USA- For Spring 2006 designer Laura Dahl takes inspiration for her signature collection Wifebeader by Laura Dahl from the laid-back, white sand beaches of Hawaii and quintessential California Cool attitude.  Bright, bold colors and natural stones are reminiscent of Annette Funicello’s flirtatious, flowy frocks in Beach Blanket Bingo, harkening back to a day when donning girly clothes and dancing at the beach was a way of life and yellow polka-dot bikinis were out-of-sight! Silk chiffon and silk georgettes in bubblegum pink add femininity, with bold turquoises and corals conjuring images of the vast Pacific, where the surf’s always up and you can always find Betties hanging 10. Versatility is a theme this season, as seen in Seaglass, a wrap top featuring four yards of silk chiffon allowing for countless options adaptable for any woman’s personal style. Many tops in the Spring collection can be worn front-to-back giving the Wifebeader by Laura Dahl customer endless options and enabling her to avoid a wardrobe wipeout. This season, personality and style are conveyed in the details, with inside-out beading adding subtle elements of glamour throughout a more casual and relaxed Spring. Quirky Silk screens are also new this season adding pops of color as you hula hoop on a sunshine-y day. For an exclusive preview of the Wifebeader by Laura Dahl collection or to schedule an interview with designer Laura Dahl, interested media please contact Workhouse Publicity publicist Meredith Rommelfanger via meredith@workhousepr.com or directly by telephone 212. 645. 8006.

“I go to Hawaii every year and this year I took so much inspiration from its casual yet colorful beaches, natural stones and laid-back attitude,” says designer Laura Dahl. “Spring to me is very low-maintenance so I wanted to keep the collection very casual and deconstructed.  Which is why each of my pieces has several styling options, maximizing wearability for each garment.” said Laura Dahl, designer Wifebeader by Laura Dahl

Wifebeader by Laura Dahl can be found in Bloomingdale’s, Fred Segal, specialty boutiques and 67 Anthropologie locations nationwide, and styles can be previewed on their website at www.wifebeader.com.  

Wifebeader by Laura Dahl offers an exquisite selection of wearable couture, structured for those who appreciate the artistry of attitude with a fashion-forward bent. Those that live in a world of style, taste and quality. Cutting-edge American designs pre-accessorized with flirty, nearly edible pieces. From the heart of New York City, each distinctive Wifebeader original is made with passion to be worn for people who appreciate the details. For those who enjoy the moment and with whom clothes mean more than following the leader. Handcrafted, each is individually created to carefully showcase her individual spirit. Bespoke luxury which glamour girls seemingly just can’t resist. Wifebeader satisfies the untouched niche for casual embellishment. Offering couture-inspired hand-beaded tops that are 100 percent cotton and hand-washable, Wifebeader by Laura Dahl has taken affordable couture in a totally new direction. The brand’s 2x1 ribbed shirts are made of combed, ring-spun cotton with great stretch and comfort, featuring beads and semi-precious stones like pearls, peridot, quartz, citrine, garnet and hand-blown glass. As every Wifebeader tank top is meticulously hand-sewn, each represents the union between two huge fashion trends: One-of-a kind-design and luxurious indulgence. After honing her designing skills at the Fashion Institute of Technology and working with superstar designers such as Michael Kors, Catherine Malandrino, Anne Bowen and Cynthia Rowley, Laura Dahl launched her own irreverent clothing collection in 2003. Wifebeader by Laura Dahl with its abstract, hand-beaded designs satisfies girls who hunger after edgy yet classic tanks. Elevating the simplest look with a soigné touch. For an exclusive preview of the Wifebeader by Laura Dahl collection or to schedule an interview with Laura Dahl, please contact Workhouse Publicity publicist, Meredith Rommelfanger directly at 212. 645. 8006 or via email at meredith@workhousepr.com