INVITES YOU TO
LA DOLCE VITA
AND THE OPENING OF
THE NEW ZEGNA SHOW
THE ITALIAN TRADE COMMISSION
FIFTH AVENUE AT 58th STREET
PRESS CONTACT WORKHOUSE PUBLICITY
NEW YORK- Workhouse Publicity invites select media to celebrate La Dolce Vita and the opening of the new Zegna Shop to take place at Bergdorf Goodman located on Fifth Avenue at 58th Street in the Men’s Store on the second floor on Wednesday, 21 September 2005. Produced by Bergdorf Goodman, Esquire Magazine, the Italian Trade Commission and Zegna, window décor and event images were provided by Assouline and their upcoming volume Dolce Vita Style (October, 2005). Please note this is a closed event and by invitation only. Interested media please contact Workhouse Publicity via firstname.lastname@example.org.
Assouline Publishing, the illustrated book publishing house is proud to announce the release of Dolce Vita Style by Jean-Pierre Dufreigne. The fantastic creative energy of the 1960s took off with a burst of black and white: La Dolce Vita by Federico Fellini. An instant cult film, it became a great classic of modernity and continues to affect generation after generation, legendary yet always contemporary. A baroque frieze of a high-strung Rome, where decadence and despair, missteps and glamour, sophistication and the search for absolutes, are painted with powerful images imbued with a memorable, unique and prophetic beauty. Dolce Vita Style draws on the history of those that inspired the film in the theatrically Rome of the ‘50s and sums up the innumerable influences that this cult film has had on so many of those in the worlds of movies, popular music, society life, and fashion from Valentino to Dolce & Gabbana. Image by image, this book retraces the astonishing itinerary of a work that is a supreme emblem and a source of inexhaustible style. Assouline is the first luxury brand in the world to use its publications as a medium, bridging the gap between life and style. For the past ten years, Assouline Publishing has created fine illustrated books dedicated to fashion, photography, art and design. Renowned for their highly original graphic concept, Assouline books are works of art capturing culture and bringing it to life. The spirit and ‘savoir faire’ of these works have contributed to the creation of a unique and eclectic, chic and elegant brand that is immediately identifiable. Today, Assouline publications can be found around the globe.
Available at Assouline Boutiques, Bergdorf Goodman, Saks Fifth Avenue, Barnes & Noble and fine bookstores everywhere. For more information visit please call 212. 989. 6769 or visit www.assouline.com.