CELEBRATING 80 YEARS OF WARMTH
A SHEEP IN WOLVES' CLOTHING
ONE OF ICELAND'S AUTHENTIC TREASURES:
THE VINDUR JACKET
PREVIEWS & APPOINTMENTS
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NEW YORK– 66°North: Icelandic living the American way. If you’ve yet to visit Iceland, 66°North is selling the Nordic island to the States and not just winter wear. 66°North continues to reinvent streamlined fashion with the Vindur Jacket. This wool-blend warmer is hot on the icy streets while carrying you from the peak to the pub. Leave the bundles of layers in your closet. European fit and sleek inherited sheep’s warmth, is the core of hard-core outerwear. Praise from the slopes is in: if you’re looking to stay warm while looking cool, the Vindur collection delivers. Only a year old but already considered a 66°North classic, the Vindur collection pays homage to Icelandic ancestry as the older sibling to last season’s hottest piece, the Gola Jacket. Clean lines and articulated elbows proves the Vindur belongs to a pedigree of wool jackets that combines brushed fleece lining with a windproof membrane. Loden tweeds and winter whites are reminiscent of Iceland’s natural landscapes. Unlike typical outdoor and ski brands, 66°North presents authenticity and innovation that drives iconic style. 66°North offers one of Iceland’s authentic treasures with a glam to global sensibility that survives all seasons. For an exclusive preview of the 66°North 2007 collection or to schedule an interview with 66°North President Sharon Prince, interested media please contact Workhouse Publicists, Kara Hughett or Stephanie Sachs via email at Kara Hughett at firstname.lastname@example.org or email@example.com
TRIED AND TRUE OUTERWEAR
Iceland’s primitive landscape was no match for the team of researchers who crafted 66°North back in 1926, creating the national uniform for the Nordic natives. 66°North knows that even polar weather isn’t enough to keep you indoors this winter. The climatic conditions are no match for the Icelandic Rescue Team (ICE-SAR), who has deemed 66°North essential for their crucial career. After all ‘there is no bad weather if you have the right gear.’ 66°North performance gear has already credited their brand awareness with a following that includes, Mike Richter, Richard Wiese, the Mt. Washington Ski Patrol, Scarlett Johansson, Vanessa Carlton, Julia Stiles, Quentin Tarantino, and Danny Masterson. 66°North represents more than a brand name and latitudinal line, it is a way of life for many and recently has become a symbol of creation, excellence, and prime performance.
The brainchild of Hans Kristjansson, 66°North began producing protective clothing for the commercial fisherman of Sugandafjord, quality and performance has always been essential to Icelanders who have learned to co-exist harmoniously with nature’s extremes. The name reflects the latitude line located at the edge of the Arctic Circle. Iceland, on the borderline of the Arctic Circle, has often been considered on the very edge of civilization. Conditions can be extreme and Icelanders have had to develop both the mentality to meet the challenges and the physical means to do so. This includes discovering and developing suitable clothing for work and travel in all kinds of weather, from fishermen to sheep herders to citizens walking the streets of Reykjavik. Centuries of battling snowstorms and the windy heights to bring home sheep and fighting heavy seas to haul in rich catches of fish have evolved into a brand that, for over 80 years, has been the premier clothier for the people of Iceland – attesting to its style, quality, and functionality. As they say, there is no bad weather, if you have the right gear. Available at Fred Segal, Extreme All Sport, Love Forty, Pedigree Ski Shop and fine stores everywhere. For more information please visit www.66northus.com.