SUSAN FARBER COLLECTION
DEBUTS LIMITED-EDITION MESSENGERS
TO BENEFIT THE LUPUS RESEARCH INSTITUTE
FASHION LENDS A HELPING HANDBAG
PREVIEWS & APPOINTMENTS
IN THE FIGHT AGAINST
AVAILABLE SUMMER, 2007
NOW SCHEDULING INDIVIDUAL APPOINTMENTS
PLEASE CONTACT WORKHOUSE PUBLICTY, STEPHANIE SACHS
NEW YORK— Susan Farber Collections, chic handbag designer, is proud to debut limited-edition messenger bags in a variety of sophisticated fabrics to support the Lupus Research Institute (LRI). Systemic lupus erythematosus (S.L.E.), commonly called Lupus, affects as many as 1.5 million people and is still one of the most mysterious diseases in the United States. The disease attacks the body's immune system, and often leads to further illnesses like kidney disease, cardiovascular disease, and potential stroke. Existing medications available to battle Lupus are highly toxic, and debilitating, while no new treatments have been approved for the disease in the last 40 years.
Susan Farber, revered by many of Hollywood’s elite including Sharon Stone, Debra Messing, Rachel Bilson and Jennifer Love Hewitt, became educated about Lupus when her close friend Kelly Stone was diagnosed with the disease and approached her about partnering for charity. Their idea: to create an exclusive design for a handbag collection, the Kelly for Susan Farber, that would bring new awareness to this unfamiliar disease, while preserving Farber’s reputation for designing luxurious and practical handbags for her existing clientele. Currently available through Summer 2007, Susan Farber Collections will donate 50% of the proceeds to benefit LRI. Philanthropy marries design in this exclusive collaboration inspired by friendship. To learn more about Lupus and the LRI, visit www.lupusresearchinstitute.org.
HANDBAGS WITH IMPACT
Fashion lends a helping handbag by way of Susan Farber Collections’ limited-edition, Kelly for Susan Farber messenger bags. Sure to make a statement, choose from exotic tapestry detailing in paisley, aztec, and floral. Earth tones in warm chestnut and hunter green make these bags easily wardrobe adaptable. Make an impact with additional foreign styles including, Italian mohair in charcoal gray and Scottish plaid. Each plush piece includes delicately beaded tassels, a cell phone compartment and an interior zip pocket lined in soft suede. Perfect to use as your work carryall but chic enough to bring on a brunch date with the girls. All of the messengers retail for $395 and are available at top Macy’s West locations or online at www.susanfarbercollections.com. For an exclusive media preview of the Susan Farber Spring 2007 Collection or to schedule an interview with Susan Farber, please contact Workhouse Publicity Publicist, Stephanie Sachs directly at 212. 645. 8006 or via email at email@example.com.
LUPUS RESEARCH INSTITUTE
The Lupus Research Institute is the only organization exclusively funding novel lupus research, casting a broad net to identify and support scientists with the brightest new ideas that have the potential to prevent, treat, and cure the devastating autoimmune disease. Since its founding in 2000, the Lupus Research Institute has united leading scientists and physicians, patients, and their families to invest nearly $20 million in funding for 73 studies at 43 academic medical institutions in 22 states. To learn more about lupus and the Lupus Research Institute, visit www.lupusresearchinstitute.org.
SUSAN FARBER COLLECTIONS
Susan Farber Collections was established in 2003 by designer, Susan Farber and was initially offered in two stores. Three years later this remarkable line has broadened to over two hundred specialty boutiques nationwide. In creating a seasonal collection, Farber’s travels to extraordinary destinations inspired her to utilize exotic fabrics from such locales as Italy and Ireland. Farber incorporates lush materials such as laundered patents, leathers, and acid evil leather, which compliment the rich color pallets of chocolate brown, cognac, red, and majestic bronze. Perfect for day or night, her designs versatility range from Piccolo Sofia clutches with bows, to Roscoe satchels. Susan Farber’s creations have already credited her brand awareness with a following that includes: Sharon Stone, Debra Messing, Rachel Bilson and Jennifer Love Hewitt. The adoration has secured placements in WWD, Lucky, Hamptons.com, OC, the ABC smash hit Desperate Housewives and Entertainment Tonight. For additional information please visit www.susanfarbercollections.com.