ASSOULINE SPRING 2005 CATALOGUE

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Adam Nelson, CEO
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Telephone: 212. 645. 8006
Fax: 212. 645. 1950
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USA- Welcome to the world of Assouline, where the culture of fine books joins the universe of luxury. Assouline is the first luxury brand in the world to use its publications as a medium, bridging the gap between life and style. For the past ten years, Assouline Publishing has created fine illustrated books dedicated to fashion, photography, art and design. Renowned for their highly original graphic concept, Assouline books are works of art capturing culture and bringing it to life. The spirit and ‘savoir faire’ of these works have contributed to the creation of a unique and eclectic, chic and elegant brand that is immediately identifiable. Today, Assouline publications can be found around the globe. In October, 2004 Assouline started the process of opening boutiques at eleven Saks Fifth Avenue stores in the United States. In Asia, Assouline has opened corners in Hong Kong with Lane Crawford and in Japan with Celux (Louis Vuitton VIP member boutique), Christie’s (New York), Holt Renfrew (Toronto) and Quartier 206 (Berlin). Assouline has designed a highly exclusive line of limited-edition luxury gift items. The Assouline Collection contains  such  is sold exclusively in select Assouline boutiques and through their site www.assouline.com.

"As Cartier is to watches, Assouline is to books!" proclaims TimeOut New York

Assouline Publishing , the illustrated book publishing house releases more than a dozen fantastic new titles this Spring, 2005 including No Smoking (May, 2005) by Luc Sante,Andree Putman (June, 2005) by Stephane Gerschel, The Proust Questionnaire (June, 2005), Something to Hold (June, 2005) By Sharon Stone, photographs by Mimi Craven, Racing Style (July, 2005) written by Koto Bolofo, In the Spirit of Venice (June, 2005) by Alexis Gregory, Adventure Hotel Stories (July, 2005) by Francisca Matteoli, Hidden Underneath: A History of Lingerie by Farid Chenoune (July, 2005), Lynn: Front to Back by Lynn Kohlman (July, 2005), Albert Einstein: The Myth by Gero von Boehm (July, 2005), Pablo Picasso: The Last Years (June, 2005) by Mariano Miguel Montanes, The Building of Luxury (February, 2005) by Kyojior Hata,Paris by Assouline (June, 2005), The Movie Game Book (January, 2005) by Pierre Murat and Michel Grisolia, Marc Jacobs (May, 2005) by Bridget Foley, Dolce & Gabbana: Music (May, 2005) by Dolce & Gabbana, Bags (April, 2005) by Berenice Geoffroy-Schneiter, Fred Astaire Style (July, 2005) by Bruce Boyer, Charlotte Perriand (July, 2005) by Elisabeth Vedrenne, Fornasetti (July, 2005) by Elisabeth Vedrenne, Peggy Guggenheim (July, 2005) byPaolo Barozzi, Mona Lisa: An Enigma (July, 2005) by Serge Bramly, Toulouse Lautrec (July, 2005) by Franck Maubert, Cezanne in Provence (July, 2005) by Denis Coutagne, Roger Vivier (July, 2005) by Colombe Pringle, Dior (April, 2005) by Marie-France Pochna, Leon Hatot (July, 2005) byArlette Emch and Christofle (July, 2005) by David Rosenberg. Inspired by art magazines and luxury publications, Assouline's graphic conception for lavishly illustrated books is replete with full-page pictures always aiming to maintain a proper balance between text and image. Welcome to the world of Assouline. Come inside and get a sneak peak of tomorrow's hottest coffee-table stunners today! For more information please contact usvia emailinfo@workhousepr.com

2005 luxury products:

Assouline Library
For the most discerning bibliophiles, Assouline has created a contemporary library featuring a fine selection of publications. The sleek, hand-made metal and wood structure was crafted in Italy and embraces the modern aesthetic that is Assouline. The 139 books are grouped according to collections and series, and metal plaques distinguish the titles. As a finishing touch, they have also included 3 Assouline candles to distil the atmosphere for the creation of a library with style. $13, 995

