USA- Workhouse Publicity is pleased to announce that the exquisite Laura Dahl Collection of intricately beaded cotton tank tops which fashion It girls have been clamoring for is coming to Anthroplogie stores near you. Anthropologie, a division of Urban Outfitters, is an upscale Philadelphia-based specialty retailer which uses its unique ‘Parisian flea market inspired’ merchandise to create an atmosphere evoking a sense of individuality for a woman who is confident about her personal style, educated and worldly, a perfect outlet for Laura Dahl’s one-of-a-kind handcrafted tanks, beaded with semiprecious stones, pearls and blown glass.  Look for Laura Dahl at 67 Anthropologie locations nationwide. For an exclusive preview of the Laura Dahl collection or to schedule an interview with Laura Dahl, please contact Workhouse Publicity publicist, Erica Fox directly at 212. 645. 8006 or via emailat fox@workhousepr.com.

“We are extremely excited to be selling our line at Anthropologie.  I fell in love with their store eight years ago, and know that our tops will hang beautifully next to the other high-end, unique pieces they carry,” said designer Laura Dahl.

Laura Dahl offers an exquisite selection of wearable couture, structured for those who appreciate the artistry of attitude with a fashion-forward bent. Those that live in a world of style, taste and quality. Cutting-edge American designs pre-accessorized with flirty, nearly edible pieces. From the heart of New York City, each distinctive Laura Dahl original is made with passion to be worn for people who appreciate the details. For those who enjoy the moment and with whom clothes mean more than following the leader. Handcrafted, each is individually created to carefully showcase her individual spirit. Bespoke luxury which glamour girls seemingly just can’t resist. Laura Dahl satisfies the untouched niche for casual embellishment. Offering couture-inspired hand-beaded tops that are 100 percent cotton and hand-washable, Laura Dahl has taken affordable couture in a totally new direction. The brand’s 2x1 ribbed shirts are made of combed, ring-spun cotton with great stretch and comfort, featuring beads and semi-precious stones like pearls, peridot, quartz, citrine, garnet and hand-blown glass. As every Laura Dahl tank top is meticulously hand-sewn, each represents the union between two huge fashion trends: One-of-a kind-design and luxurious indulgence. After honing her designing skills at the Fashion Institute of Technology and working with superstar designers such as Michael Kors, Catherine Malandrino, Anne Bowen and Cynthia Rowley, Laura Dahl launched her own irreverent clothing collection in 2003. Laura Dahl with its abstract, hand-beaded designs satisfies girls who hunger after edgy yet classic tanks. Elevating the simplest look with a soigné’ touch.   Laura Dahl’s collection can be purchased at 67 Anthropologie locations nationwide, exclusive boutiques and department stores and online at www.wifebeader.com

LAURA DAHL
Las Vegas native Laura Dahl started her first business at age 14, and she has been cultivating her entrepreneurial spirit ever since. While fashion has always been her true calling, Laura’s professional experiences range from launching an art gallery in London, building a dude ranch in Las Vegas and holding political campaign positions. It was her time spent living abroad that ultimately drove her into the fashion industry, strengthening her passion for style, quality construction, and unique elements.  Dahl most certainly inherited her entrepreneurial spirit from her family. Named as one of the “First 100 Who Shaped Southern Nevada” her grandparents, Maxwell and Laura Belle Kelch moved to Las Vegas in 1939 to start the first radio station, KENO, which served as an integral part of the creation and marketing of Las Vegas during its most vulnerable period of growth. “I feel a great sense of pride and responsibility knowing that my family helped mold Las Vegas into the vibrant, tourist destination and community it is today.” Laura attended the Fashion Institute of Technology, where she honed her design and merchandising skills and gained valuable experience working with such designers as Catherine Malandrino, Anne Bowen, and Cynthia Rowley before launching her brand, Laura Dahl in spring of 2003. With their abstract, hand-beaded designs, Laura Dahl satisfies the urge for contradiction with edgy yet classic, decorated yet casual tops that exude one-of-a-kind couture design.  Laura wants her clients to feel that they are treating themselves to a lovingly made, special gift each time they wear their Laura Dahl piece. “I wanted to create a line that is as elegant and trendy as it is comfortable.” says Dahl. “Ladies can throw on a Laura Dahl with their Paper Denim jeans and Manolos and they’re ready for anything. No accessories needed.” Lovingly stitched by some of the best hands in fashion, each Laura Dahl is one-of-a-kind piece that speaks to a woman’s intrinsic beauty radiating comfort and elegance. With their B.Y.O.B (Build Your Own Beader) option, it is Dahl’s hope that she will encourage women to “invigorate, elaborate and simulate their personal style.”