USA— Workhouse Publicity, an award-winning public relations firm, announced today that it has been selected by comprehensive online men’s lifestyle publication, RareDaily.com, as the Agency of Record for U.S. marketing and domestic publicity. Workhouse Publicity will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency. The assignment is effective immediately.

For editorial excerpts or to schedule an interview with Editor-in-Chief, Anand Rakish, interested media please contact Workhouse Publicity, Publicist Kara Hughett directly via telephone at 212.645.8006 or email kara@workhousepr.com.

THE GOLD STANDARD
New York is a man’s world. We just live in it. Martini’s, cigars, and dimly lit tables. New York is bursting at the velvet-rope seams with masculine flare and RareDaily.com is the Holy Grail of lifestyle websites delivering the best of The Big Apple to men. RareDaily presents the most comprehensive online magazine for the twenty-first-century. City connoisseurs, literary elite, world travelers, and those who have an eye for art are among the many who are invited to come together and gain knowledge in fine-tuning one’s dinning, fashion, nightlife, and travel. Downtown soul meets uptown sophistication on RareDaily where the name says it all. Matchless. Exquisite. Superlative. RareDaily uncovers the au courant by highlighting the hottest shops, restaurants, and travel destinations for every male. It is handsomely presented and succinctly written for those with refined taste. These stylish issues are specially crafted for those who are enamored by the men’s fashion, the sounds of forks on plates, curtains rising on cinema screens, rock bands tuning instruments, train whistles, boat anchors, and jet engines. Offering a varied selection of useful information within each issue, RareDaily is structured for those who appreciate the artistry of attitude within a ‘rare’ but fashion-forward, creative bent. As a brand, RareDaily clearly shows a jet-set character and it’s a useful reference to those who embrace life upon the open road. Their mission is to provide sophisticated male readers with an independent, trusted opinion, and to deliver it first. Come together and live a lifestyle. For more information, please visit to www.raredaily.com

WORKHOUSE PUBLICITY
Established in 1996, Workhouse maintains a unique pedigree of personal attention while adding new dimensions of promotional service to our roster of diverse but like-minded clients. Since our founding, Workhouse Publicity has specialized in publicity and brand development primarily focusing on high-end lifestyle clients including luxury and consumer products, fashion and publishing, celebrity, design and travel and have always approached our client campaigns through a long-term perspective. Our roster has included retainer services for celebrities, international companies and brands including Andrée  Putman, Assouline Editions, Bergdorf Goodman, Borrelli of Italy, Carl F. Bucherer of Switzerland, Carolina Herrera, Diane von Furstenberg, Donna Karan, David LaChapelle, Dolce & Gabbana, Philippe Adec, Philip Treacy, Jean-Paul Goude, Oscar de la Renta, Philippe Starck, Laura Dahl Collection, 66?North Iceland, Zimmerli of Switzerland and more.

The new definition of a full-service promotional firm, Workhouse specializes in the coordination of corporate and celebrity publicity, total design, luxury marketing and special events. Recent accomplishments include launch events at Versace, Harry Winston, Van Cleef & Arpels, Gracie Mansion, Harlem’s legendary Apollo Theater, Carnegie Hall. Client campaigns include Ultimate Style: The Best of The Best Dressed List at Gotham Hall, Dolce & Gabanna’s Hollywood at Bergdorf Goodman with Jennifer Lopez, Gucci’s so8o’s boutique launch, Francis Ford Coppola’s Festa Macaroni, Interview Magazine’s 30th Anniversary, Virgin Megastore's Grand Opening and Galleries Lafayette’s 20th Anniversary in France as well as bi-coastal productions of the 24 Hour Plays to benefit the NY State WTC Relief Fund with Philip Seymour Hoffman, Rosie Perez, Benjamin Bratt, Julianne Moore and more. Workhouse Publicity is a one-stop agency accommodating all aspects of publicity, design and promotion for the creation of marketing, advertising and special events. For more information visit www.workhousepr.com