BUDGET TRAVEL MAGAZINE
VACATIONS FOR REAL PEOPLE
FOR THE JET-SETTER, THRILL-SEEKER, AND ANIMAL LOVER IN ALL OF US
FIND YOUR DESTINATION OF APPEAL
WITHIN BUDGET TRAVEL'S JULY/AUGUST 2007 ISSUE
NOW SCHEDULING INTERVIEWS WITH EDITOR ERIK TORKELLS
PLEASE CONTACT WORKHOUSE PUBLICITY PUBLICISITS,
KARA HUGHETT OR LAUREN GOULD AT 212.645.8006
USA—The July/August issue of Arthur Frommer’s Budget Travel Magazine’s newsleek and straightforward redesign isn’t the only feature stunning readers this summer. With content that includes standout features such as “Cutest Story Ever!”—A guide to animal reserves around the world that will let you experience a real bear hug, “Stunning Sicily for about $100 a night”—How to make your travel dreams come true with historic Italian villas and farm estates that have been reborn as cozy, family-run hotels and affordable destinations, and “My Montreal is Better Than Yours”—An insider’s itinerary to play, shop, and eat in the perfect terrain of the North American city built for a king. Whether readers desire to be pampered while on vacation or prefer the nonchalance of spontaneous travel, the July/August issue of Budget Travel caters to every wayfaring palate. For more priceless tips and information, check out the July/August issue of Budget Travel Magazine or visit them online at www.BudgetTravel.com
Look no further than the pages of Budget Travel to obtain the inspiration and advice needed to plan your upcoming travels without stress. Travel preparation becomes effortless with inspiring monthly features such as 20 Tips: a selection of travelers’ submissions to help smooth out any bumps during your next trip, 40 Best: a must-see guide to the best international travel deals from Tuscany to Brazil, and Where Next: new destinations to keep on your travel radar including the latest in shopping, unexpected lodging, and great alternatives to sightseeing.
Budget Travel reveals the current rules of travel in the issue’s reoccurring feature, “How To Travel Now”--including super-smart strategies for obtaining great rates and better service, as well as tricks to avoid waiting in line. With the world of travel changing daily, Budget Travel keeps you in the know. Relax this summer and let Budget Travel’s July/August issue be your roadmap into the unknown. For editorial excerpts or to schedule an interview with Editor-in-Chief, Erik Torkells, interested media please contact Workhouse Publicity, Publicists Kara Hughett or Lauren Gould directly via phone 212.645.8006 or email email@example.com or firstname.lastname@example.org
GEAR UP FOR THE ROAD
The July/August 2007 issue of Budget Travel Magazine features a 16-page editorial pullout mini-guide created in conjunction with Hyundai Motors America full of road trip tips straight from the pages of Budget Travel’s recent book The Smart Traveler’s Passport. With 10-pages of the best road-tested travel advice and 6-pages of advertising featuring Hyundai’s vehicles, the pullout is designed like an actual passport to emulate the style and format of the book version on sale now nationwide.
“The Ultimate Road Trip” Sweepstakes
This Summer 2007, Budget Travel Magazine partners with Hyundai and leading travel company Monograms to create “The Ultimate Road Trip” sweepstakes: a once-in-a-lifetime trip giveaway that will have readers cruising the fast lane down the California Coastline. One grand prize winner will win an all-expense paid six day/five night road-trip to explore the California Coast from San Francisco to Los Angeles in a Hyundai Santa Fe Limited. All expenses are covered including airfare, gas, meals, attractions, and hotels. The sweepstakes launches 19 June 2007 and runs thru 20 August 2007, while the Grand Prize winner will be selected Monday, 27 August 2007. Details can be found within The Smart Traveler’s Passport pull-out in Budget Travel’s July/August 2007 issue, online at www.BudgetTravel.com and via end-aisle displays in Barnes & Noble stores nationwide.
GET WITH IT: THE SMART TRAVELER’S PASSPORT
Named “Best Itty-Gritty Guidebook” by Reader’s Digest, Budget Travel’s first book, The Smart Traveler’s Passport is a collection of readers’ most useful submissions to the magazine’s popular monthly 20 Tips feature. Containing 399 tips on subjects such as “Keeping your family, money, and belongings safe” and “Developing an Itinerary” this pocket-sized guide promises to be there every step of your journey and keep you thinking ahead. Unexpected but valuable content includes tips such as:
• Make Packing a Breeze
“It's unnecessary to create a packing list for each trip. Instead, draw up a master list with everything you might need on any given trip--from ski goggles to snorkels. Save it on your computer. Before you pack, cross out anything you don't need for that trip.” - Bonnie Herbst, Ventura, Calif.
• Create Your Own Evidence
“I take a digital picture of the gas gauge to prove I returned the rental car with a full tank. I've used the photos to get refunds after charges appeared on my credit card bill.” - Jeff Mishur, Roselle, Ill.
