pacific Industries, also announced that they have appointed award-winning designer Christopher Enuke as the new Union Creative Director for both the Men’s and Women’s collections. Enuke, who founded the exquisite Oliver Twist/Oligo Tissew collection, brings over 20 years of design experience. He is regarded as one of today's most respected and influential designers coming out of Los Angeles.  As Creative Director, Enuke will serve as the creative voice of Union, including global product design and fashion events. For an exclusive media preview or to schedule an interview with Union Creative Director Christopher Enuke and Union President Scott Bonomo, we cordially invite you to contact Workhouse Publicity Publicists Stephanie Sachs or Kara Hughett directly at 212. 645. 8006.

"Christopher is one of the most dynamic talents in the premium—contemporary arena today and we are delighted to welcome him on board. We are confident that with his creative ability, we will continue to inspire and rapidly grow the Union brand, which will enable us to reach an even broader cross-section of sophisticated, successful and fashion-savvy men and women. Christopher’s fashion influence and couture sensibility will continue to define Union as a modern forward-thinking brand. Christopher and I feel very strongly that Union will continue to strive to inspire the retail market, as well as evolve into a complete lifestyle business." said Scott Bonomo, President, Union.

Enuke’s first collection for Union is slated to debut at the Fall 2007 Project Show in Las Vegas in February 2007.  Union is sold worldwide at select high-end department stores and specialty boutiques such as Fred Segal-Ron Herman, Kitson, Henri Bendel, Atrium, E-Street Denim and at Nordstrom in their heralded Savvy department.

Giving denim the couture treatment, a multi-cultural background fuels the artistry of this Nigerian born, English educated, Los Angeles based designer. The influence of his Nigerian heritage shows itself not only the in the shape and play of his designs but also in the decorative inspirations of his work. A penchant for English eccentricity is balanced by a genuine L.A. cool while his combined celebration of classic elegance and ethnicity has an Angeleno air to it as well.

“I am excited to have the opportunity to collaborate with Seattle Pacific Industries as the Creative Director for Union.  Union is a perfect collection to showcase my vision of a couture-minded jean brand.  The market is evolving very quickly, and SPI has terrific operational capability which is important when nurturing a new business.  I jumped at the chance when I understood that the main focus of the role was to inspire the market – which for me is always about the product, and not about the hype,” said Christopher Enuke, Creative Director, Union.

THE DEFINITIVE DENIM
When effortless style meets delicate grace, the attraction is indefinable. The mystique: lucid.  Union exists at this periphery of captivation, floating effortlessly above the confinements of branding to become the token of all those who appreciate handcrafted, universal refinement. Whether worn polished to the “T” or sophisticatedly unkempt, Union melds together authentic style, individuality, and finesse for those who appreciate the artistry of cutting-edge designs and seek a distinctive approach to luxurious living. Union is an icon of cultural savvy, bringing together uptown sophistication while being authentically downtown. Welcome to the world of Union, where couture denim is a cut above the rest. Not a boutique brand but a lifestyle, Union does not create product by fashion nor produce by trend, rather it has built in innovation lauded for its distinct, couture-like style. Denim; the definitive icon of our contemporary culture, exceeds the paradigms of the norm. Union maintains inherent creative fashioned into every rivet, bartack, seam and stitch. For more information please visit www.union-jeans.com

HER - STATE OF THE UNION
Union has been synonymous with sensuality and inspired design detail since its launch in August of 2005.  The women’s collection is about modern sexy fits, finishes and details at precisely the right moment, keeping its devoted fashionistas ahead of the curve. Union’s product range includes an exquisite selection of jeans, trousers, jackets, sexy tops, and fine gauge knitwear structured for those who appreciate refinement of attitude. Union is made with passion, to be worn for people who appreciate subtle style from a soft-spoken brand that brings out the sexiest inner emotions. Each Union jean is handcrafted and individually created to carefully showcase the wearer’s unique spirit. Regarded as seamlessly stylish, Union is a gift to those who truly appreciate the artistry of individuality.

HIS - STATE OF THE UNION
Union style: An emerging player that challenges the industry standard and bucks the traditional market trend. Powered by sensuality, Union’s product range offers cutting-edge designs for those who are enamored by “premium personality” as found within the fit. Until now, denim has never been divided into ‘before’ or ‘after.’ Yet this generation challenges conformity and desires a refined allure. From slim-fitting panache to low-slung nonchalance, Union’s innovation drives iconic style. Denimology: defined by the polished street-wide flare and sensuality found within denim. Union jeans define the new American uniform with weathered style that envelops every asset of the wearer. Contemporary elegance exudes from every seamlessly woven stitch. Union’s discerning lifestyle synchronizes effortlessly to enhance your bottom line. Refined, sensual and inexplicably cool…live by the Union.

HAUTE COUTURE
Union’s muse appreciates the artistry and elegance found in a well-lived life. Already stocked in the country’s finest stores including Fred Segal-Ron Herman, Kitson, Henri Bendel, Atrium, and E-Street Denim, Union is setting a new standard while breaking the mold of an overly saturated denim market. Each pair is a celebration of handmade luxury and exudes both grandeur and the soul clearly showing a luxurious, jet-set character. The seductive and skinny silhouette cleverly contours all the right parts of the female form, enticing the eye to travel down the legs and admire the view. Just a cut above the rest, this refined denim can be paired with your favorite Manolos or dressed down for window-shopping on Fifth Avenue. In a class of its own, Union carries the stigma of style.

WORKHOUSE PUBLICITY
Inventive. In a word, this is what our firm Workhouse Publicity stands for. Established in 1996, Workhouse maintains a unique pedigree of personal attention while adding new dimensions of promotional service to our diverse but like-minded roster. Renowned for meticulous attention to detail, uncompromising quality and high aesthetical standards, we have carved a rich niche within the cultural sector. Our roster has included retainer services for celebrities, international companies and brands including Assouline Editions, Bergdorf Goodman, Borrelli of Italy, Carl F. Bucherer of Switzerland, Carolina Herrera, Diane von Furstenberg, Donna Karan, Dolce & Gabbana, Philippe Adec, Philip Treacy, Jean-Paul Goude, Oscar de la Renta, 66?North Iceland, Rizzoli International Publications, Zimmerli of Switzerland and more. The new definition of a full-service promotional firm, we specialize in the coordination of corporate and celebrity publicity, total design, special events and luxury marketing. Recent accomplishments include launch events at Versace, Harry Winston, Van Cleef & Arpels, Gracie Mansion, Harlem’s legendary Apollo Theater, Carnegie Hall. Client campaigns include Ultimate Style: The Best of The Best Dressed List at Gotham Hall, Dolce & Gabanna’s Hollywood at Bergdorf Goodman with Jennifer Lopez, Gucci’s so8o’s boutique launch, Francis Ford Coppola’s Festa Macaroni, Interview Magazine’s 30th Anniversary, Virgin Megastore's Grand Opening and Galleries Lafayette’s 20th Anniversary in France as well as bi-coastal productions of the 24 Hour Plays to benefit the NY State WTC Relief Fund with Philip Seymour Hoffman, Rosie Perez, Benjamin Bratt, Julianne Moore and more. Worldwide client campaigns have included promotional initiatives for Sean "P. Diddy" Combs, Tim Burton, Debbie Harry, David LaChapelle and Lennox Lewis. For more information please visit www.workhousepr.com

 








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