HOUSE DE LUX
DEBUTS FALL 2007 WOMEN'S READY-TO-WEAR COLLECTION
EXCLUSIVE PRESENTATION AT THE SOHO HOUSE

PRESS EVENT
THURSDAY, 8 MARCH 2007 AT 7PM
29-35 NINTH AVENUE BETWEEN 13TH & 14TH STREETS
SOHO HOUSE, LIBRARY

RSVP: KARA@WORKHOUSEPR.COM
COCKTAIL RECEPTION


NOW SCHEDULING INDIVIDUAL MARKET APPOINTMENTS
PLEASE CONTACT WORKHOUSE PUBLICISTS,
KARA HUGHETT OR STEPHANIE SACHS
TELEPHONE 212.645.8006

House de Lux (the show) was beautiful. It was young and exhilarating. It wasn’t jaded.
All the opposites, it had heart, it had soul, it had dignity.”
Patricia Field, Fashion Designer & Stylist

PRESS EVENT
House de Lux cordially invites select media to attend the debut of the WOMEN’S FALL 2007 READY-TO-WEAR COLLECTION  on Thursday, 8 March 2007 at 7pm located at 29-35 Ninth Avenue between 13th and 14th Streets in the Soho House, Library. Please join us for cocktails and an exclusive runway presentation. To RSVP please contact Workhouse Publicity, Publicist Kara Hughett directly at 212.645.8006 or kara@workhousepr.com.

New York— Begin with a toppy, tight hi-hat rhythm complimented by a superbly edgy wah-wah guitar, the sound of people talking real jive on the streets, and you’ve got a funky, gritty but danceable, soundtrack beat just right for the makings of a grand entrance. Too much sugar for ya or not enough? Travel down a funky street of fashion where groove flows freely and House de Lux shapes crazy cats and kittens with soulful style. The Fall, 2007 collection is filled with right on, butt shaking statement styles not designed for shrinking violets, but for those who crave attention. Get down with gold, glitter and eye-enticing looks adorned with House de Lux’s signature militaristic sacred flaming heart. Lady Miss Kier. Joe Namath. Grace Jones. Joe Frazier. Cher. James Brown. Bianca Jagger. Boosty Collins. Fashionable sisters and brothers, who each in their own way, defined an era through a message of super sexy, Funkadelic, Badaaass style. With House de Lux, enter the scene and step into the fashion ring. Put swagger back into your step and fall into a House de Lux show-stopping cat suit which explodes with 70s sensibility, but drips with 2007 flare. This kaleidoscopic collection roars with intrepid animal prints, blinding metallics, gold leather outerwear, and funked out blackwatch plaid. Pimp out in gold-trimmed leopard overcoats paired with a honeyed low-rise bikini. When things get sticky, rock your pockets with vivid flashback styles geared for super disco indulgence. House de Lux is here to drop electricity and deliver 21st century funk to a generation. Can you dig it?

SHOWMANSHIP
Free your mind and your ass will follow. These are the iconic words of George Clinton, who rebelling against conformity set the world on fire with funkadelic, finger-licking motion. His music and politics led to a worldwide style revolution, sweeping up in the mayhem one pussycat in particular. Devoted to this liberation, designer S Hamady committed herself to the creation of House de Lux whose denim and ready-to-wear collections are inspired by a double-barreled philosophy that fashion is a home free of restrictions and self-doubt. Devotees of House de Lux include legendary designer Patricia Field, futuristic designer Jeremy Scott, ultimate diva Amanda Lepore, and songstress Ashanti, all who embrace the brand’s brash use of color and edgy, yet versatile vibe. Formally a New York City DJ, Hamady turns the tables and generates funk by way of fashion conjuring flashbulb popping fashions including distressed gold cat suits, animal print robes and booty huggin stretch jeans accompanied by detailed gold medallions embossed with the brands logo evoking Chinese New Year dragons. Welcome to the lair House de Lux, where colorful creations celebrate our shared cultural heritage. For an exclusive media preview or to schedule an interview with House de Lux’s Designer S Hamady, we cordially invite you to contact Workhouse Publicity Publicists, Stephanie Sachs or Kara Hughett directly at 212. 645. 8006.

WORKHOUSE PUBLICITY
Inventive. In a word, this is what our firm Workhouse Publicity stands for. Established in 1996, Workhouse maintains a unique pedigree of personal attention while adding new dimensions of promotional service to our diverse but like-minded roster. Renowned for meticulous attention to detail, uncompromising quality and high aesthetical standards, we have carved a rich niche within the cultural sector. Our roster has included retainer services for celebrities, international companies and brands including Assouline Editions, Bergdorf Goodman, Borrelli of Italy, Carl F. Bucherer of Switzerland, Carolina Herrera, Diane von Furstenberg, Donna Karan, Dolce & Gabbana, Philippe Adec, Philip Treacy, Jean-Paul Goude, Oscar de la Renta, 66?North Iceland, Rizzoli International Publications, Zimmerli of Switzerland and more. The new definition of a full-service promotional firm, we specialize in the coordination of corporate and celebrity publicity, total design, special events and luxury marketing. Recent accomplishments include launch events at Versace, Harry Winston, Van Cleef & Arpels, Gracie Mansion, Harlem’s legendary Apollo Theater, Carnegie Hall. Client campaigns include Ultimate Style: The Best of The Best Dressed List at Gotham Hall, Dolce & Gabanna’s Hollywood at Bergdorf Goodman with Jennifer Lopez, Gucci’s so8o’s boutique launch, Francis Ford Coppola’s Festa Macaroni, Interview Magazine’s 30th Anniversary, Virgin Megastore's Grand Opening and Galleries Lafayette’s 20th Anniversary in France as well as bi-coastal productions of the 24 Hour Plays to benefit the NY State WTC Relief Fund with Philip Seymour Hoffman, Rosie Perez, Benjamin Bratt, Julianne Moore and more. Worldwide client campaigns have included promotional initiatives for Sean "P. Diddy" Combs, Tim Burton, Debbie Harry, David LaChapelle and Lennox Lewis. For more information please visit www.workhousepr.com.

 

 



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