Wifebeader by Laura Dahl

ERICA FOX TELEPHONE 212. 645. 8006

NEW YORK- Workhouse Publicity invites you to enjoy a Wifebeader by Laura DahlSpring, 2005Memorial Day Trunk Show. Join us at the Wifebeader by Laura Dahl showroom located at 135 West 26th Street, Suite 203 in New York City on Thursday, 26 May 2005 and Friday, 27 May 2005 from 11am – 6pm. Take 20% off this high-end line of exquisite hand-beaded tank tops.  Buy 3 or more and receive an additional 15% off – they’re guaranteed to spice up your wardrobe!  Shop on Thursday and receive a voucher for a free drink from 6-8pm at TheBlack Door, located at 127 W. 35th St. Meet designer Laura Dahl and pre-order pieces for Fall 2005! Other Wifebeader by Laura Dahl styles are currently available at Bloomingdale’s, Anthropologie and Searle. Visa, Mastercard and cash accepted.

Wifebeader by Laura Dahl offers an exquisite selection of wearable couture, structured for those who appreciate the artistry of attitude with a fashion-forward bent. Those that live in a world of style, taste and quality. Cutting-edge American designs pre-accessorized with flirty, nearly edible pieces. From the heart of New York City, each distinctive Wifebeader original is made with passion to be worn for people who appreciate the details. For those who enjoy the moment and with whom clothes mean more than following the leader. Hand-crafted, each is individually created to carefully showcase her individual spirit. Bespoke luxury which glamour girls seemingly just can’t resist. Wifebeader satisfies the untouched niche for casual embellishment. Offering couture-inspired hand-beaded tops that are 100 percent cotton and hand-washable, Wifebeader by Laura Dahl has taken affordable couture in a totally new direction. The brand’s 2x1 ribbed shirts are made of combed, ring-spun cotton with great stretch and comfort, featuring beads and semi-precious stones like pearls, peridot, quartz, citrine, garnet and hand-blown glass. As every Wifebeader tank top is meticulously hand-sewn, each represents the union between two huge fashion trends: One-of-a kind-design and luxurious indulgence. After honing her designing skills at the Fashion Institute of Technology and working with superstar designers such as Michael Kors, Catherine Malandrino, Anne Bowen and Cynthia Rowley, Laura Dahl launched her own irreverent clothing collection in 2003. Wifebeader by Laura Dahl with its abstract, hand-beaded designs satisfies girls who hunger after edgy yet classic tanks. Elevating the simplest look with a soigne’ touch. For an exclusive preview of the Wifebeader by Laura Dahl collection or to schedule an interview with Laura Dahl, please contact Workhouse Publicity publicist, Erica Fox directly at 212. 645. 8006 or email fox@workhousepr.com.

Las Vegas native Laura Dahl started her first business at age 14, and she has been cultivating her entrepreneurial spirit ever since. While fashion has always been her true calling, Laura’s professional experiences range from launching an art gallery in London, building a dude ranch in Las Vegas and holding political campaign positions. It was her time spent living abroad that ultimately drove her into the fashion industry, strengthening her passion for style, quality construction, and unique elements. Dahl most certainly inherited her entrepreneurial spirit from her family. Named as one of the “First 100 Who Shaped Southern Nevada” her grandparents, Maxwell and Laura Belle Kelch moved to Las Vegas in 1939 to start the first radio station, KENO, which served as an integral part of the creation and marketing of Las Vegas during its most vulnerable period of growth. “I feel a great sense of pride and responsibility knowing that my family helped mold Las Vegas into the vibrant, tourist destination and community it is today.” Laura attended the Fashion Institute of Technology, where she honed her design and merchandising skills and gained valuable experience working with such designers as Catherine Malandrino, Anne Bowen, and Cynthia Rowley before launching her brand, Wifebeader by Laura Dahl in spring of 2003. With their abstract, hand-beaded designs, Wifebeader satisfies the urge for contradiction with edgy yet classic, decorated yet casual tops that exude one-of-a-kind couture design. Laura wants her clients to feel that they are treating themselves to a lovingly made, special gift each time they wear their Wifebeader. “I wanted to create a line that is as elegant and trendy as it is comfortable.” says Dahl. “Ladies can throw on a Wifebeader with their Paper Denim jeans and Manolos and they’re ready for anything. No accessories needed.” Lovingly stitched by some of the best hands in fashion, each Wifebeader is one-of-a-kind piece that speaks to a woman’s intrinsic beauty radiating comfort and elegance. With their B.Y.O.B (Build Your Own Beader) option, it is Dahl’s hope that Wifebeader will encourage women to “invigorate, elaborate and simulate their personal style.” Laura Dahl’s collection can be purchased at 67 Anthropologie locations nationwide, Fred Segal, Searle, exclusive boutiques, department stores and online at www.wifebeader.com



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