“House de Lux (the show) was beautiful. It was young and exhilarating. It wasn’t jaded.
All the opposites, it had heart, it had soul, it had dignity.”
– Patricia Field, Fashion Designer & Stylist

New York--- It gives me great pleasure to introduce the Fall 2007 Women’s Ready-to-Wear collection by House de Lux. We cordially invite you by way of individual appointment to view the show-stopping pieces that are made for strutting. This collection is filled with right on, butt shaking statement styles not designed for shrinking violets, but for those who crave attention. Welcome to the lair of House de Lux, where colorful creations celebrate our shared cultural heritage To schedule your private editorial appointment or an interview with House de Lux’s Designer S Hamady, please contact Workhouse Publicity Publicists, Stephanie Sachs or Kara Hughett directly at 212. 645. 8006 or via email at stephanie@workhousepr.com or kara@workhousepr.com.

SHOWMANSHIP
Free your mind and your ass will follow. These are the iconic words of George Clinton, who rebelling against conformity set the world on fire with funkadelic, finger-licking motion. His music and politics led to a worldwide style revolution, sweeping up in the mayhem one pussycat in particular. Devoted to this liberation, designer S Hamady committed herself to the creation of House de Lux whose denim and ready-to-wear collections are inspired by a double-barreled philosophy that fashion is a home free of restrictions and self-doubt. Devotees of House de Lux include legendary designer Patricia Field, futuristic designer Jeremy Scott, ultimate diva Amanda Lepore, and songstress Ashanti, all who embrace the brand’s brash use of color and edgy, yet versatile vibe. Formally a New York City DJ, Hamady turns the tables and generates funk by way of fashion conjuring flashbulb popping fashions including distressed gold cat suits, animal print robes and booty huggin stretch jeans accompanied by detailed gold medallions embossed with the brands logo evoking Chinese New Year dragons. Welcome to the lair House de Lux, where colorful creations celebrate our shared cultural heritage.

HOUSE DE LUX
Begin with a toppy, tight hi-hat rhythm complimented by a superbly edgy wah-wah guitar, the sound of people talking real jive on the streets, and you’ve got a funky, gritty but danceable, soundtrack beat just right for the makings of a grand entrance. Too much sugar for ya or not enough? Travel down a funky street of fashion where groove flows freely and House de Lux shapes crazy cats and kittens with soulful style. The Fall, 2007 collection is filled with right on, butt shaking statement styles not designed for shrinking violets, but for those who crave attention. Get down with gold, glitter and eye-enticing looks adorned with House de Lux’s signature militaristic sacred flaming heart. Lady Miss Kier. Joe Namath. Grace Jones. Joe Frazier. Cher. James Brown. Bianca Jagger. Boosty Collins. Fashionable sisters and brothers, who each in their own way, defined an era through a message of super sexy, Funkadelic, Badaaass style. With House de Lux, enter the scene and step into the fashion ring. Put swagger back into your step and fall into a House de Lux show-stopping cat suit which explodes with 70s sensibility, but drips with 2007 flare. This kaleidoscopic collection roars with intrepid animal prints, blinding metallics, gold leather outerwear, and funked out blackwatch plaid. Pimp out in gold-trimmed leopard overcoats paired with a honeyed low-rise bikini. When things get sticky, rock your pockets with vivid flashback styles geared for super disco indulgence. House de Lux is here to drop electricity and deliver 21st century funk to a generation. Can you dig it? For additional information please visit www.housedelux.com.