Confirmed arrivals include Rufus & Sally Albemarle, Victoria Aiken, Muffie Potter Aston, Sarah Bailey (Deputy Editor-in-Chief, Harpers Bazaar), Dennis Basso, Daniel Benedict & Andrew Saffir, Fabiola Bercasa, Marisa Berenson, Berry Bloomingdale, Hamish Bowles, Alexander & Eliza Bolen, Robert Burke (VP Fashion, Bergdorf Goodman), Milly de Cabral & Jeffrey Podolsky, Graydon Carter (Editor-in-Chief, Vanity Fair), Ann Caruso, Olivia Chantecaille, Lyor Cohen, Amy Fine Collins, Cece Cord, Jennifer Creel, Tiffany Dubin, Mr. & Mrs. Jonathan Farkas, Ariel Foxman (Editor-in-Chief, Cargo), Linda Fargo (VP Visual Display, Bergdorf Goodman), Francine Le Frak, Cristina Greeven Cuomo, Nina Griscom, Pamela Gross, Jared Harris (I Shot Andy Warhol), Rob Haskell (W Magazine), R. Couri Hay, Gillian Hearst, Carolina Herrera, Rick & Kathy Hilton, Sale Johnson, Anne Dexter Jones, Natalie Kaplan, Alexandra Kotur, Aerin Lauder Zinterhofer, Francine & Harrison Le Frak, Carol & Earle Mack, Ghislaine Maxwell, Nicole Miller, Alex Papachristidis, Prince Michel of Yugoslavia, Alison Rockefeller, Amy Sacco, Rena Sindi, Peter Som, Lucy Sykes & Euan Rellie, Stefano Tonchi (Style Editor, NY Times Magazine), William & Laura Zeckendorf, Blaine & Robert Trump, Donald, Donna, Ezra & Cecile Zilkha. With catering by Great Performances, champagne provided by Sofia Mini, confections by Chocolate Bar, décor by Props for Today and DJ services by David Chang & Johnny Dynell.

NEW YORK ­ Workhouse Publicity is proud to announce an evening of Timeless Style celebrating the American arrival of Carl F. Bucherer stylish Swiss timepieces and the launch of Assouline Editions Ultimate Style: The Best of the Best Dressed List by Bettina Zilkha with a foreword by the late Eleanor Lambert. This is a closed event. Workhouse Publicity cordially invites select media to join us for cocktails, hors d'oeuvres catered by Great Performances and an exclusive presentation of an evening of timeless style to take place in New York at Gotham Hall located at 1356 Broadway at 36th Street on Thursday, May 6th, 2004 at 8pm. Capacity is limited. Select Media who wish to obtain credentials for the gala must send a request on media outlet letterhead. Requests should be faxed to Workhouse Publicity at (212) 334-1919 or sent via email to Devon Mack at mack@workhousepr.com. If you have additional questions please contact us directly at Workhouse Publicity at 212. 334. 8006.

Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Bucherer philosophy is all about. Carl Friedrich Bucherer presented his first watch collection in 1919 and began a watchmaking heritage which continues to this day. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherer maintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherer name is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business which has been handed down over three generations, Carl F. Bucherer remains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements which are both technically refined and authentic. The Carl F. Bucherer watch collection is a stellar example of a contemporary interpretation of classic traditional design. Currently distributed in Asia, Europe, Russia and the Middle East, North America will now join these markets to compliment this truly global brand. The marketing, philosophy, vision and tradition of this independent luxury brand from Switzerland, the last one, will continue to reflect the original thinking of its founder, Carl F. Bucherer ­ "a watch for those who go their own way". Established in 1888, Carl Friedrich Bucherer presented his first watch collection in 1919 and began a watch-making heritage which continues to this day. The official launch will take place at this year's Baselworld: The Watch & Jewelry Show located in Basel, Switzerland from 15 April to 22 April, 2004. Press please contact Mashariki Williamson directly at 212. 334. 8006 or via email at williamson@workhousepr.com to view the Carl F. Bucherer collection.

