PHILLIPE ADEC
WORLD-RENOWNED FRENCH FASHION HOUSE
SELECTS WORKHOUSE PUBLICITY

NOW SCHEDULING SHOWROOM APPOINTMENTS AT PHILIPPE ADEC
PRESS CONTACT ERICA FOX 212. 645. 8006

USA - Workhouse Publicity is proud to announce that it has been selected by Philippe Adec, the world-renowned French fashion house famous for its modern, chic stylings as the Agency of Record for U.S. marketing and domestic publicity. Workhouse Publicity will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency. The assignment is effective immediately.

    "In selecting Workhouse Publicity as the Agency of Record for Philippe Adec, I believe that we share the same view of the brand as one which delivers modern, chic European clothing within an American reality. Philippe Adec has been a brand of choice for elegant and sophisticated women both in the U.S. and Europe for over 25 years and I look forward to continuing that tradition.  I feel confident that together we can elevate Philippe Adec to the forefront of American women’s fashion,” says Aby Saltiel, President of Morelle Products, Limited.

     “As fashion enthusiasts we are thrilled to have the opportunity to work with such an established fashion brand.  We are looking forward to elevating the Philippe Adec brand beyond even its established luxury positioning and literally creating a new category of clothing, one that is a step ahead of the trends, yet always sophisticated and stylish.”stated Adam Nelson, CEO Workhouse Publicity.

We cordially invite you to contact Workhouse Publicity publicist Erica Fox directly by telephone 212. 645. 8006 or via email fox@workhousepr.com for an exclusive preview of the Philippe Adec collection or to schedule an interview with Philippe Adec principals.

PHILIPPE ADEC
The name Philippe Adec has been synonymous with classic sensibilities and unbelievable fit since its inception in 1976. Always with its finger on the pulse of fashion, the Philippe Adec collection consistently delivers perfect cut, colors and details at precisely the right moment, keeping its devoted tastemaker customer always ahead of the trend. Each garment unlocks a certain “jen ne sais quoi” which one can only describe as quintessentially French while catering to the needs of modern American women.  The brand was built on the principle that the clothes should never wear the woman; that to be chic, one must concentrate on the details. Philippe Adec loyalists know that without question each skirt will fall at the most flattering point and the pants will give movement to the legs. Suddenly sexy, these intricacies are the key to the famous house of Adec. Formely based in Paris, Philippe Adec relocated to New York under the ownership of Morelle Products Limited in order to bring modern, chic fashions back to America. Adopting a European sensibility to the American reality, that is the new spirit of Philippe Adec. For more information please visit www.philippeadec.com

WORKHOUSE PUBLICITY
Instituted in 1996, Workhouse Publicity has produced over one hundred domestic and international publicity campaigns. The new definition of a full-service promotional firm, Workhouse specializes in the coordination of corporate and celebrity publicity, total design, luxury marketing and special events. Recent accomplishments include launch events at Versace, Harry Winston, Van Cleef & Arpels, Gracie Mansion, Harlem’s legendary Apollo Theater, Carnegie Hall. Client campaigns include Ultimate Style: The Best of The Best Dressed List at Gotham Hall, Dolce & Gabanna’s Hollywood at Bergdorf Goodman with Jennifer Lopez, Gucci’s so8o’s boutique launch, Francis Ford Coppola’s Festa Macaroni, Interview Magazine’s 30th Anniversary, Virgin Megastore's Grand Opening and Galleries Lafayette’s 20th Anniversary in France as well as bi-coastal productions of the 24 Hour Plays to benefit the NY State WTC Relief Fund with Philip SeymourHoffman, Rosie Perez, Benjamin Bratt, Julianne Moore and more. Worldwide client campaigns have included promotional initiatives for Sean "P. Diddy" Combs, Tim Burton, Debbie Harry, David LaChapelle and Lennox Lewis.

 

 









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