Assouline Library by Coach
The most elegant and chic, portable and contemporary library case has been custom-made by Coach to hold 40 of Assouline’s “must have” Memoire reference books on art, fashion, design and architecture. These distinctive saddle-stitched white leather library cases, lined with dark red suede, display the Assouline logo on a metal plaque in the front. $1, 495

Assouline Fine Vintage
These handcrafted wooden crates hold collections of books culled from Assouline’s new titles and bestsellers. Available in two subject categories; Art & Design:Eileen Gray, Robert Indiana, Pierre Paulin, Antiquaires, Rajasthan, Asian Art, African Forms and The Art Game Book. Fashion & Lifestyle: Diane von Furstenberg, Emilio Pucci, The Leather Book, Hitchcock Style, In the Spirit of Cannes, Ultimate Style, Chanel Set and Hollywood.  $395.

Millefeuille
An aluminum multi-tiered shelving library holds an assortment of five Assouline style books. Choices include: Hitchcock Style, Weddings of Style, In the Spirit of Cannes, Island Hotel Stories, In the Spirit of St. Tropez, Royal Holidays, Paris Hotel Stories, Be My Guest, Chef Daniel Boulud, Dressing in the Dark, French Riviera, In the Spirit of Aspen, Timeless Tiaras, Hotel Stories and Happy Times. $400

Assouline Trunk
One hundred limited-edition, custom-made trunks created in collaboration with the famous craftsman Goyard. Each trunk houses 100 of Assouline’s famous Memoire photo-biographies, a ‘who’s who” of art, design, fashion and architecture. $11,495

Photographic Portfolio
A 16 x 20’ finely crafted portfolio contains the brilliant work of renowned photographers and artists like Serge Lutens, Keiichi Tahara and Oberto Gili, as well as photographs of Leo Castelli’s art collection in his apartment. Each portfolio comes with an original print. $1,000

Rajasthan Collectors Edition
An exceptional special edition of Rajasthan, each book is bound in raw silk. Comes wrapped in a one-of-a-kind vintage Rajasthani shawl, making each edition completely unique. $600

Memoire Gift Box
This original gift box houses four titles from the Assouline Memoire collection. Each book is specially wrapped. Available in four categories, this gift box will become indespensable for every event of your social life. Art: Gauguin, Indiana, The Dada Spirit, and Picasso. Men: Moulin Rouge, Jean Cocteau, Cuff Links and Greek Beauty. Fashion: Diane von Furstenberg, Emilo Pucci, Gruau and The Little Black Dress. Publishers Choice: Indian Beauty, Pierre Paulin, Eileen Gray and Codognato. $150

Books Candle.
“Bibliotheque” created by one of the world’s sensory experts, this candle distills the atmosphere of your fantasy library into a light, extra-fine perfume- encapsulating the pleasure of reading. $45

PURCHASE

Available at Assouline Boutiques at SAKS Fifth Avenue. For more information visit please call 212. 989. 6769 or visit www.assouline.com.

FILM
The Movie Game Book
by Pierre Murat and Michel Grisolia
Price: $29.95, Canada $40; ISBN 2-843-23605–3
6 x 8/ 15.5 x 21.5 cm; 400 pages; 250 B&W and Color Photographs; Flexibound

After the incredible success of The Art Game Book, a new generation of books has been created by Assouline. Those that allow the reader not only to test their knowledge but see and appreciate that knowledge in an extraordinary new way. The Movie Game Book lets you start where you like and browse your way from one movement to another, from one era to the next through questions, games and commentaries. From Griffith to Tarantino, from Surrealism to Science Fiction, from the Big Studios to Cinecitta’, this original guide offers a perfect and playful synthesis of cinema for its beginnings. Film directors, stars, myths, techniques, awards and everything else that has marked the the silver screen is now available in The Movie Game Book. Thanks to its assortment of games, puzzles, and questions, the book is a smart and funny way to test your knowledge- alone or with friends. And its comprehensive texts also completes your knowledge of film trivia and pop cultural references.