For the first time ever, fashion doyenne and Best Dressed List founder Ms. Eleanor Lambert contributes her personal story in Bettina Zilkha's Ultimate Style: The Best of the Best Dressed List. Here, in this lavishly illustrated history of the Best Dressed List, is the story of how the list originated and grew into the world-famous event it is today. Founded in 1940, the Best Dressed List was Lambert's brilliant publicity ploy to boost the drooping American fashion industry at the outset of World War II. It quickly became a highly visible and respected barometer of style, a "who's who" of the most glamorous women in the world. Interestingly, the first lists were mostly wealthy society women who were famous for spending entire fortunes every year on haute couture, while movie stars were rarely named to it, as they were dressed by their studios. Today, the list has evolved into a highly coveted placement that includes every sort of public figure, from socialites and models to movie stars and politicians. Featuring four to six of the top women from each decade, this spectacular volume explores the personal style of such fashion icons as Babe Paley in the 40s; Grace Kelly and Diana Vreeland in the 50s; Jackie O. and Verushka in the 60s; Twiggy and Bianca Jagger in the 70s; Princess Diana and Tina Chow in the 80s; Sharon Stone and Chloe Sevigny and Nicole Kidman in the 21st century. For the first time, the Best Dressed List will be reproduced in its entirety in the back of the book. For Serial Rights information, please contact Adam Nelson at nelson@workhousepr.com. Press requests please contact Lehua Chong at chong@workhousepr.com.

AUTHOUR BIOGRAPHY
Eleanor Lambert founded the International Best Dressed List in 1940. In 1943 she founded the Coty Awards, in the 1960s she helped organize the Council of Fashion Designers of America. She is credited with introducing many of the 20th century's most popular fashion designers to the press, including Pierre Cardin and Yves Saint Laurent.

Bettina Zilkha, who has a background in writing, marketing and advertising, is the international contributing editor for TheTrendReport.com. A trendsetter in her own right, Bettina has lived in both New York and Paris, where she planned special events for the American Center. She is constantly on the lookout for new trends all over the world.

CARL F. BUCHERER
Carl Friedrich Bucherer was a pioneer, an exceptional man and a passionate entrepreneur. In 1888, a time of worldwide upheaval, he opened his first watch and jewelry shop in Lucerne. In 1919, he took the plunge and created his first watch collection. This was an instant success and laid the foundations for a brand that is renowned to this day for its inimitable style and individuality, and one that has to this day remained a healthy and independent family business. Around the turn of the last century, the Belle Époque arrived in Switzerland and Lucerne. The city boomed and prosperity increased. People were filled with a new zest for life; were optimistic and had faith in the future. And among them was Carl F. Bucherer, welcoming people from all over the world into his shop. Their diversity and the openness of the city strongly influenced his life and his work and the name of Carl F. Bucherer has since become synonymous with the city of Lucerne. The only producer of watches in the heart of Switzerland has developed into something truly special. Since then, all Carl F. Bucherer watches have had something in common - the passion, enthusiasm and meticulous attention to detail which go into every single watch made. The never-ending pursuit of perfection has never been abandoned. Today, the company is owned by Jörg G. Bucherer, the grandson of Carl Friedrich, and like his forebears, he attaches great importance to independence, continuity, energy and freedom. And in doing so, he creates distinctive watches which reflect and convey these values. In the true tradition of our founder, we make no compromise when it comes to the highest quality and the love of detail. To ensure that the only watch from the heart of Switzerland will remain unique in the future, too.

Carl F. Bucherer North America (with selected Canadian and Caribbean territories) is a joint venture between Carl Friedrich Bucherer's grandson Jörg Bucherer, third generation owner of the Bucherer Group, Thomas Morf, CEO, Carl F. Bucherer International and the U.S. partners listed within. The Carl F. Bucherer North American team includes President/CEO Ron Stoll who has been a watchmaker for twenty-five years and has owned and operated a prominent watch service business for twenty-three years. The team also includes Managing Partner, Marketing & Sales Michael Fankhauser who brings luxury goods and watch industry marketing expertise to this important aspect of distributorship and John T. Wenzel, Managing Partner, Operations. Mr. Wenzel is a stonecutter and has twenty-eight years experience in the retail/wholesale watch and jewelry industry. The joint venture has been carefully planned and will maximize the unique blend of skill sets that these gentlemen offer. For more information please visit www.carl-f-bucherer.com.