66°NORTH ICELAND
ICELAND'S NATIONAL CLOTHING BRAND

THE ESJA RAINCOAT
OSLICKER STYLING FOR THOSE RAINY DAYS
RAIN PROTECTION AT ITS FINEST


NOW SCHEDULING INDIVIDUAL MARKET APPOINTMENTS

PLEASE CONTACT WORKHOUSE PUBLICITY PUBLICISTS
,
STEPHANIE SACHS OR KARA HUGHETT

TEL: 212. 645. 8006

NEW YORK— Wash away the rainy day blues with the finest protection this side of the Arctic tundra. Just in time for spring, 66?North is here to shield you from head to toe with the Esja Souwester hat and Esja Raincoat collection. This streamlined slicker incorporates function and urban styling into one practical jacket. With its retro fit and PVC fabric, not only is it completely waterproof, it’s ideal for a quick trip to the store or taking the kids to school. Subtle detailing like metal grommets, adjustable drawstring hood, and hole venting pockets provides a handcrafted touch, while paying homage to 66?North’s fisherman roots. Born 80 years ago from the work wear line, Icelandic fisherman wore the raingear originally as a protective barrier from the harsh sea conditions. Today, this raincoat has transitioned from active wear into a statement of lifestyle and sophistication, maintaining 66’s success as a market leader in fabric innovation. For an exclusive preview of the 66°North 2007 collection or to schedule an interview with 66°North President Sharon Prince, interested media please contact Workhouse Publicists, Stephanie Sachs and Kara Hughett via email at stephanie@workhousepr.com and kara@workhousepr.com.

COAT OF ARMOR
Besides men and women, children will stay dry from Mother Nature with the Aegir Jacket. Guard your loved ones from the harsh weather in this miniature version of the adult jacket available in moss or black. Lightweight and 100% waterproof, it fits perfectly in your child’s backpack for school, and keeps them looking polished on the playground. This versatile piece offers an exciting twist on a dreary day. There is no excuse to ever stay indoors again. 66?North performance gear has already credited their brand awareness with a following that includes, Mike Richter, Richard Wiese, the Mt. Washington Ski Patrol, Scarlett Johansson, Vanessa Carlton, Julia Stiles, Quentin Tarantino, and Danny Masterson. 66?North represents more than a brand name and latitudinal line, it is a way of life for many and has become a symbol of creation, excellence, and prime performance.

66°NORTH
The brainchild of Hans Kristjansson, 66°North began producing protective clothing for the commercial fisherman of Sugandafjord, where quality and performance has always been essential to Icelanders; who have successfully learned to co-exist harmoniously with nature’s extremes. The name reflects the latitude line located at the edge of the Arctic Circle. Iceland, on the borderline of the Arctic Circle, has often been considered on the very edge of civilization. Conditions can be extreme and Icelanders have had to develop both the mentality to meet the challenges and the physical means to do so. This includes discovering and developing suitable clothing for work and travel in all kinds of weather, from fishermen to sheepherders to citizens walking the streets of Reykjavik. Centuries of battling snowstorms and the windy heights to bring home sheep and fighting heavy seas to haul in rich catches of fish have evolved into a brand that, for over 80 years, has been the premier clothier for the people of Iceland – attesting to its style, quality, and functionality.  As they say, there is no bad weather, if you have the right gear. Available at Fred Segal, Extreme All Sport, Love Forty, Pedigree Ski Shop and fine stores everywhere. For more information please visit www.66northus.com.

 

 










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