TRAVEL
Paris by Assouline
By Assouline
Price: $49.95, ISBN 2-843-23606 –1
6 x 8 1/2; 15.5 x 21.5 cm; 1,000 pages (10 pounds); more than 800 Color and B&W Photographs; Hardcover with Slipcase
A contemporary photographic tour that captures the spirit of today’s Paris in a 1000 pages.

ESSAYS
The Building of Luxury: The Visionary Genius Behind Louis Vuitton Japan
By Kyojiro Hata
Price; $22.995, ISBN 2-84323-618-5; 5 1/2 x 8 1/4/ 14 x 21 cm;
In 1976, Kyojiro Hata joined Louis Vuitton to take over the reigns of a brand that at that time lacked an identity and was little developed.  In a few short years he turned it into the most sought after brand in Japan, and participated from Asia in giving Louis Guitton a new breath of energy. At the same time, he created a new business model that has come to be used by many other brands wanting to enter the Japanese market.  On the occasion of the 150th anniversary of the famous brand, Kyojiro Hata explains for the first time, the brilliant and visionary process that guided him in this exemplary success, which has inspired many others.

The Mystery of Numbers
By Marc-Alain Ouaknin
Price: $24.95, ISBN 2-843-23632–0
6 x 8 1/2; 15.5 x 21.5 cm; 400 pages; 150 color and B&W Illustrations; Hardcover, JacketWho invented zero? Who was Pythagoras? Why is it said that 6 is a perfect number? Is it true that numbers have magic powers? Numbers have proven to be a challenging and uniting force throughout civilization. From India to Baghdad and Toledo to Reims, The Mystery of Numbers explores the tremendous history of numbers from the 5th century to the invention of the printing press in the 15th century. Combining scholarship with play, The Mystery of Numbers tackles—in a simple and educational manner—the history, symbolism, and philosophy of figures and numbers, revealing surprisingly spiritual answers at every turn..

Albert Einstein: The Myth
By Gero Von Boehm
Price: $24.95, ISBN 2-843-23632–673-8
5 1/2 x 8 1/4; 14 x 21 cm; 160 pages; 20 B&W Photographs; Hardcover, Jacket
Albert Einstein tried to uncover a new vision of the world and the universe. He came very close, giving a radically new shape to our understanding of nature and dreams. His thinking and above all, his personality have continually fascinated everyone from scientists to philosophers. Who was this man with the disheveled hair, this violin virtuoso who sometimes forgot to eat?

FASHION & LIFESTYLE
No Smoking
By Luc Sante
Price: $49.95, ISBN 2-843-23616–9
6 x 8 1/2/ 15.5 x 21.5 cm; 400 pages; 250 illustrations; flexibound in cigarette box
Surely a hot-button topic, No Smoking serves as an homage to a century of glamorizing the cigarette to it’s current demonetarization. In the not so distant past, posing seductively with a cigarette was de rigueur for Hollywood types. How many celebrities today dare to even hold one? No Smoking is a tribute to the last century. A social retrospective on the cigarette – its momentous birth, its alluring peak its and disreputable downfall. One that created, promoted and glorified the cigarette then suddenly declared war on it! Can you imagine Groucho Marx without a cigar? Do you remember that a few years ago, smoking was allowed on airplanes? Do you know when New York stopped smoking? For decades, smoking has been associated with freedom, elegance, or insolence. Born in the late 19th Century and heavily demonized now in the 21st Century, the cigarette's history coincides with a century of glamour and industry. Today, in most Western countries smoking is considered a provocation, a shameful urge - uncool. With commentary by Jim Jarmusch, Buck Henry and so much

Something to Hold
By Sharon Stone with photographs by Mimi Craven
Price: $29.95, Canada $36; ISBN 2 84323 684 3
7 1/2 x 9 3/4/ 19 x 24.5; 120 pages; 80 color & B&W photographs; Flexibound
After many years of traveling all over the world, campaigning for amFAR and meeting people in need of comfort, best friends photographer Mimi Craven and actress activist Sharon Stone decided to create Something to Hold.

