USA - Workhouse Publicity, an award-winning public relations firm, is proud to announce that it has been selected by emerging designer Joynoelle as the Agency of Record for U.S. marketing and domestic publicity. Workhouse Publicity will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency. The assignment is effective immediately.

"I selected Workhouse Publicity because they have a proven track record and understand my desire to create beautiful, one-of-a-kind pieces for women who appreciate fashion. For me, there has always been an emotional connection which comes to life in the pieces I design. I’m confident that partnering with Workhouse together we’ll able to communicate that connection” said Joy Teiken, President and designer, Joynoelle.

“As fashion enthusiasts, we’re thrilled to introduce this fantastic new designer to the industry. Joy has an incredibly story and a loyal customer base. I look forward to broadening her brand visibility as we continue to introduce her creations to consumers nationwide”states Adam Nelson, CEO Workhouse Publicity

We cordially invite you to contact Workhouse Publicity, publicists Erica Fox or Meredith Rommelfanger directly at 212. 645. 8006 for an exclusive preview of the Joynoelle collection or to schedule an interview with Joynoelle designer, Joy Teiken.

“I believe that each piece in my collection has a personality and each piece of fabric tells a story. Since I am keenly aware of vintage styles and modern fabrics, each texture guides me and tells me what to do. A finished Joynoelle product is a celebration of the female form, one that follows her curves and makes her look stunning. It’s for people who want something special, original. Something that brings attention, because these pieces do draw quite a bit of attention. My customers don’t have to fit within a certain age but they do need to have a certain personality – My collection vision has never changed. Essentially it’s wearable couture. I think the idea of this experiment: one-of-a-kind and limited run pieces- is incredibly worthwhile and could be an effective avenue for designers who do not possess the financial backing to ever appear within the right retail outlets.” - Joy Teiken, designer, Joynoelle.

JOYNOELLE
Joynoelle is the signature line of Minneapolis based designer, Joy Teiken. From its inception in 2002, Joynoelle’s collection of couture garments has taken inspiration from classic lines, lush and fabulous fabrics, and playful details. The finest new and vintage fabrics are used to create one-of-a-kind or limited run garments. From her first design, a beret for her mother who was undergoing chemotherapy for breast cancer, Joy has used fashion to capture and express women’s individual beauty. The Joynoelle customer loves attention. She knows she is wearing something unique, something that shows personality and makes her feel special. With her mother’s spirit guiding her Joy continues to create beautiful, feminine garments that showcase a woman’s best features. For more information please visit www.joynoelle.com

WORKHOUSE PUBLICITY
Institutedin 1996, Workhouse Publicity has produced over one hundred domestic and international publicity campaigns. The new definition of a full-service promotional firm, Workhouse specializes in the coordination of corporate and celebrity publicity, total design, luxury marketing and special events. Worldwide client campaigns have included promotional initiatives for Sean "P. Diddy" Combs, Tim Burton, Debbie Harry, David LaChapelle and Lennox Lewis. Corporate retainer clients include Assouline, Borrelli, Bennihana, ContentFilm, Carl F. Bucherer, Chocolate Bar, IFC Films, Metropolitan Pavilion, Rubin Museum of Art, WGA East to name a few. Recent accomplishments include launch events at Versace, Harry Winston, Van Cleef & Arpels, Gracie Mansion, Harlem’s legendary Apollo Theater, Carnegie Hall. Client campaigns include Ultimate Style: The Best of The Best Dressed List at Gotham Hall, Dolce & Gabanna’s Hollywood at Bergdorf Goodman with Jennifer Lopez, Gucci’s so8o’s boutique launch, Francis Ford Coppola’s Festa Macaroni, Interview Magazine’s 30th Anniversary, Virgin Megastore's Grand Opening and Galleries Lafayette’s 20th Anniversary in France as well as bi-coastal productions of the 24 Hour Plays to benefit the NY State WTC Relief Fund with Philip SeymourHoffman, Rosie Perez, Benjamin Bratt, Julianne Moore and more. Workhouse Publicity is a one-stop agency accommodating all aspects of publicity, design and promotion for the creation of marketing, advertising and special events located at 133 West 25th Street, No. 3W New York City 10001. For more information please visit www.workhousepr.com.