• Avoid Getting Totally Soaked
“Always bring a few Ziploc bags whenever you're going to a theme park. They'll protect your cell phone and wallet when you're riding on water attractions.” - Jack Bell, Kissimmee, Fla.
The Smart Traveler’s Passport is innovatively designed to mimic the format of a standard passport, making it easy-to-carry and easier to access. Budget Travel positions itself as the ultimate reader-driven publication in this new volume that ascends readers to new levels of authorship. The book is a bargain at $14.95 and available now in bookstores nationwide or online at www.quirkbooks.com
ENHANCE YOUR IMAGINATION: HARRY POTTER TRAVEL GUIDE
Calling all Muggles! In honor of the return of Harry Potter in movie theaters and bookstores, BudgetTravel.com has put together its own enticing travel guide to the magical world of everyone’s favorite wizard with its latest feature, The Wizarding World of Harry Potter Travel Guide. Bringing together all the resources you’ll need to voyage within Harry Potter’s realm of wonder, this imaginative and interactive travel manual promises to keep you on your toes this summer if you find yourself boarding the train at Platform 9 ¾. Parents and children alike will enjoy BudgetTravel.com’s inventive guide to Harry Potter’s world full of unexpected magic. With resourceful advice on everything from Travel Essentials, Getting Around, and Destinations to make the most of your stay, Budget Travel invites J.K Rowling fans to explore the extent of their imaginations and get ready for an out-of-the-box trip into the magical unknown.
Notable content includes:
• What to Pack – A cauldron. Handy for carrying supplies as well as for bashing undesirable magical creatures over the head in a pinch
• Exchanging Money – Wizarding money can be obtained through Gringott's bank in Diagon Alley. The exchange rate varies at the whim of the goblins of the bank, but generally a gold galleon is worth about £5 (around US$10)
• Getting Around – Platform 9 ¾ : Nestled magically between Platforms 9 and 10 in London's King's Cross Station, Platform 9 ¾ provides a jumping-off point for adventures in the north. The Hogwarts Express leaves from this platform every September 1 at 11 A.M. on the dot and chugs along to Hogsmeade. Non-magical travelers run the risk of painful injury--not to mention acute embarrassment--if they attempt to access the platform in the usual way: running into the apparently solid wall at high speed. Since there's no other way through, however, this is a risk one will have to take
• Must-see Destinations – Museum of Quidditch, London: Artifacts from the origins of the sport of warlocks are displayed. Gertie Keddle, a cantankerous witch who lived on the edge of Queerditch Marsh in the 11th century, left behind a famous diary which is preserved for all to see ("Tuesday. Hot. That lot from across the marsh have been playing that stupid game on their broomsticks....") Early broomsticks on display, gnarled and rough, make one thankful for the invention of the Cushioning Charm in 1820
To view The Wizarding World of Harry Potter Travel Guide in full, please visit www.BudgetTravel.com
Quick. Easy. Informative. Searching for fast travel tips or a place to share your experiences with others? Look no further than the recently revamped BudgetTravel.com. Expect the same abundance of data in sleeker form with BudgetTravel.com’s easy to navigate format and bold new attributes such as currency converters, a world clock, airport codes, flight checkers, and weather watchers. Combining captivating imagery, hard-to-find information, and irresistible deals together on one webpage, BudgetTravel.com is a one-stop shop for those looking to save time and money. Alongside these accommodating attributes, visitors will have access to daily expert blogs and on-demand travel videos. Through deluxe features and elevated user interactivity, BudgetTravel.com positions itself as an open forum for today’s versatile traveler of any age. Try it out yourself at www.BudgetTravel.com
BUDGET TRAVEL MAGAZINE
Featuring must-know tips, hidden gems across the world, humorous stories, smart deals, and timely news, Budget Travel has become an indispensable guide for two million educated and sophisticated consumers. Beyond the picturesque destinations and awe-inspiring travel tips, Budget Travel’s definitive focus is supplying real people with real excursions. Surpassing the usual lineup of fantasy coffee-table magazines, Budget Travel redefines the travel category by integrating breath-taking imagery with valuable, practical knowledge, and inspiring yet affordable strategies for real vacationers. You could spend more, but why? Don’t let the name fool you—Budget Travel Magazine is no cheap thrill. One page at a time, each issue adds high-quality touches and luxury influence to travel itineraries. Target. H&M. Trader Joe’s. Being budget-conscious no longer means forgoing one’s coveted position at the forefront of style. Think of Budget Travel Magazine as your pivotal passport into the unknown. From modern culture-seekers to ardent globetrotters, Budget Travel invites you to re-experience the intrigue and romance wrapped within the senses and sounds of travel.Turn off the daily grind and prepare for take-off. For more information please visit www.BudgetTravel.com