Hidden Underneath: A History of Lingerie
By Farid Cheoune
Price: $70, Canada $110; ISBN 2 84323 685 1
9 1/2 x 11 3/4/ 24.5 x 30 cm; 180 pages; 200 Color & B&W Photos; flexibound
 >From the restrictive corsets of the late 1800s to the revealing thongs of the early 20th century, women’s lingerie has changed drastically. Thanks to such items as laced, corseted waists, the uplifted busts of the early 1990s supermodels, the sexy lingerie of the 1950’s pin-ups and the see through bras of the 1970s, women’s underwear has provided the canons of modern beauty.

Racing Style
By Koto Bolofo
Price: $70, Canada $110; ISBN 2 84323 681 9
10 1/4 x 13 1/4/ 26 x 34 cm; 200 pages; 200 Color & B&W Photos; Hardcover, Jacket
Emanating from a thrilling and glamorous tradition comes a photographic representation of the Goodwood Revival, a motor car race of vehicles from the 40’s, 50’s and 60’s. The Goodwood Revival relives the glory days of the legendary Goodwood Motor Circuit, Britain’s leading racing venue between 1948 and 1966 and host to contemporary racing of all kinds including Formula One.

D&G Music
By Dolce & Gabbana
Price; $95, Canada $125; ISBN 2 84323
13 x 13/ 33 x 33 cm; 204 pages; More than 200 Color Photographs; Hardcover, Slipcase
Brings to life the work of Domenico Dolce and Stefano Gabbana as it explores their relationships with the beautiful people of the music industry. A scrapbook of the designers’ creative lives, these pages offer an intimate glimpse of music’s celebrities personal and public interpretations of Dolce & Gabanna’s art.

Andree Putman Style
By Stephane Gerschel
Price; $40, Canada $60; ISBN 2 84323 669 x
7 3/4 x 11/ 19.7 x 27.9 cm; 196 pages; More than 150 Color Photographs; Hardcover
Andree Putman was first cut above the rest when, twenty years ago, she conceived the first boutique hotel, the Morgan. She was also the one to open new paths for modern designs, reinstating the importance of such major designers as Eileen Gray, Robert Mallet Stevens, and Jean Michel Frank among others.

Marc Jacobs
By Bridget Foley
Price: $18.95, ISBN 2-84323-630-4
6 x 8 1/2/ 15.5 x 21.5 cm; 80 Pages; 60 Color and B&W Photographs; Hardcover, Jacket
In a 20-year career, Marc Jacobs has soared from the whiz kid extraordinaire and the New York’s Parsons School of Design to one of the brightest, most successful, and most imitated international designers of our time. He is a story of passion, dogged determination, countless obstacles, and firm belief in style as a major cultural barometer. But most of all, his is a story of fashion’s limitless potential to delight. The ultimate hip designer, Jacobs has achieved that status not via expressions of angst or outrage but by celebrating fashion as a mirror of life’s gleeful ironies. He finds charm in awkwardness as well glamour and inspiration in bad girls, good girls, and all-out geeks. This book is a wonderful soiree of style in which everyone is invited.

The Proust Questionnaire
By Henry-Jean Servat
Price; $24.95, Canada $34.50; ISBN 2 84323 673 8
7 3/4 x 11 cm/ 19.7 x 127.9 cm; 96 pages; More than 50 Illustrations; Hardcover
Marcel Proust’s questionnaire is one of the best-known interview devices used in the media. Fun, intelligent and concise it reveals much of the personality questioned. The book is filled with current personalities who have been interviewed by the same means including Peter Lindergh, Marisa Berenson, James Lipton, Richard Meier and more!

In the Spirit of Venice
By Alexis Gregory
7 3/4 x 11 cm/ 19.7 x 127.9 cm; 240 pages; More than 200 Color and B&W Photographs; Hardcover
There is no lack of books about Venice. This one is not another guide but rather a personal and lively inside view of a bon vivant, art historian, author musician, and world traveler.

