SA- Wifebeader by Laura Dahl announced today that it has been selected by the trend-setting L.A. boutique Fred Segal to be part of their Fall 2005 offering. For 40 years, Fred Segal has influenced the fashion industry by launching young designers and new products from around the world, continually setting the trends of tomorrow. It is the fashion destination of Los Angeles; a place where creativity is always alive and individuality always encouraged.  A shopping hotspot for stars such as Nicole Kidman,Jennifer Aniston, and Gwyneth Paltrow, Fred Segal, like Wifebeader by Laura Dahl, is always ahead of the trend. Fred Segal will offer casually chic Los Angeles shoppers seven of the 14 styles of the Wifebeader by Laura Dahl collection, each beaded by hand using the finest semiprecious stones and pearls. Wifebeader by Laura Dahl can now be found in Fred Segal, Bloomingdale’s, Anthropologie and specialty boutiques worldwide. Styles can be previewed by visiting their website www.wifebeader.com.For an exclusive preview of the Wifebeader by Laura Dahl collection or to schedule an interview with Laura Dahl, please contact Workhouse Publicity publicist, Erica Fox directly at 212. 645. 8006 or via email at fox@workhousepr.com.

“We’re thrilled to be carried in Fred Segal. It’s a go-to resource for taste-makers, who use their style to set themselves apart from the crowd and want pieces no one else has.  Which is exactly who the Wifebeader by Laura Dahl customer is,” said designer Laura Dahl.

Wifebeader by Laura Dahl offers an exquisite selection of wearable couture, structured for those who appreciate the artistry of attitude with a fashion-forward bent. Those that live in a world of style, taste and quality. Cutting-edge American designs pre-accessorized with flirty, nearly edible pieces. From the heart of New York City, each distinctive Wifebeader by Laura Dahl original is made with passion to be worn for people who appreciate the details. For those who enjoy the moment and for whom clothes mean more than following the leader. Handcrafted, each is individually created to carefully showcase her individual spirit. Bespoke luxury which glamour girls seemingly just can’t resist. Wifebeader by Laura Dahl satisfies the untouched niche for casual embellishment. Offering couture-inspired hand-beaded tops that are 100 percent cotton and hand-washable, Laura Dahl has taken affordable couture in a totally new direction. The brand’s 2x1 ribbed shirts are made of combed, ring-spun cotton with great stretch and comfort, featuring beads and semi-precious stones like pearls, peridot, quartz, citrine, garnet and hand-blown glass. As every Wifebeader by Laura Dahl tank top is meticulously hand-sewn, each represents the union between two huge fashion trends: One-of-a kind-design and luxurious indulgence. After honing her designing skills at the Fashion Institute of Technology and working with superstar designers such as Michael Kors, Catherine Malandrino, Anne Bowen and Cynthia Rowley, Laura Dahl launched her own irreverent clothing collection in 2003. Laura Dahl with its abstract, hand-beaded designs satisfies girls who hunger after edgy yet classic tanks. Elevating the simplest look with a soigné touch.

WIFEBEADER BY LAURA DAHL
Las Vegas native Laura Dahl started her first business at age 14, and she has been cultivating her entrepreneurial spirit ever since. While fashion has always been her true calling, Laura’s professional experiences range from launching an art gallery in London, building a dude ranch in Las Vegas and holding political campaign positions. It was her time spent living abroad that ultimately drove her into the fashion industry, strengthening her passion for style, quality construction, and unique elements.   Dahl most certainly inherited her entrepreneurial spirit from her family. Named as one of the “First 100 Who Shaped Southern Nevada” her grandparents, Maxwell and Laura Belle Kelch moved to Las Vegas in 1939 to start the first radio station, KENO, which served as an integral part of the creation and marketing of Las Vegas during its most vulnerable period of growth. “I feel a great sense of pride and responsibility knowing that my family helped mold Las Vegas into the vibrant, tourist destination and community it is today.” Laura attended the Fashion Institute of Technology, where she honed her design and merchandising skills and gained valuable experience working with such designers as Catherine Malandrino, Anne Bowen, and Cynthia Rowley before launching her brand, Wifebeader by Laura Dahl in spring of 2003. With their abstract, hand-beaded designs, Wifebeader satisfies the urge for contradiction with edgy yet classic, decorated yet casual tops that exude one-of-a-kind couture design.  Laura wants her clients to feel that they are treating themselves to a lovingly made, special gift each time they wear their Wifebeader. “I wanted to create a line that is as elegant and trendy as it is comfortable.” says Dahl. “Ladies can throw on a Wifebeader with their Paper Denim jeans and Manolos and they’re ready for anything. No accessories needed.” Lovingly stitched by some of the best hands in fashion, each Wifebeader is one-of-a-kind piece that speaks to a woman’s intrinsic beauty radiating comfort and elegance. With their B.Y.O.B (Build Your Own Beader) option, it is Dahl’s hope that Wifebeader will encourage women to “invigorate, elaborate and simulate their personal style.”  Wifebeader can be purchased at various exclusive boutiques and department stores, and online at www.wifebeader.com.