NEW YORK– Workhouse Publicity is pleased to announce the grand opening of Joynoelle’s New York City showroom located at 369 West 36th Street on the 3rd floor between Eighth and Ninth Avenues. A celebrated event in the expansion of the Minneapolis-based company, customers and buyers now have the opportunity to explore one-of-a-kind and limited-run Joynoelle creations. Styles can also be previewed through her website www.joynoelle.com. Joynoelle is the signature line of Minneapolis-based designer, Joy Teiken. From its inception in 2002, Joynoelle’s collection of couture garments has taken inspiration from classic lines, lush and fabulous fabrics, and playful details. The finest new and vintage fabrics are used to create one-of-a-kind or limited run garments. From her first design, a beret for her mother who was undergoing chemotherapy for breast cancer, Joy has used fashion to capture and express women’s individual beauty. The Joynoelle customer loves attention. She knows she is wearing something unique, something that shows personality and makes her feel special. With her mother’s spirit guiding her Joy continues to create beautiful, feminine garments that showcase a woman’s best features. After building a loyal customer base in the Twin Cities, Teiken’s next challenge was to bring her vision to New York. In 2005, Teiken was named one of twenty emerging designers at the GenArt International Styles Competition and was the recipient of the b Michael Fashion Design Award for which she received a runway show and her garments were featured in the ISE gallery of New York.  For an exclusive media preview of the Joynoelle collection or to schedule an interview with Joy Teiken, please contact Workhouse Publicity publicist, Meredith Rommelfanger directly at 212. 645. 8006 or via email at meredith@workhousepr.com.

“I believe that each piece in my collection has a personality and each piece of fabric tells a story. Since I am keenly aware of vintage styles and modern fabrics, each texture guides me and tells me what to do. A finished Joynoelle product is a celebration of the female form, one that follows her curves and makes her look stunning. It’s for people who want something special, original. Something that brings attention, because these pieces do draw quite a bit of attention. My customers don’t have to fit within a certain age but they do need to have a certain personality – My collection vision has never changed. Essentially it’s wearable couture. I think the idea of this experiment: one-of-a-kind and limited run pieces- is incredibly worthwhile and could be an effective avenue for designers who do not possess the financial backing to ever appear within the right retail outlets.” - Joy Teiken, designer, Joynoelle.

JOYNOELLE
Joynoelle is the signature line of Minneapolis based designer, Joy Teiken. From its inception in 2002, Joynoelle’s collection of couture garments has taken inspiration from classic lines, lush and fabulous fabrics, and playful details. The finest new and vintage fabrics are used to create one-of-a-kind or limited run garments. From her first design, a beret for her mother who was undergoing chemotherapy for breast cancer, Joy has used fashion to capture and express women’s individual beauty. The Joynoelle customer loves attention. She knows she is wearing something unique, something that shows personality and makes her feel special. With her mother’s spirit guiding her Joy continues to create beautiful, feminine garments that showcase a woman’s best features. For more information please visit www.joynoelle.com