Adventure Hotel Stories
By Francisca Matteoli
7 3/4 ; 80 Pages; 60 Color and B&W Photographs; Hardcover, Jacket
Adventure is a state of mind, an addiction that stems from the unexpected, freedom and risk. It is Steve McQueen in France, driving his speeding bullets during the shooting of Le Mans; Dennis Hopper and Peter Fonda crossing New Mexico, Lawrence of Arabia fascinated by the Jordanian desert. In this book, the author follows the paths of these adventurers and brings legendary films back to life.

Lynn: Front to Back
By Lynn Kohlman
Price; $50, Canada $70; ISBN 2-843-23576–6
10 1/4 x 13 3/4/ 26 x 35 cm; 156 Pages170 Color and B&W Photographs Hardcover, Jacket
Lynn Kohlman has had one of the most varied and successful careers in the contemporary fashion industry. She began as a fashion model in the late sixties, appearing on covers of all the major fashion bibles, as well as advertising campaigns for designers such as Yves Saint Laurent, Kenzo, and Missoni. In the mid-seventies, while working as a design assistant for Perry Ellis, her own photographs of male models attracted the attention of Andy Warhol. Warhol invited Lynn to shoot for his groundbreaking Interview magazine, which lead to a successful stint taking photographs for magazines such as American and Italian Vogue, GQ and Glamour, and ad campaigns for major fashion houses. In 1989, she was hired as the Fashion Director for the Donna Karan Company, and later helped Tommy Hilfiger launch his women's wear line. In 2002, Lynn was faced with her greatest challenge yet: being diagnosed with cancer. Facing the setback with her signature style, creativity, and humor, Lynn has documented her struggle in this powerful and visual chronicle. Featuring iconic photographs by Hiro, David Bailey, Bill King, and Bill Richardson, as well as her own work, Lynn: Front to Back is a compelling, inspiring, and moving account of this incredible woman's intimate journey.

Bags
By Berenice Geoffroy-Schneiter
Price: $21.95, Canada $33.75; ISBN 2-84323-453-0; 6x8 1/2/ 15.5 x 21.5 cm; 80 pages; 60 Color & B&W Photographs; Hardcover (2 covers- 1 blue/ 1 brown)

Roger Vivier
By Colombe Pringle
Price: $18.95, ISBN 2 84323 675 4;  5 1/2 x 8 1/4/ 14 x 21 cm; 80 Pages; 60 Color and B&W Photographs; Hardcover, Jacket

Fred Astaire Style
By Bruce Boyer
Price: $18.95, Canada $29.95; ISBN 2-84323-677-0; 6x8 1/2/ 15.5 x 21.5 cm; 80 pages; 60 Color & B&W Photographs; Hardcover, Jacket

Dior
By Marie-France Pochna
Price: $18.95, ISBN 2 84323 676 2;  5 1/2 x 8 1/4/ 14 x 21 cm; 80 Pages; 60 Color and B&W Photographs; Hardcover, Jacket

Leon Hatot
By Arlette Emch
Price: $18.95, ISBN 2 84323 471 9;  5 1/2 x 8 1/4/ 14 x 21 cm; 80 Pages; 60 Color and B&W Photographs; Hardcover, Jacket

Christofle
By Paolo Barozzi
Price: $18.95, ISBN 2 84323 657 6;  5 1/2 x 8 1/4/ 14 x 21 cm; 80 Pages; 60 Color and B&W Photographs; Hardcover, Jacket

ART, ARCHITECTURE, DESIGN & PHOTOGRAPHY
Picasso: The Last Years
By Mariano Miguel Montanes, foreword by Olivier Picasso
Price: $24.95, ISBN 2-84323-613-4
5 1/2 x 8 1/4/ 14 x 21 cm; 128 pages; 20 B&W Photographs; Hardcover, Jacket
In the late sixties, Pablo Picasso was living in Mougins, on the French Riviera, he asked his friend Mariano Miguel Montanes to help him out as a secretary. Miguel went to live in Cannes, in one of Picasso’s houses, becoming the assistant and the confidant to the great painter and his wife, Jacqueline. Years later, Miguel’s son, Albert, discovered his father’s diary from this important period. Thanks to this journal, we are able to enter the day-to-day life of the most important artist in the 20th century. From Picasso’s way of living, to his way of working, his friends and habits, the text resuscitates the energy, generosity, and the true originality of the great Master. Alberto Miguel Montanes writes the introduction; Oliver Picasso, the artist’s grandson, the foreword.

Charlotte Perriand
By Elizabeth Vedrenne
Price: $18.95, ISBN 2 84323 661 4;  5 1/2 x 8 1/4/ 14 x 21 cm; 80 Pages; 60 Color and B&W Photographs; Hardcover, Jacket

Fornasetti
By Elizabeth Vedrenne
Price: $18.95, ISBN 2 84323 679 7;  5 1/2 x 8 1/4/ 14 x 21 cm; 80 Pages; 60 Color and B&W Photographs; Hardcover, Jacket

Peggy Guggenheim
By Paolo Barozzi
Price: $18.95, ISBN 2 84323 659 2;  5 1/2 x 8 1/4/ 14 x 21 cm; 80 Pages; 60 Color and B&W Photographs; Hardcover, Jacket

Mona Lisa: An Enigma
By Serge Bramly
Price: $18.95, ISBN 2 84323 653 3;  5 1/2 x 8 1/4/ 14 x 21 cm; 80 Pages; 60 Color and B&W Photographs; Hardcover, Jacket

Toulouse Lautrec
By Franck Maubert
Price: $18.95, ISBN 2 84323 655 x;  5 1/2 x 8 1/4/ 14 x 21 cm; 80 Pages; 60 Color and B&W Photographs; Hardcover, Jacket

Cezanne in Provence
By Denis Coutagne
Price: $18.95, ISBN 2 84323 651 7;  5 1/2 x 8 1/4/ 14 x 21 cm; 80 Pages; 60 Color and B&W Photographs; Hardcover, Jacket

Fayoum
By Bérénice Geoffroy-Schneiter
Price: $18.95, ISBN 2-843-23628 –2;  5 1/2 x 8 1/4/ 14 x 21 cm;
Miraculously hidden in the shroud of the Egyptian desert are a thousand portraits of “Fayoum.” These portraits have fascinated throughout the centuries because of their uncanny presence. This book attempts to uncover the secret of these fragments of faces- these pieces of memory.

Miró’s Studio
By Juan Teodoro Punyet
Price: $18.95, ISBN 2-84323-625-8; 5 1/2 x 8 1/4/ 14 x 21 cm;
The recreation of Spanish abstractionist painter Joan Miró, as told by his grandson.

Jean-Michel Frank
By François Baudot
Price: $18.95, ISBN 2-84323-627-4; 5 1/2 x 8 1/4/ 14 x 21 cm
A look into the works of J.M. Frank , whose decorative principles are still today the basis for the minimalist style that dominates contemporary décor.

Pierre Paulin
By Élisabeth Védrenne
Price: $18.95, ISBN 2-84323-567-7; 5 1/2 x 8 1/4/ 14 x 21 cm;
Recalling the evolution of society, Pierre Paulin ’s pieces have become cult objects, anchored in the collective unconscious of us all. .

Morris Lapidus
By Deborah Desilets
Price: $18.95, ISBN 2-84323-629-0; 5 1/2 x 8 1/4/ 14 x 21 cm;
Establishes the importance of Morris Lapidus, the famous mid-century architect of the 1950’s glamorous Miami Beach resort hotels the Fontainebleau, the Eden Roc, and the Bal Harbour Sheraton.

NATURE & ENVIRONMENT
Lost Africa: The Eyes of Origin
By Cyril Christo and Marie Wilkinson
Price: $120, ISBN 2-843-23607–X
With penetrating black and white images and a lyrically evocative essay, Lost Africa is a tribute to the beauty of this huge continent and a song for a timeless Africa.